how to sell your house in 2008
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How to Sell Your House In 2008
Presented by: Tom Hollerbach
Golden Years Real Estate & Services
In This New Housing Market You Require New Selling Strategies
In the Good Old Days
• SELLER’S MARKET
The Home Owner was in charge Sell “AS IS” Set the Price
Set the Contingencies Low Effort Select any Real Estate Agent to Sell
The Buyer was ready and able to buy Buyer’s job security VA Mortgages
One Bread Winner Build Equity
American Dream Raise Family
It’s a New Housing Market
Requiring New Selling Strategies
BUYER’S MARKET
Sellers need to be creative Set your home apart Stage Home
Avoid penny wise Repair Issues Hire a real Real Estate Professional
Buyers Problems in today’s market
Heavily in Debt Tighter Mortgages Scared about their Job Security
Afraid of being house poor Afraid of buying in a sliding market
Want a “carefree” house
So Why Are There Fewer Buyers and More Houses
For Sale?
SUPPLY AND DEMAND
• The World Economy, Loss of Job
• D.I.N.K.S (Dual Income No Kids) looking for an unrealistically low
house deal to begin their family with one less income.
• The Media’s Gloom and Doom
• Different Goals Than Their Parents, to be house poor with the assumption
of equity grow may no longer be true
Media’s Gloom
& Doom
Sells Magazines
February 11, 2008
On page 43, the estimated year-over-year change was -2.6% in the Northeast.
• Many sellers are unwilling to accept the new housing market realities.
They holding on hoping for the Seller’s Market conditions to return.
More Houses for Sale because:
• Inventory of existing homes sit longer on the market.
L.I.F.O. = Last In First OutF.I.F.O. = First In First Out
F.I.S.H. = First In Still Holding
• Lack Luster Real Estate Agents. NJRA estimates 50% will leave the field by 2010
• The Baby Boomers are retiring but not downsizing to smaller houses in the same town or region
• Option #4 - Auction: Usually for Bankruptcy Sales
What Are My House Selling Options? Four basic options for selling a house.
• Option #1 - Real Estate Broker: Used to sell over 97% of Single Family Homes
• Option #2 - Private Sale: Buyer sells to professional real estate investor or contractor
• Option #3 - F.S.B.O (For Sale By Owner) 85% of FIFO attempts are unsuccessful and the buyer revert to Option #1
What should I ask a potential Real Estate Agent?
1.) How many houses are you listing2.) Are you in real estate F/T or P/T3.)Will you do the work or your team 4.) How will you market my home 5.) What’s the commission 6.) How long is the listing agreement 7.) What if I find my own buyer,
Be Smart with the Commission Structure
Seller Pays Listing Side Buying Side
5% of Sales Price
Listing Agent 1.25%
Buying Agent1.25%
< Commission = < Buyers
Listing Broker 1.25%
Buying Broker 1.25%
Foxton 2% Discount
Broker is no longer in
Business. Lot’s of Listings but
no Sales
When selling your home, what’s most important to you?
Time & Effort
Best Price
Combination of Both
Golden Years Real Estate & Services will provide you with the results-driven
professional services that you need to succeed in this market.
2.) Depending on the factors of: time, effort and money, I will offer you a fair cash offer OR find a buyer for you via the MLS.
Next Steps:
1.) An in home free consultation to determine which selling method is right for you. With this objective information you will learn what your house is really worth to a buyer and how long it will take to sell it.
2b.) If we agree that the house should be sold via the MLS, you can be assured that you are retaining a full time real Real Estate Professional in the business everyday; listing, buying and selling properties. In this market, you can’t afford to trust your home sale to an amateur.
2a.) If we agree that I will buy your home, my price in locked in for a full 6 months.
What Can a Seller do Right Now?
1.) Preparing to sell your house to potential buyers will require you to shift your mindset. You must separate your “home” from the physical structure of your current “house”. Remember you are not selling your home. You had a home before you had this house and you have a home after you sell this house. You are just selling a building that some other family will turn into their home.
2.) Stage your house for Sale by significantly reduce the items in the house. Downsize your items to the level that you will need for your NEW home. Golden Years can help with this step.
5.) Consider all offers and make counter offers.
3.) If necessary repair obvious items that may distract buyers. Golden Years can help with this step.
4.) Make plans to “disappear” during a realtor showing of your home. You do not want to be home during a showing.
Thomas J. HollerbachReal Estate Investor & Licensed AgentGolden Years Real Estate & Services
470 Schooley’s Mountain RoadHackettstown, NJ 07840
908 343 1171
www.goldenyearsequity.com
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