hugo boss advertising and promotion

HUGO BOSS• Hugo Boss is a German luxury fashion and style house • In Metzingen, Germany. • It is named after its founder Hugo Boss (1885–1948).• Revenue €2.432 billion(2013)• Hugo Boss is a brand stands for innovation, creativity and progress• All the brand collections adhere to a lifestyle philosophy featuring a

distinctive brand signature

Hugo Boss Sales-1. Cardholder2. Darrington knight Double Breasted Suit 3. Footwear 4. Accessories(perfume, Watch & Glass)5. High Fashion Clothing New ProductHUGO BOSS Men Hair GEL(200ml)Price 340

Our Product

• The essence of Hugo BOSS fashion: Confidence, Power, Masculinity. • Personal and professional goals achieved with easy self

confidence.• The BOSS consumers have fun, enjoy life and take risks. They

don’t care about rules but live their life on their own way. Independent, unconventional and modern. • Creative people who are on the move.

Best Message Possible

Why Advertising?• Advertising most effective ways of brand promotion.• Advertising helps organizations reach a wider audience within the

shortest possible time frame.Agencies• The agencies are expert in this field. • They have a team of different people for different functions like

copywriters, art directors, planners, etc. • Full service Agencies

HUGO BOSS Advertising Agencies

• Newspaper (Prothom Alo, The Daily Star & Bangladesh protindin) • Television (Independent channel, Atn bangla)• Radio (Dhaka FM 90.4, Radio Foorti)• Billboards help end-users. (Dhanmondi, Mohakhali)

HUGO BOSS Advertising

Direct marketing enables organizations to communicate directly with the end-users.• Emails (G-mail, Yahoo mail) • Text messages • catalogue• Promotional letters

Direct Marketing

INTERNET MARKETING• Growth in potential• Reduced expenses• Elegant communications• Better control• Improved customer service• Competitive advantage