html5 web apps vs. native apps
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The information and images contained in this document are of a proprietary and confidential nature. !The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than !client evaluation without the written permission of Apperian, Inc. is strictly prohibited.!
© Apperian, Inc. 2010. All Rights Reserved.!
The information and images contained in this document are of a proprietary and confidential nature. !The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than !client evaluation without the written permission of Apperian, Inc. is strictly prohibited.!
© Apperian, Inc. 2011. All Rights Reserved.!
HTML5 Web Apps vs.!Native Apps"
Cimarron Buser ! ! ! ! ! !Jonathan Stark!VP, Product Marketing! ! ! ! ! !VP, Application Architecture!Apperian, Inc. ! ! ! ! ! ! !Mobiquity, Inc.!
cbuser@apperian.com ! ! ! ! !jstark@mobiquityinc.com!
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Today’s Webinar
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Twitter: #ApperianMobiquityWeb
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
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Best development approaches
HTML5 web apps vs. native apps
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Jonathan Stark
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Mobiquity Vice President, Application Architecture
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Mobiquity is a professional services firm working with the global 2000 to design, build and deploy enterprise-class mobile solutions.
! Strategists map out how mobile technology can drive business innovation!
! User experience designers create apps that engage the user and promote the brand
! Development teams build integrated business solutions that drive success!
Clients uniquely benefit from the breadth !and depth of our cross-disciplinary teams!
About Mobiquity
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Fragmentation
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Platform Fragmentation
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• iOS!
• Android (Froyo, Gingerbread, Honeycomb)!
• BlackBerry!
• Windows Phone 7!
• webOS?!
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Device Fragmentation
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• 130+ Android handsets!
• 100+ tablets announced!
• Sizes range from postage stamp to wall!
• Screen resolution has become an issue!
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Et Tu, Apple?
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• iPhone 2G!• iPhone 3G!• iPhone 3GS!• iPhone 4!• iPhone 4S!
• iPod Touch 1st gen!• iPod Touch 2nd gen!• iPod Touch 3rd gen!• iPod Touch 4th gen!• iPad!• iPad 2!
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Et Tu, Apple?
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• Camera or not?!• Multitasking or not?!• 3G or not?!• GPS or not?!• Gyro or not?!
• Screen size!• Pixel density!• Storage capacity!• Memory limit!• Processor speed!
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Development Options
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• Native apps!
• Web apps!
• Hybrid apps!
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Native Apps
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• Highest level of polish!
• Difficult to keep xplat code in sync!
• Expensive and difficult to hire talent!
• Distributed through public app store or private app catalog!
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Web Apps
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• Reaches largest market!
• Single codebase!
• Distributed on the Web!
• Can’t access device hardware!
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Hybrid Apps
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• Bundle Web resources in a native wrapper!
• Access network resources with Ajax!
• Progressive enhancement applies!
• Distribute through public app store or private app catalog!
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PhoneGap
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PhoneGap
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• Open source!
• Created by @Nitobi!
• Native app wrapper!
• Multiple platforms!
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build.phonegap.com
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If you can build your app with HTML, CSS, and JavaScript, then you probably should.
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Deploying and managing
enterprise apps
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Cimarron Buser
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Apperian Vice President, Product Marketing
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About Apperian
Privately held, backed by top-tier venture firms
Company to Watch
Experienced Executive Team Rapidly Expanding Customer Base
Award winning product
2011 Product Finalist
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Deploying and Managing Enterprise Apps
23!Page!
! Deciding what goes mobile
! The business to employee challenge
! Case Studies for Sales & Marketing
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Deciding what goes mobile
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Sales Growth Service Delivery Productivity
What Enterprise B2E Apps are being built Today?
Combination of “Horizontal” and “Vertical” Apps
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Configurators!Sales Wizards!
Product Demos!Pricing Tools!
Order Placement!CRM!
Sales Call Management!Sales Growth
What Enterprise B2E Apps are being built Today?
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Corporate Directory!Process Digitization!
Measurement & Reporting!Engineering & Testing Tools!
Training Delivery!Knowledge Management!
Productivity
What Enterprise B2E Apps are being built Today?
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Business to Business Apps!Service at the Point of Contact!
API/SDKs/Web Services!Self Service CRM!
Service Delivery
What Enterprise B2E Apps are being built Today?
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The business-to-employee challenge
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The Business to Employee Challenge
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• Consumerization of IT
• Single personal/work device
• Increased mobility
Why can’t you make business apps like this?
Users IT
• Need a solution now!
• Security is still #1
• Mobilize workforce with minimum support cost
• Need ability to create “secure apps” and get reporting
How do I deploy and
manage Apps?
Dev
• Need starter apps
• Little “Apple” or “Android” experience
• Mobile SDKs not built for enterprise
Where do I start?
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Public “Stores” vs Private “App Catalogs”
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! Consumer app focus
! Apps and updates are “optional”
! iTunes or Gmail account based
iTunes App Store or Google Market
vs. “App Catalog” approach ! Enterprise “in-house” app focus
! Apps and updates “mandatory”
! Corporate directory authenticated
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Mobile Application Management Approach
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! Beta testing
! Version rollouts
! Feedback to developers from users
! “Enterprise” extensions required
Create
Developers
! Configuration
! App provisioning & decommissioning
! User management
! Help desk integration
Deploy
IT Staff
! Management dashboards
! App Catalog for users
! Reporting & Tracking
! Application ratings
Manage
IT & Business Staff
Application Lifecycle
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Thank you!
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