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How to Reimagine Your Business and Reach Your Full Potential
Tricia Huebner
Director of Corporate Training Certified Business Coach EMyth
Neil Christiansen
CEO of Capital Financial Network Certified EMyth Business Coach CEO of Evolve Coaching Group
Presenters
Question
What is the state of your
business?
Hitting the Wall
My business leaves me feeling less happy and less in control of my life.
My hard work doesn't lead to increased profits.
The business never grows as fast as it could.
Get more control and happiness in your business.
Hit your profit targets.
Achieve real and sustained growth
What We’ll Discuss Concrete and actionable next steps to help you...
State of the Business Owner 2013 The Pulse of Small and Midsize Business
About the Study
Over 1,700 business owners responded to an in depth survey in early 2013. Companies from over
80 different countries participated, ranging from sole proprietors to those with hundreds of
employees, with an average revenue of $4.7M (US)
State of the Business Owner 2013 stateoftheowner.com
State of the Business Owner 2013 stateoftheowner.com
Marketing and Sales Alignment
Only 37% of businesses said that their marketing effectively supported their sales
efforts
State of the Business Owner 2013 stateoftheowner.com
The Technology Shift
61% of businesses said that they do not know how to effectively use online marketing
techniques
State of the Business Owner 2013 stateoftheowner.com
The Need for Accountability
The number of businesses with results oriented
role descriptions increased by 33% in the last year
State of the Business Owner 2013 stateoftheowner.com
Financial Transparency
40% of businesses share no financial data with their employees
The fastest growing companies were sharing top-level financial data with their employees
State of the Business Owner 2013 stateoftheowner.com
Driving Blind?
30% of businesses take 15 days or longer to get
financial data at the end of the month
State of the Business Owner 2013 stateoftheowner.com
State of the Business Owner 2013 stateoftheowner.com
Your Biggest Opportunity
The search for new growth in 2013 is the main source of optimism and frustration for business owners
State of the Business Owner 2013 stateoftheowner.com
“Why” You Started Your Business
People start businesses in search of meaning, not money
State of the Business Owner 2013 stateoftheowner.com
The Growth Paradox
State of the Business Owner 2013 stateoftheowner.com
State of the Business Owner 2013 stateoftheowner.com
The Ownership Stack
State of the Business Owner 2013 stateoftheowner.com
Sometimes More is More
Each element of the "stack" increases the odds of hitting your profit target by 6.6%
State of the Business Owner 2013 stateoftheowner.com
The Application Gap
"There's a difference between knowing the path... and walking working the path." - Morpheus (revisited)
State of the Business Owner 2013 stateoftheowner.com
Control
State of the Business Owner 2013 stateoftheowner.com
Profits
64% more likely!
62% more likely!
84% more likely!
48% more likely!
State of the Business Owner 2013 stateoftheowner.com
Revenue Growth
10% faster *
B2B grew 79% faster
B2C grew 46% faster
State of the Business Owner 2013 stateoftheowner.com
State of the Business Owner 2013 stateoftheowner.com
Putting SOBO Into Action
Need to get started? Vision & Values
Need control? Values, Ideal Customer Profile, Role Descriptions
Need happiness? Values, Role Descriptions, Repeat Sales Plan
Repeat Sales Plan, Revenue Plan, Ideal Customer Profile Need profits?
Need revenue? Ideal Customer, Marketing Plan & Metrics, Repeat Sales
State of the Business Owner 2013 stateoftheowner.com
EMyth Business Development Model
© 2013 EMyth
© 2013 EMyth
1 Gallup 2011 Infographic Source: Sharetronix
Committed v Compliant
© 2013 EMyth
Position Agreements are a powerful management tool that communicates
the results an employee is hired to achieve and transfers ownership of
those results to them.
Position Agreement vs Job Description
© 2013 EMyth
A written agreement between a manger and an employee that makes explicit the result the
employee is accountable for in that position and the standards necessary to produce that result.
VS
A job description – the unsatisfactory but common alternative – that is often just a glorified “to do” list that is an organizational formality than a document
which service a greater purpose.
Two Types of Position Agreements
© 2012 EMyth
Managerial: Includes the result statements for all direct reports and a greater percentage of strategic work. Non-Managerial: Format used for employees that are not supervising others and have a greater percentage of tactical work.
Elements of a Position Agreement
© 2013 EMyth
Position Identification and Results Statement
Work Listing: Strategic & Tactical
Standards (Position specific & Company-wide)
Signatures Page
Results Statements (Why) Tells an employee why their position exists and it’s connection to the achievement of the company’s vision.
© 2012 EMyth
© 2012 EMyth
Even the CEO/President
must have a Position
Agreement
Position Identification and Result Statement
© 2013 EMyth
The Work Listing (What)
© 2013 EMyth
This is a conceptual framework to spark your thinking. The actual implementation depends upon many factors, including: business model, workforce, industry, etc.
© 2013 EMyth
Strategic
Sample Work Listing for
Managerial Agreement
© 2013 EMyth
Standards (How)
Standards indicate how the work should be done… behavior, attitude, brand promise.
© 2012 EMyth
© 2012 EMyth
© 2012 EMyth
Tricia Huebner
Director of Corporate Training Certified Business Coach EMyth
Neil Christiansen
CEO of Capital Financial Network Certified EMyth Business Coach CEO of Evolve Coaching Group
Q&A
Implementation Checklist
Review vision, values, and brand promise. Review organizational chart and create clear result statements
from the top down for each position in the company. Review existing job descriptions as reference and redraft as
Position Agreements. Meet as a management team to discuss possible
questions/concerns and responses. Make announcement at a company or division meeting. Meet with employees during weekly development meetings to
discuss and sign their Position Agreements. Review and revise Position Agreements periodically.
© 2012 EMyth
Next Steps
nchristiansen@coach.emyth.com
© 2013 EMyth
Get the fu l l State of The Business Owner Repor t
The EMyth Posi t ion Agreement Process
A Free 1-hour Bus iness Consul ta t ion
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