http:// 1 welcome back class 4 best seller mentoring your presenter peggy mccoll

http://www.yourownbestseller.comhttp://www.yourownbestseller.com 11

Welcome BackWelcome BackClass 4 Class 4

Best Seller Mentoring Best Seller Mentoring

Your PresenterYour Presenter

Peggy McCollPeggy McColl

Class #4Class #4"The How to Create a Hypnotic Bonus

Package that Will Create a Stampede of Buyers" and "How to Use Special Bonus Gifts

to Rapidly Grow Your Own Opt-In List "

Class 3 RecapClass 3 Recap

Short adsShort ads Social Media CopySocial Media Copy Tag linesTag lines Announcement emailsAnnouncement emails Endorsed Endorsed

AnnouncementsAnnouncements Special Offer Page (URL)Special Offer Page (URL)

• aka Sales Letter/Pageaka Sales Letter/Page• aka Promotional Pageaka Promotional Page

FTC GuidelinesAbide by the guidelineshttp

://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.shtm

Advertising must tell the truth and not mislead consumers.

In addition, claims must be substantiated.

Administrative RemindersAdministrative Reminders

Send personalized emails ONLYSend personalized emails ONLY Follow the formula as describedFollow the formula as described One Purchase Option (Amazon One Purchase Option (Amazon OROR

BN)BN) Do not have other links Do not have other links on your sales on your sales

pagepage 24 hour offer/limited time24 hour offer/limited time The bonus gift samples The bonus gift samples areare samples samples

quick review of the flow…quick review of the flow…

RecommendationsRecommendations Make your offer Make your offer uniqueunique Be CreativeBe Creative JV Partners Opp to Earn $ OPTIONALJV Partners Opp to Earn $ OPTIONAL Tell-a-friendTell-a-friend Have ContestsHave Contests Multi-book offerMulti-book offer Stay on top of everythingStay on top of everything PersonalizePersonalize

Short AdShort Ad

My friend Gay Hendricks has written an amazing new book, The Big Leap, and I really think you will benefit from reading it. The Big Leap shows you how to discover your Zone of Genius, which allows you to experience continuous waves of organic good feeling, abundant wealth and genuine love.

The Big Leap gives you a unique set of tools to help you move into a new space of effortless manifestation, backed up by Gay’s 35 years of experience in coaching everyone from billionaires such as Michael Dell to rock stars to 12-year-old prodigies.

Buy the book today during the official launch celebration and get your name entered into a drawing for a $10,000 day of consulting with Gay (which includes two one-hour follow-up sessions), receive special rewards for buying multiple copies and lots of exciting gifts from friends who are helping with the launch.

I urge you to get the book today and put its magic to work for you! Learn more here: http://www.hendricks.com/bigleap

Longer eMail copyLonger eMail copy

Our friend Gay Hendricks has written an amazing new book, The Big Leap, and I really think you will benefit from reading it. The Big Leap shows you how to do several things that are incredibly important right now:

•How to discover your Zone of Genius •How to overcome the Upper Limit Problem, an invisible barrier that keeps you from making your Big Leap into your Zone of Genius•How to use a specific affirmation that takes you past your upper limit and centers you in your Zone of Genius•How to experience continuous waves of organic good feeling, abundant wealth and genuine love

http://www.hendricks.com/bigleap

The Big Leap gives you a unique set of tools for achieving those goals, backed up by Gay’s 35 years of experience in coaching everyone from billionaires such as Michael Dell to rock stars to 12-year-old prodigies.

Plus, buy the book today during the official launch and you get several major extras:

•Your name is entered into a drawing for a $10,000 day of consulting with Gay (which includes two one-hour follow-up sessions)•You get lots of cool gifts from friends who are helping with the launch

When you visit the site, check out the rewards for buying multiple copies for friends, family or classes.

I urge you to get the book today and put its magic to work for you.

Learn more here: http://www.hendricks.com/bigleap

http://www.hendricks.com/bigleap

http://thebigleap.net

Multi Book Purchase OptionsMulti Book Purchase Options

You can also order the book from your local bookseller and still receive the bonuses.

In In order to receive your bonus gifts, please fill in the registration information requested below. You will then be taken to the bonus gift page.

