how to write cold emails that your prospects will actually love
Post on 14-Jul-2015
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How to Write Cold Emails that Your
Prospects Will Actually Love
Heather R Morgan| HeatherReyhan|wwwsalesfolkcom
Cold Emailing is a lot like datinghellip
Building connections are prerequisite to success
Show your prospects some respect
Donrsquot send them crappy emails
1) Donrsquot take you pants off on the first date The goal of your cold email is to start a conversation
not sell them
2) Keep it Conversational Donrsquot write a monologue and expect a response
3) Donrsquot forget to text after the first date Keep following upmdash8 email campaigns are optimal
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
Cold Emailing is a lot like datinghellip
Building connections are prerequisite to success
Show your prospects some respect
Donrsquot send them crappy emails
1) Donrsquot take you pants off on the first date The goal of your cold email is to start a conversation
not sell them
2) Keep it Conversational Donrsquot write a monologue and expect a response
3) Donrsquot forget to text after the first date Keep following upmdash8 email campaigns are optimal
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
Building connections are prerequisite to success
Show your prospects some respect
Donrsquot send them crappy emails
1) Donrsquot take you pants off on the first date The goal of your cold email is to start a conversation
not sell them
2) Keep it Conversational Donrsquot write a monologue and expect a response
3) Donrsquot forget to text after the first date Keep following upmdash8 email campaigns are optimal
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
Show your prospects some respect
Donrsquot send them crappy emails
1) Donrsquot take you pants off on the first date The goal of your cold email is to start a conversation
not sell them
2) Keep it Conversational Donrsquot write a monologue and expect a response
3) Donrsquot forget to text after the first date Keep following upmdash8 email campaigns are optimal
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
1) Donrsquot take you pants off on the first date The goal of your cold email is to start a conversation
not sell them
2) Keep it Conversational Donrsquot write a monologue and expect a response
3) Donrsquot forget to text after the first date Keep following upmdash8 email campaigns are optimal
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
2) Keep it Conversational Donrsquot write a monologue and expect a response
3) Donrsquot forget to text after the first date Keep following upmdash8 email campaigns are optimal
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
3) Donrsquot forget to text after the first date Keep following upmdash8 email campaigns are optimal
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
4) Donrsquot be self obsessed Focus on your prospectrsquos needs amp how you can
add value to them or solve their problems
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
Sales Enablement startup that helps B2B companies accelerate their sales
HOW We combine persuasive copywriting with game theory
We 2-3x our clients response rates Some of our cold emails have 38
Clients
About
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
Call to action for both of ushellip
ldquoWe make it easy to follow everything your competition does onlinerdquo
Heather R Morgan| HeatherReyhanheathersalesfolkcom| wwwsalesfolkcom
Turn Cold Leads Into Warm Conversations Through Email
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