how we advocated for inbound, upsold accounts, and built a better organization overall [inbound...
Post on 15-Jun-2015
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P R O D U C T I V E D I S S A T I S F A C T I O N
How We Advocated for Inbound, Upsold Accounts, and Built a Better Organization Overall
where it all began
THE STATE OF THINGS
in 2012 we were mostly an seo shop
we were overworked
THE STATE OF THINGS
we were underpaid & unprofitable
THE STATE OF THINGS
our clients were dissatisfied
THE STATE OF THINGS
our employees were dissatisfied
THE STATE OF THINGS
and we were dissatisfied.
then we heard about the inbound philosophy.
+ THESE GUYS
we became a HUBSPOT partner.
JANUARY 2013
We have to understand the business problem.
How interested are they in growth?
What value can we provide?
What kind of budget can they dedicate?
CLIENT ANALYSIS
Marketing audit
Opportunity analysis
Creative deck
Partnership proposal
PROCESS
MARKETING AUDIT
OPPORTUNITY ANALYSIS
CREATIVE DECK
PARTNERSHIP PROPOSAL
over the past year we have learned a few things.
Address problems, don’t sell on benefits.
Involve the key decision maker at all steps.
Differentiate by commitment to excellence, not cost.
INSIGHTS
HOW WE’VE STAFFED
OLD MODEL
PERSONALITY ASSESSMENT
HOW WE HIRE
We needed something other than a resume, certain type of degree, or
“experience in the field” to find if we were the right environment for the
right team members.
WHO WE LOOK FOR
HOW WE FIND THEM
HOW WE KEEP THEM
BILL OF RIGHTS
VALIDATION
All that combined to make us a HubSpot platinum partner.
Faster than anyone ever has before.
1,200,000
8
27,000
The only real advice is to keep having fun.
M A N Y T H A N K S
I’m Drew Himel. !!
I founded @PCRAgency & @Caracal_io !!
Find me @DrewHimel.
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