iaa "de tv is dood, lang leve de tv" richard kastelein

• Radio took 38 years to reach 50 million listeners.

• TV took 13 years to reach 50 million viewers.

• The Internet took four years.

• The iPod took three years.

• Tablet sales to hit 126 million in 2012 • Facebook added 100 million users in less than 9

months.

• iPhone applications hit 1 billion in 9 months.

THE PACE OF CHANGE

• In US, 77% use TV & internet simultaneously (Nielsen) • 50% do so every day (Google/Clustalabs) • 87% of US smartphone and 88% of tablet owners use it while watching TV (Nielsen) • 44% of total tablet usage is while watching TV (Nielsen) • 72% of under 25’s in the UK comment on programs via social networks (Digital Clarity) • 62% of TV viewers pick up the phone as soon as TV advertising break starts. (Nielsen)

Thuiscoach • Second screen now in 3rd season, 17 ep’s • Frequent calls to action • 24/7 pre-show gameplay and live play along • iOS & Android • Last season: 650K downloads • On TV graphics, ‘Red Room’ coverage

• Metadata (zeetags) provides links to find out more about the show. • zeetags tied in with Twitter, Wikipedia and Apple downloads.

• zeetags tied in with news

Sports • Contextual information • Socially linked

• Fantasy leagues

• Betting

SPG • When Internet and TV collide, thousands of channels will become tens of thousands. • What your friends watch and what your social graph watch will help you find content.

• EPG goes backwards to watch shows you may have missed.

Second Screen Elections Netherlands 2012 • ‘Realtime sentiment’, polls, votes • Award ‘last word’ in 1 on 1 • Pick debate winner • Social: compare friends, follow twitter, share • Presenter & TV graphics feedback • Reports & (social) analysis, widgets

Impact • 3 big debates powered by second screen • Next-day poll swings follow second screen • Huge increase of visibility and awareness for second screen • A mix of excitement and fear among the establishment • Better prediction than official polls

TV YOU WANT TO WATCH WHEN YOU WANT IT

ON WHAT SCREEN YOU WANT IT ON

• Reduction of artificial scarcity • Releasing the chains of scheduling • Setting TV free like music industry

TV ON DEMAND PULLED NOT PUSHED