how to prioritise opportunities for growth

Last time we looked at identifying opportunities for growth based on risk.With many of the businesses we work with the key challenge is working out where to focus - or which opportunities to prioritise.This time we will look at a couple of frameworks to help do just that - including a different take on the age old SWOT analysis

There is a link at the end of this deck to the associated blog and webinar recording

Prioritise Opportunities for

Growth!

How to..

How Prioritise Opportunities for Growth!& Ensure they are Scalable

Kevin Brent

Last time…

• Growth (and size) matters

• Growth (and size) matters• Ansoff

framework for identifying

opportunities

This time…

“How do we prioritise those opportunities and how can we structure our thinking before rushing into action?”

Something to watch out for….the Owner’s (Scalability) Trap

The Value Builder SystemTM

Something to watch out for….the Owner’s (Scalability) Trap

The Value Builder SystemTM

Something to watch out for….the Owner’s (Scalability) Trap

The Value Builder SystemTM

Something to watch out for….the Owner’s (Scalability) Trap

The Value Builder SystemTM

Something to watch out for….the Owner’s (Scalability) Trap

The Value Builder SystemTM

The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business

Before

Selling lots of things to few customers

The Value Builder SystemTM

The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business

Before After

Selling lots of things to few customers

Selling one/ few things to many customers

The Value Builder SystemTM

The Scalability Trifecta or the 3 ‘ables’ of Scalable!

The Value Builder SystemTM

The Scalability Trifecta

Teachable

The Value Builder SystemTM

The Scalability Trifecta

Teachable Valuable

The Value Builder SystemTM

The Scalability Trifecta

Teachable

ValuableRepeatable

The Value Builder SystemTM

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

3D Characters

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

3D Characters 9

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

3D Characters 1 9

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

3D Characters 1 9 1 11

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

3D Characters 1 9 1 11

Websites 8 8 3 19

InfoGraphics

Explainer videos

Presentations

Social Media Skins

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

3D Characters 1 9 1 11

Websites 8 8 3 19

InfoGraphics 8 4 3 15

Explainer videos 8 8 8 24

Presentations 8 6 9 23

Social Media Skins

8 2 1 11

Prioritising Opportunities

The Value Builder SystemTM

Opportunity Teachability Value/ Differentiation

Repeatability Total

3D Characters 1 9 1 11

Websites 8 8 3 19

InfoGraphics 8 4 3 15

Explainer videos 8 8 8 24

Presentations 8 6 9 23

Social Media Skins

8 2 1 11

The Value Builder SystemTM

Prioritising Opportunities

Explainer Videos

3D Characters

Websites

Presentations

Social Media Skins

Look for opportunities to bundle low value/ highly teachable

The Value Builder SystemTM

Look for opportunities to bundle low value/ highly teachable

The Value Builder SystemTM

Could some of these be bundled?

Now What, So What…?

The Value Builder SystemTM

Now What, So What…or SWOT?

The Value Builder SystemTM

Strengths Weaknesses

Opportunities Threats

How about an ‘Aligned’ SWOT – or OSWTT!!?

The Value Builder SystemTM

Opportunity Strengths Weaknesses Threats Tactics

But we can do better than that..

The Value Builder SystemTM

But we can do better than that..

The Value Builder SystemTM

Opportunity

Explainer Videos

Presentations

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

Explainer Videos

M

Presentations

L

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Explainer Videos

M 24

Presentations

L 23

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Key Target Client

Explainer Videos

M 24

Presentations

L 23

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Key Target Client

Key Pain/ Need

Explainer Videos

M 24

Presentations

L 23

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Explainer Videos

M 24

Presentations

L 23

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Explainer Videos

M 24

Presentations

L 23

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Relative Cons

Explainer Videos

M 24

Presentations

L 23

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Relative Cons

Trends/ Threats

Explainer Videos

M 24

Presentations

L 23

But we can do better than that..

The Value Builder SystemTM

Opportunity

Risk of failure/ Ansoff

TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Relative Cons

Threats Tactics

Explainer Videos

M 24

Presentations

L 23

Examine your current offerings and growth opportunities using the TVR Scalability Framework• Are you focusing on

scalable products/ services?

Next Steps

Examine your key opportunities for growth using the aligned Smart SWOT exercise

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