how to produce the right book...how to produce the right book joel friedlander saturday, november...

How to Produce the Right Book

Joel Friedlanderwww.TheBookDesigner.com

1Saturday, November 12, 2011

How do you figure out what to do?

1.There are a lot of reasons

to publish a book

2.There are a lot of kinds of books

you can publish now

3.When you connect these you get

your Publishing Strategy

to publish a book

you can publish now

Publishing Strategies

to publish a book

Each reason involves certain kinds of readers:

• You have to position, price, produce and promote your book to match the habits and expectations of those readers

you can publish now

• You have to create the kind of book that fits in with your marketing plan

Each kind of book has its own economic and distribution requirements:

When you know who your readers are, and you have a marketing plan, every step of your publishing

strategy will be predictable

Coming soon!

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