how to use facebook for business - beginner

Facebook for BusinessBeginner

Presented by,Eric Vogel

www.pillarsocialmedia.com eric@pillarsocialmedia.com

What

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Why s

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WHY?

1. C

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munic

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orm • A communication channel

• Connect and create relationships

• An ongoing conversation

• Connecting with your connections connections: Networking in the digital world

2

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C

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• Do you trust what advertisements recommend or what friends recommend more?

• People buy from people they know, like and trust.

You

Friends

Colleagues

Customers

Friends’ Friends

Colleagues’ Connections

Customers’ Connections

Your Connections’

Connections’

Connections, etc…

Top T

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Facebookpersonal

LinkedIn business

Twitter learning

Face

book What is it?

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• What’s on your mind• Photos, Video, Links, Text• Friends (5,000 max)• Business – Advertising, Marketing,

Public Relations, Customer Support, Loyal Communities

• Tag friends in text updates, videos, and photos

FACEBOOK

Face

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• 1.1 Billion users• 751 Million Mobile Users• 20 minutes per day on

Facebook• 645 Million weekly page views

Facebook Stats

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• Navigate to www.facebook.com

• Click Sign Up

• Full name, password, email, gender, birthday

• Let users find you by your contact information or name

• Fill in the ‘About You’ section

• Add where you live and hometown

• Add education, current and previous employment

• Add photos

• Like pages-businesses, movies, TV, entertainment, etc.

• Join groups

• Find friends and family

• Update your status “What’s on your mind?”

Getting Started

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Personal Page

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• Friends• Colleagues• Old/current classmates• Pure Michigan• Michigan Economic Development Corporation• L. Brooks Patterson• Oakland County Business Center - MI-SBTDC• Pillar Social Media

Who You Should Friend or Like

Face

book Link your business

Facebook Page

Face

book PRIVACY

Facebook: Public vs. Private• The default setting for all content

you add is PUBLIC, unless you change it.

• “Always think before you post. Just like anything else you post on the web or send in an email, information you share on Facebook can be copied or re-shared by anyone who can see it.”

• They store everything you’ve ever share on Facebook.

Facebook: Privacy

• Chat with your friends directly on Facebook

• Video chat is also available (download app)

• Great way to connect with someone on a deeper level.

• All chats stored in Facebook Messages section

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Facebook Chat

Facebook PagesFacebook Business Pages

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Facebook for Business

Facebook for Business: Pages, Ads, Sponsored Stories, Platform:https://www.facebook.com/business

To Create a Facebook Page1. Go to: https://www.facebook.com/pages/create.php

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Creating a Facebook Page2. Choose the Type of Page:

• Local Business or Place• B2C, a brick and mortar store that people can visit, like a

boutique, restaurant, etc.• Company, Organization, or Institution

• B2B, a business that operates out of your home or on the road, etc.

• Brand or Product• Coca-Cola, Apple, Website, Cars, Clothing, etc.

• Artist, Band or Public Figure• Kelly Clarkson, L. Brooks Patterson, etc.

• Entertainment • Concert Tour, School or Professional Sports Teams, Movies,

etc.• Cause or Community

3. You will need the Page Name for each typeYou need the contact information for a local

business/place

4. Agree to Facebook Terms and Services

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Creating a Facebook Page Cont.5. Upload Profile Picture from computer or Import from Website

6. About• Add information about your company• Can link your website, Twitter, LinkedIn• Can skip or change later

7. Customize Facebook Page Web Address• Why?• Make it easier for people to find you• Branding• Can change only ONCE

8. Like your Page and set up admins.

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Building Your Facebook PageOnce you’ve created your Page, the next step is to make sure it represents your Brand and supports your Social Media Marketing strategy with coordinated content and graphics.

Content

About: • Write a short statement that clearly describes what your

business is, and include helpful links and contact information.

• Include important information such as your location, links, hours, photos, menus, etc.

Posts: • Add updates, photos, videos and links about your

business so people always see fresh content on your Page.

• The best way to reach your audience across Facebook and drive engagement is by posting regularly to your Page.

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Building Your Facebook Page

Graphics: Cover Photo, Profile Picture, Tabs

Cover photo: This is the first thing people will see when they visit your Page. Choose a unique photo and change it as often as your like. Specs: 851 X 315 pixels Cant include prices, contact information (website) or Calls to Actions (Like Us!)

Profile photo: This represents your Page on other parts of Facebook, like in news feed. Use your logo or another image that’s associated with you.Specs: Use a high quality image that scales well from 180 x 180 pixels to 180 x 180 pixels

Tabs and apps: Photos, likes and apps are at the top of your Page. Change the order so people see what matters to you first. Specs: Change Tab names and graphics (111 x 74 pixels) to represent your Brand.

Professional Appearance

• Cover Photo• Profile Photo• Custom Tabs

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Facebook Cover Page Contact Info

Size- 851 x 315 pixels Face

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Profile Photo

180 x 180 pixels

centered

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Building Your Facebook Page

Get Likes:• Invite Friends and email contacts to

Like your page.• Share the Page on your Profile or

another Page.• Add Facebook Like Button to your

Website.• Invite current and new customers to

like your Page, and promote it with in-store signs, flyers, emails, and website links.

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Facebook Page EngagementEngage with your customers

Give your Page an authentic and consistent voice, and encourage people to like and share your posts.

• Share exclusive content: Post photos, videos, menus or other "sneak peaks" about new products and events.

• Ask questions: questions let customers give feedback on a product or service.

• Create an event: Celebrate a launch, holiday, or anniversary and promote it to your loyal customers.

• Highlight what’s important: Hover over a story you’ve created and click on the star to make it wider, or on the pencil to pin it to the top of your Page, hide or delete it entirely.

• Manage everything in one place: Keep track of all the activity on your Page from your admin panel. Respond when people write on your Page timeline or send you a message and view your latest insights.

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Measuring Your Facebook Page

Facebook Insights*A Page needs 30 Likes before Insights are available. With Facebook Insights you will see:• Who your customers are • What day of the week most people

visit • How often people comment • Which posts are most engaging • Update your Page at times when fans

are most engaged, and encourage participation with weekly pinned posts.

To Do!• Post 3 times before next class– Share 1 Link– Post 1 Photo– Post 1 Update

• Get Cover Photo (851 X 315 pixels), Profile Picture (high quality image that scales well from 180 x 180 pixels to 32 x 32 pixels), and 3 Tab Pictures(111 x 74 pixels) Face

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Extra Credit

Add a Like Button to your Websitehttps://developers.facebook.com/docs/guides/web/

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Facebook for BusinessNext Steps…

1. Register for: a. Facebook for Business 2 Intermediate– 6/19/13b. Facebook for Business 3 Advanced– 6/26/13c. LinkedIn for Business 1 Beginner – 10/10/13

2. Bookmark:a. Workshop calendar - www.oakgov.com/peds/calendar

Facebook for BusinessConnect with the Oakland County Small Business Center…

1. Like on Facebook – Oakland County Small Business Center – MI-SBTDC

2. Twitter @OaklandCtyMiBiz

Facebook for BusinessConnect with me…

1. Like us on Facebook – Pillar Social Media

2. Signup for our newsletter:www.pillarsocialmedia.com/subscribe

3. Follow me on Twitter @socialmediamstr

4. Connect with me on LinkedIn linkedin.com/in/ericjamesvogel

THANK YOU!

Presented by,Eric Vogel

@socialmediamstreric@pillarsocialmedia.com