how to re-engage email contacts

S

Re-Engagement Email

Campaigns

Everything you need to know to bring customers

back.

Featuring Email Marketing

Specialist Lisa FurgisonPresented by:

What is a re-engagement

campaign?

S A re-engagement campaign is designed to bring once-

active customers back into the sales fold.

S Campaigns target customers who were once engaged,

but for whatever reason, have become unresponsive.

S Emails go unopened and there’s a lack of interest.

S Emails are sent to these inactive members to engage

them with your product or business once again.

Why is a re-engagement

campaign important?

S In some cases, up to 49% of an email list is classified as inactive, according to Epsilon. That’s lost money.

S Digging up new clients and customers is tough to do. It’s easier to re-activate former customers than find replacements.

S Why lose customers if you don’t have to? A re-engagement campaign is a cost effective way to revive the “sleepy” segment of your list.

How to re-activate your

customers?

S Find out what the problems are and make changes.

S Time to take a new approach. Offer different incentives

and content to appeal to this group.

S Check email frequency. Maybe you’re sending too many

emails, or not enough.

Examples of re-engagement

emails

S “We miss you

email.”

S Provide a

discount,

coupon or gift.

Examples of re-engagement

emails

S Tell them about

your

improvements.

S Provide direction

to these

improvements.

Examples of re-engagement

emails

S Check email

preferences.

S Get contacts to

refresh

preferences.

Examples of re-engagement

emails

S Survey. Send

to your entire

list to gain

insight into

why people

are leaving.

Questions?

S Let’s chat. Feel free to ask questions.

S You can see all of these examples on the Juvlon blog

following this webinar. Keep an eye on

http://www.juvlon.com/blog/ for more details.

S Contacts

S Smita More smita.more@nichelive.com

S Lisa Furgison lfurgison@gmail.com