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Prof. ULI Weinberg

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HPI School of Design Thinking | Prof. Uli Weinberg

Prof. Ulrich Weinberg

■ Art and design diploma■ Specialized in 3D computer animation since 1986

□ Mental Images, Art & Com, etc.□ Projects for ARD, BMW, Daimler, Telekom, ZDF, etc.

■ Founder of TERRATOOLS and CYPARADE: □ 3D interaction, visualization, simulation, computer games

■ Professor for computer animation since 1994 at HFF Film & Television University, Babelsberg

■ Dean of Animation Department (1994-2005)■ Vice President of HFF (1996–98 & 2005-06)■ Director of DMI Digital Media Institute at HFF■ Programme Director of INSIGHT OUT on Digital Cinema and HDTV■ Director of Chinese-German Summer Academy on short film production■ Visiting Professor at CUC Communication University of China, Beijing■ Director of HPI School of Design Thinking since June 2007

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HPI School of Design Thinking | Prof. Uli Weinberg

HPI Hasso Plattner Institute

■ Private University■ Cooperation with Potsdam University■ Founded in 1998■ Focus: Software Syst. Engineering■ ~500 students

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HPI School of Design Thinking | Prof. Uli Weinberg

Hasso Plattner Institute of DesignStanford - d.school

■ Founded 2005 at Stanford University, California■ Driven by Mechanical Engineering-,

Computer Science-, Industrial Design- and Business-Department

■ One year course■ Innovation driven■ Open to all disciplines

Stanford, Entrance d.school, Sweet Hall

Prof. David Kelley (Industrial Design) Prof. Terry Winograd (Computer Science)Prof. Larry Leifer (Mechanical Engineering)

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HPI School of Design Thinking | Prof. Uli Weinberg

Prof. Dr. Hasso Plattner

■ Co-Founder of SAP■ Former Chairman of the Board■ Honorary Doctorship■ Honorary Professorship■ Donation HPI Potsdam 1998■ Donation Hasso-Plattner-Institute of Design, Stanford 2005■ Founder of Hasso-Plattner Ventures in 2005■ Founder of HPI School of Design Thinking in 2007■ Founder of Design Thinking Research Program in 2008

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HPI School of Design Thinking | Prof. Uli Weinberg

SAP DST Design Services Team

Drive company-wide adoption of design-led innovation in all products and services

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HPI School of Design Thinking | Prof. Uli Weinberg

HPI School of Design Thinking

■ Founded May 2007 at HPI, Potsdam■ Two semester course■ Innovation driven■ Open to all disciplines■ No student fees

School of Design Thinking, Potsdam

Prof. Hasso Plattner Prof. Christoph Meinel Prof. Ulrich Weinberg

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HPI School of Design Thinking | Prof. Uli Weinberg

Departments at HPI

Ente

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Inter

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Tec

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gies

Comp

uter

Gra

phics

Oper

ating

Sys

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Busin

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Proc

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s

Comm

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tion

Syst

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Sof

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Infor

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Depa

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Inte

rfac

esHPI - School of Design Thinking

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HPI School of Design Thinking | Prof. Uli Weinberg

■ 40 Students from 30 disciplines■ 6 Professors und 6 Assistents from Berliner / Brandenburg Universities

The first year

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HPI School of Design Thinking | Prof. Uli Weinberg

■ Multidisciplinary Design-Thinking-Classes:American studiesArchitectureArt HistoryAudio EngineeringAV Media SciencesBiology / ChemistryBusiness InnovationComputer ScienceCultural SciencesEconomics

Environmental DesignEuropean Media SciencesFine ArtsGender StudiesIndian PhilologyIndustrial DesignIT-Systems EngineeringJournalismLegal StudiesMedical Studies

Modern historyPhilosophyPhysicsPolitical SciencesSocial SciencesProduction DesignMicro EconomicsMacro Economics

The first year

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HPI School of Design Thinking | Prof. Uli Weinberg

Three Core Elements

Multidisciplinary Teams

Variable SpaceDesign Thinking Process

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HPI School of Design Thinking | Prof. Uli Weinberg

Designing Innovation

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HPI School of Design Thinking | Prof. Uli Weinberg

DESIGN THINKING – The Process

■ Through iteration to innovation

DEFINE

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HPI School of Design Thinking | Prof. Uli Weinberg

The Principles■ Stay Focused on Topic■ One Conversation at a Time■ Encourage Wild Ideas■ Defer Judgment■ Be Visual■ Go for Quantity■ Build on the Ideas of Others■ Fail early and often■ Think User Centric■ Work Multi Disciplinary■ Teach Teams with Teams■ Look for Feasability – Viability - Desirability

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HPI School of Design Thinking | Prof. Uli Weinberg

Open to all Disciplines

DESIGN

ENGINEERING

FILM / TV

EDUCATION

MEDICINE/ BIOLOGY

INDUSTRY

BUSINESS

SOCIALSCIENCE

Diploma / MA / PhD+ D-School Certificate

Diploma / MA / PhD+ D-School Certificate

Diploma / MA / PhD+ D-School Certificate

Diploma / MA / PhD+ D-School Certificate

Diploma / MA / PhD+ D-School Certificate

Diploma / MA / PhD+ D-School Certificate

Diploma / MA / PhD+ D-School Certificate

Diploma / MA / PhD+ D-School Certificate

HPI - School of Design Thinking

Potsdam

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HPI School of Design Thinking | Prof. Uli Weinberg

