how to stay relevant and get cients as a freelance web designer
Post on 07-Aug-2015
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Content marketing is how you stay relevant and get new
clients
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Demand Metric
Every single one of you is a media company… If you’re not producing content, you basically don’t exist.
Gary Vaynerchuck, VaynerMedia
But, what kind of content?
Too many people have no strategy
And just produce content randomly
And get random results
To dominate, you need a strategy
And one that covers all the important parts of your business
Here’s the 5 layers of content you should be producing
Layer 1: Sales Content
Layer 1: Sales Content
Your “buy my stuff” content
Always created first (be disciplined)
Optimization is the name of the game
Layer 2: Branding Content
Layer 2: Branding Content
Tell your larger story to your community
Create loyalty because of WHO are
Stand for your community’s values
Layer 3: Topical Content
Layer 3: Topical Content
Your “how-to” educational content
Create loyalty by helping non-clients
Give “results in advance”
Layer 4: Interest Content
Layer 4: Interest Content
Content filling your clients’ other interests
A golf magazine for lawyers
Your advertorials spaced throughout
Layer 5: High Concept Content
Layer 5: High Concept Content
Your pitch stated as concisely as possible
Designed for mass appeal
Think “Super Bowl Ad”
The first 3 are mandatory
The last 2 are how you dominate
John MorrisCEO, Idea Engine LLC
Come say hi!
Twitter: @jpmorris
Facebook: /johnmorrisonline
YouTube: /johnmorrisvideo
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