First NameEmail I purchased (1 copy/5 copies/50 copies)Confirmation or Receipt Number

I'd like to receive news updates from The Hendricks Institute.

http://thebigleap.net/taf.htm

http://thebigleap.net/offer.htm

http://thebigleap.net/gifts/index.htm

Many partner gifts listed below on this page

Amazon (US):#23 in Books

#2 in Books > Health, Mind & Body > Self-Help > Personal Transformation

Amazon (Canada): #7 in Books

#2 in Books > Health, Mind & Body > Self-Help > Personal Transformation

Barnes and Noble:#19 in Books

Types of BonusesTypes of Bonuses

Teleseminar (new Teleseminar (new or a recording from or a recording from a previous one)a previous one)

eBookeBook Discount CouponDiscount Coupon How To ReportHow To Report eWorkbookseWorkbooks eGuidebookseGuidebooks Audio RecordingAudio Recording

InterviewsInterviews ““Live” EventLive” Event Video clip/lessonVideo clip/lesson WebinarsWebinars Consulting SessionConsulting Session EvaluationsEvaluations SoftwareSoftware

Criteria For GiftsCriteria For Gifts

Know Your AudienceKnow Your Audience Appeal to Your AudienceAppeal to Your Audience Compliment Your BookCompliment Your Book You Feel Good About the GiftYou Feel Good About the Gift It is AttractiveIt is Attractive Unique/CompellingUnique/Compelling

Where to Find GIFTSWhere to Find GIFTS

Your Own BackyardYour Own Backyard Keyword SearchesKeyword Searches AlexaAlexa New Gifts from partners from other New Gifts from partners from other

campaigns (from samples)campaigns (from samples) Search “ebooks” with other keywordsSearch “ebooks” with other keywords

Request eMails to PartnersRequest eMails to Partners

Ask partners to do 2 things (Class Ask partners to do 2 things (Class #2)#2)

Support your campaign by sending Support your campaign by sending out an email on the day of your out an email on the day of your campaigncampaign

ANDAND Offer a bonus giftOffer a bonus gift

SamplesSamples

Sample PagesSample Pages

Preview Page (Bonus Gifts)Preview Page (Bonus Gifts)http://promos.hayhouse.com/mccoll/050108email/preview.php

Gifts for Other Types of BooksGifts for Other Types of Books

Children’s BooksChildren’s Books• Who will buy the books?Who will buy the books?• What appeals to them?What appeals to them?• Mothers – bonus gifts!Mothers – bonus gifts!

NovelsNovels• Subject areas?Subject areas?• Who is reading?Who is reading?• What appeals to them?What appeals to them?

Things to AvoidThings to Avoid

Using the same old Using the same old giftsgifts

IrrelevantIrrelevant InappropriateInappropriate OffensiveOffensive No ValueNo Value UnattractiveUnattractive Not EnoughNot Enough Too ManyToo Many

PrizesPrizes

PrizesPrizes Abide by the lawAbide by the law No purchase necessaryNo purchase necessaryhttp://promos.hayhouse.com/mccoll/050108email/rules.php

Gifts vs. PrizesGifts vs. Prizes

Are for everyoneAre for everyone Each prize is Each prize is usually for one usually for one person only/prizeperson only/prize

DisclaimerDisclaimer

(These "free bonus gifts" are (These "free bonus gifts" are delivered electronically over delivered electronically over

the internet, by email, or by phone the internet, by email, or by phone and they are not in anyand they are not in any

way associated with, nor way associated with, nor deliverable by Amazon.com deliverable by Amazon.com

or Barnes & Noble.com.)or Barnes & Noble.com.)

Bonus Gift ChecklistBonus Gift Checklist Is this bonus gift applicable to the “theme” of Is this bonus gift applicable to the “theme” of

the campaign?the campaign? Have you personally checked out the bonus gift Have you personally checked out the bonus gift

provider to ensure the bonus gift is ethical, provider to ensure the bonus gift is ethical, legal, moral and professional?legal, moral and professional?

Is this a new bonus gift? In other words, has Is this a new bonus gift? In other words, has this bonus gift ever been used before? this bonus gift ever been used before?

Does it offer real value?Does it offer real value? Do you have a benefit oriented description for Do you have a benefit oriented description for

the bonus gift?the bonus gift? Is it “easy” to deliver?Is it “easy” to deliver?

