hsb media pdf
Post on 24-May-2015
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Research, Planning & Buying
HSB Media Consulting
A small agency with BIG agency capabilities
and stretches your media budget!
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HSB helps you reach new markets..
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“and now a wordfrom some of
HSB clients...”
“Harriet Berger spends our marketing dollars like they're her own maximizing every media investment by seeking out the best deals, the most advantageous targeted placements and keywords, and ALWAYS adding value via impactful promotions and other results-driven opportunities.”
Beth Phillips, Marketing Director
“Working with HSB Media is a breath of fresh air. She is sensitive to our budget needs as a nonprofit organization, always giving us the most value for our advertising dollar.
Harriet Berger provides a welcome blend of professionalism, experience, creativity and warmth. A terrific partner!”
Karen CarlisleV.P. Corporate Communications & Development
“I‘ve had the pleasure of working with HSB Media for three years for the purpose of researching and placing media in markets in the U.S. and abroad. As CMO for a large company and owner of my own marketing company I can directly attribute my success to the invaluable services and partnership of HSB Media.”
Jay Garrity, President
“HSB receives my highest recommendation. Her understanding of the media buy encompasses more than just print advertising. I found her work to be excellent and accurate in every detail for the magazine buy.”
Laura Jacobson, Senior Account Executive
“Harriet’s longevity in the market has enabled her to establish long-term relationships with the different media outlets, so she’s heard all their stories and seen all their tricks. Anyone who works with her knows not to mess around when it comes to business – she’s there to do the best job for her clients.”
Gail Goins, Senior Account Executive
“Harriet is one of the most professional and competent media supervisors/buyers in the industry. Her expertise in working with all types of media outlets is rare. Most buyers specialize in one field (ie, radio or TV) but Harriet has fully mastered broadcast, print and outdoor planning/buying strategies.”
Marcy C. Medinger, Senior Account Executive
Senior-Level Advertising Media Professional
30+ Years Agency Experience
Consumer and Trade Media
Track Record for Great Customer Service
Meet Harriet S. Berger
and the tools she uses
Nielsen (TV)Arbitron (Radio)SQAD (CPP)TapScanQualitap
Post-Buy AnalysisMRI/SMRBMonroe-MendelsohnSRDSSmartPlus Media Software
Partial Client List
Representing B2B and B2CNational and International Accounts
HEALTHCARE/INSURANCE Emory Healthcare Emory Vision
BCBS/Georgia Cotton States Insurance
EDUCATION Sylvan Learning Centers (Atl/Phl/NY) Emory University Goizueta Business School
NON-PROFIT Tommy Nobis Center PeachCare for Kids Violence Against Women Youth in Charge
ARTS Sacred Art of Russia
TRAVEL Greater Helen CVB Dekalb CVB Omni International Hotels ACVB Brand Atlanta
MEDIA WAGA-TV GCTV-Wometco Charter Business
HOME SERVICE Tindol Services, Inc. Orkin Pest Control Horizon Carpets Dalton Carpets Jackson EMC
FINANCE Sun Banks of Florida Robinson Humphrey
FOODSERVICE Atlanta Bread Company Krystal Restaurants Jack’s Food Systems Georgia Peach Commission Pet Dairy Gold Kist, Inc.
DESIGN Kawneer (Div. of Alcoa) Scholle Packaging
REALESTATE/DEVELOPMENT Land Resource Cos. The Settings Development Cos. Harry Norman Realtors Cousins Properties Ultima Carolina
Contact HSB770.395.7684
hsbmedia@aol.com
Thank you.
Presentation Created ByJackie Goldsteinjackieflashgoldstein@gmail.com
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