icaba digital social media and sales strategies

Agenda

• Strategies to use internet marketing for business and personal branding

• The Social Media Masterplan • The Britney Spears Strategy• The 3 E’s• Cascading Content• The New Facebook?

University of San Francisco Internet Marketing Masters Certificate

Recent MediaWall Street Journal

Recent MediaFOX TV

Social Networking is ‘Networking’

Flickr Photo Credit: Old Shoe Woman

“Strategy for networking events”

Flickr Photo Credit: Mikecogh

“Goal 2-3 Follow-up Contacts”

Flickr Photo Crtedit: litherland

“Listen (first)”

Flickr Photo Crtedit: acrib

“Collecting Passions”

Andrea Nierenberg’s 28 Things to Learn about People

1. Name 2. Company 3. Phones-company, home and

cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of

communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them

17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business

together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and

information given 27. How you have handled any

problems that have arisen with their account

28. What they said when you ask them: “Why do you work with me?”

Get those business cards in your database

Shoeboxed will digitize business cards for you

Are they in LinkedIn? Facebook?

Flickr Photo Credit: Old Shoe Woman

Build Your Social Network

Add Everyone to a database

Listen and help

Follow Up!

Photo Credit nan palmero Flickr

What is Linked in ?The Six Degrees of Kevin Bacon

Every Fortune 500

Over 7,472,000 ‘Links’

100% Complete Profile

Create a Great Profile

Profile Photo

Create a Great Profile

Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz

Professional Headline!

Create a Great ProfileUse your ‘Professional Headline’

Professional Headline!

Create a Great Profile

Professional Headline!

Create a Great ProfileGreat Summary with Keywords

Include all Jobs

LinkedIn Groups

LinkedIn Groups

Recommend People

LinkedIn Answers

LinkedIn

Complete your Profile 100%

Groups, recommendations

LinkedIn Answers

Over 500 million active (users who have returned to the site in the last 30 days)

Facebook ‘Profile’

Facebook ‘Fan Page’

Facebook Advertising is highly targeted!

Facebook Advertising

Demographics and Likeographics

Google CPA = $8.94Facebook CPA $2.70

Facebook!

Set up your business ‘fan’ page

Use Facebook ads to target ‘Likes’

Offer a valuable incentive

YouTube #3 Alexa Ranked #2 Search Engine!

Product Demonstration

http://www.youtube.com/watch?v=LDyvcM0gcVs

How-To Videos

Search optimize – If you can rank in YouTube Search you can rank in Google

Come to my site for more free videos…

YouTube

You don’t need to be on camera

One video per month, channel

Come to my site for more free videos

The Three E’s of Social Media - Educate

The Three E’s - Entertain

The Three E’s - Engage www.Twitter.com/Iconic88

Cascade Content!

The New Facebook?

Pinterest.com

Live Blog Post from ICABA Event!

‘Content Cascade’ from ICABA Blog

Digital Social Media and Sales Strategies

Do 1 thing tonight!

Pick one media and master it

Develop a regular content strategy

Jay Berkowitz Jay@TenGoldenRules.com 561-620-9121

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