Checklist cont’d Checklist cont’d

Would others find it of value?Would others find it of value? Do you have one or two bonus gifts that Do you have one or two bonus gifts that

are truly exceptional?are truly exceptional? Will this bonus gift motivate someone to Will this bonus gift motivate someone to

make an instant purchasing decision?make an instant purchasing decision? Are you happy with this bonus gift?Are you happy with this bonus gift? Would you feel proud offering this bonus Would you feel proud offering this bonus

gift?gift?

Checklist cont’dChecklist cont’d

Does the bonus gift fit in with all of the Does the bonus gift fit in with all of the other bonus gifts (match the overall other bonus gifts (match the overall theme of all of the bonus gifts AND the theme of all of the bonus gifts AND the book)? book)?

Do you have “enough” bonus gifts to Do you have “enough” bonus gifts to sum up your promotion to be incredibly sum up your promotion to be incredibly attractive?attractive?

Benefits of Growing Your List Benefits of Growing Your List using Bonus Giftsusing Bonus Gifts

Sell a lot more of your books and Sell a lot more of your books and other products in the futureother products in the future

Conversion rate usually higher with Conversion rate usually higher with your own listyour own list

Beneficial to other Joint Venture Beneficial to other Joint Venture PartnersPartners

http://www.thepassiontest.com/offer/home/?af=27631

Delivering Your BonusDelivering Your Bonus

E-Excerpt - New York Times Best Seller E-Excerpt - New York Times Best Seller "Your Destiny Switch" by Peggy "Your Destiny Switch" by Peggy McColl McColl

From the New York Times Best Selling book From the New York Times Best Selling book YOUR DESTINY SWITCH e-excerpt by YOUR DESTINY SWITCH e-excerpt by Peggy McColl. Master your key emotions Peggy McColl. Master your key emotions & attract the life of your dreams. & attract the life of your dreams.

Download link is:Download link is:http://www.destinies.com/en/index.php?sv=&category=Destiny%20Switch%20e-exc&title=Login%20Destiny%20Switch%20Bonushttp://www.destinies.com/en/index.php?sv=&category=Destiny%20Switch%20e-exc&title=Login%20Destiny%20Switch%20Bonus

Landing PageLanding Page

Delivery PageDelivery Page

What can you create?What can you create?

ebooksebooks Audio files (mp3 is most common)Audio files (mp3 is most common) Auto-response e-courses delivered via Auto-response e-courses delivered via

emailemail Videos/Video LessonsVideos/Video Lessons TeleseminarsTeleseminars E-Reports and GuidesE-Reports and Guides SoftwareSoftware

Where else can you use your Where else can you use your bonuses?bonuses?

Speeches (free and paid)Speeches (free and paid) Radio interviewsRadio interviews Articles (online and offline)Articles (online and offline) Press ReleasesPress Releases Ezines (online newsletters)Ezines (online newsletters) SponsorshipsSponsorships Websites (your and others)Websites (your and others) Blogs (yours and others)Blogs (yours and others) In other people’s productsIn other people’s products Google Adwords (and other PPC)Google Adwords (and other PPC) PodcastsPodcasts Social Media SitesSocial Media Sites

Homework for Class #4Homework for Class #4

Review materials and Review materials and supporting notessupporting notes

Begin to search and gather Begin to search and gather bonus gifts for your own bonus gifts for your own campaigncampaign

Dates to RememberDates to Remember Tele-class #5 – Tuesday, October 5thTele-class #5 – Tuesday, October 5th In addition to the five "core" sessions, there will be two optional In addition to the five "core" sessions, there will be two optional

bonus tele-classes:bonus tele-classes: Bonus Tele-class #1 - Tuesday, October 12thBonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #2 - Tuesday, October 26thBonus Tele-class #2 - Tuesday, October 26th

See you next week on See you next week on Tele-Class #5!Tele-Class #5!

Tuesday, October 5thTuesday, October 5th7pm EDT7pm EDT

Peggy Peggy McCollMcColl

http:// 1 welcome back class 4 best seller mentoring your presenter peggy mccoll

big leapgives

big leapshows

zone of genius

amazing new book

years of experience

presenterpeggy mccoll

optin list http

friend gay hendricks

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