how to use social recruiting effectively to boost roi

How to Use Social Recruiting Effectively to Boost ROI

Presented by Andy HeadworthSirona Consulting Ltd

• Established in 2003

• Consult About Recruitment• Strategy• Process• Online Recruitment• Social Recruiting

Sirona Consulting

1. Return On Involvement

2. Return On Ignorance

3. Return On Inactivity

4. Return On Investment

What is ROI?

For Many it Represents .......

For Others Social Media Is Still a Game

For Social Media Adopters Adopters Have Found Success

Conversion

Conversation

What is ROI?

What are the objectives?

Too Many Are Missing The Point

Many don’t even measure the ROI of their existing recruitment, so why do they insist on ROI for Social

Recruiting

Source: Jeremiah Owyang

ROI Means Different Things to Different Levels

££££

££

£free

Many Different Levels of Measuring Tools

Sexy is Good, Sexy is Bad

Poor Career Site

= Poor Social Recruiting

Don’t Forget The Candidate Experience

Facebook is about YOUR Fans

Twitter is about YOUR Followers

Blogs are about YOUR Readers

YouTube is about YOUR Subscribers

Social recruiting is ALL about ENGAGEMENT

Give them content that is valuable to THEM and the platform they are on

Walk first

Objectives

Know metrics

Engage

Track

Measure

Test, Fail, Test

Social Recruiting ROI

Website: www.sironaconsulting.com

Email: andy.headworth@sironaconsulting.com

Telephone: 01903 206249 / 07788 726019

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Any Questions?