how to segment your sugarcrm database for taregeted marketing
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Presenter NameDate of Presentation
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
March 6, 2013
How to Eff ectively Segment Your
SugarCRM Database
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
Today’s Agenda:
Importance of segmenting your message to specific audiences
How SugarCRM segments your database
Live demo: building a report
Who is e2b teknologies
Summary - Questions
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
Why Target Your Message?
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
Thought Experiment
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
Why Target Your Message?
Reduce the number of opt-outs by giving people what they want to hear.
Increase customer and prospect engagement with your business.
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
How Does SugarCRM do this?
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
Using SugarCRM for MarCom
Live Demo
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
We also…
We also develop business to business solutions for the cloud and resell ERP software. Some of our applications include:
And More!
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
Recap of Today’s Webinar
• The ability to segment your CRM database is crucial for marketing campaigns and your communications.
• SugarCRM is highly customizable and can provided reports on any criteria you desire.
• These reports can be used to build target lists that will segment your contacts into groups for highly targeted messages.
Questions?
Josh Baileyjbailey@e2btek.com 440.352.4700 x249
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