Cooperating Institutions

HFFHochschule für Film

und FernsehenPotsdam

HPIHasso Plattner Institut

Potsdam

Uni PUniversitätPotsdam

TUTechnische Universität

Berlin

UdKUniversität der Künste

Berlin

HUHumboldt Universität

Berlin

FUFreie Universität

Berlin

d.schoolStanford

BiD / i-school

Berkeley

Instituteof Design

Chicago

ESMTEurop. School forManagement and

TechnologyBerlin

HPI - School of Design Thinking

Potsdam

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HPI School of Design Thinking | Prof. Uli Weinberg

T-Shaped People

AN

ALYTIC

AL TH

INK

ING

DESIGN THINKING

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AN

ALYTIC

AL TH

INK

ING

DESIGN THINKING

HPI School of Design Thinking | Prof. Uli Weinberg

T-Shaped People

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HPI School of Design Thinking | Prof. Uli Weinberg

Prof.

Teams teach Teams

Class ATEAM 2

TEAM 1

TEAM 3

Prof.

Ass.

Class BTEAM 2

TEAM 1

TEAM 3

Prof.

Ass.

Class CTEAM 2

TEAM 1

TEAM 3

Prof.

Ass.

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HPI School of Design Thinking | Prof. Uli Weinberg

Team D-School

■ Core team:□ Director□ Secretary□ 2 Assistants□ Fellows

■ Teaching Team:□ 8 Professors (HPI and other Universities)□ 6 Assistants

□ Guest Teachers / Experts

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HPI School of Design Thinking | Prof. Uli Weinberg

Teaching Team 2007/08

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HPI School of Design Thinking | Prof. Uli Weinberg

FinalPresentation

Workshop onDesign Thinking

Timetable 2008-2009

D-campClass A (Part 2)

Class B (Part 2)

Class C (Part 2)

Class A (Part 1)

Class B (Part 1)

Class C (Part 1)

Train the Trainers

today

Winter Semester Summer Semester

DST-Workshop

2008Sep Okt Nov Dez Jan Feb Mär Apr Mai Jun Jul

2009

SemesterPresentation

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HPI School of Design Thinking | Prof. Uli Weinberg

Team work

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HPI School of Design Thinking | Prof. Uli Weinberg

Summer Classes 2008

■ ENABLE ! ■ TRANSFORM ! ■ RECONSIDER !

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HPI School of Design Thinking | Prof. Uli Weinberg

Class ENABLE !

E1 How might we provide a higher level of autonomy to mentally disabled people within areas of public life?

E2 How might we enhance personal supply chains for retail customers regarding convenience, cost effectiveness and sustainability?

E3 How might we help people to turn their social empathy into individual action ?

Special Olympics Germany, Lernmobil

METRO Group

betterplace.org

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HPI School of Design Thinking | Prof. Uli Weinberg

Class TRANSFORM !

T1 How might we enable spontaneous & secure interactions between people who don’t know each other ?

T2 How might we, regarding the scarcity of global resources, enable consumers to make use of the many energy saving solutions in their private households ?

T3 How might a congress look like, which motivates decision makers to act sustainably in their organization ?

Bundesdruckerei/D-Trust / T-Mobile

Siemens / Vattenfall

B.A.U.M. e.V.

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HPI School of Design Thinking | Prof. Uli Weinberg

Class RECONSIDER !

R1 How might we generate new revenues with alternative usage models of existings fairgrounds ?

R2 How might we enable individuals to find things that matter like a unique living space or an appropriate apprenticeship in their respective social context?

R3 How might we enhance the authoring process for TV-series?

Deutsche Messe AG

Bundesagentur für Arbeit / Immobilienscout24

Grundy UFA

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HPI School of Design Thinking | Prof. Uli Weinberg

Grundy/UFA Project

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HPI School of Design Thinking | Prof. Uli Weinberg

Student Workspace

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HPI School of Design Thinking | Prof. Uli Weinberg

Time Timer

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Hasso-Plattner-Institut School of Design ThinkingCampus Griebnitzsee, PO-Box 90046014440 Potsdam, GermanyPhone: +49-331-97992-530 Fax: +49-331-97992-539office-d-school@hpi.uni-potsdam.dehttp: www.hpi.uni-potsdam.de

Don´t Wait.I n n o v a t e .

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HPI School of Design Thinking | Prof. Uli Weinberg

Classes 2007/08

■ Bridging Generations■ Innovating for the base of the social pyramid ■ Media reconsidered

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HPI School of Design Thinking | Prof. Uli Weinberg

Bridging Generations

■ Family Chair

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HPI School of Design Thinking | Prof. Uli Weinberg

T-Shaped People

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HPI School of Design Thinking | Prof. Uli Weinberg

FinalPresentation(11. July)

Workshop onDesign Thinking

SemesterPresentation

Timetable 2007-2008

Boot-camp

Class A (Part 2)

Class B (Part 2)

Class C (Part 2)

Class A (Part 1)

Class B (Part 1)

Class C (Part 1)

Train the Trainers

today

Winter Semester Summer Semester

DST-Workshop

2008Sep Okt Nov Dez Jan Feb Mär Apr Mai Jun Jul

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HPI School of Design Thinking | Prof. Uli Weinberg

Research Presentation

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HPI School of Design Thinking | Prof. Uli Weinberg

Research Presentation