icca 2013 scandinavia destination sustainability index

ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN

Guy BigwoodMCI Group Sustainability DirectorJune 2013, IMEX

Scandinavia Sustainable Meetings Region

Agenda

Present2013 Index

Discuss Next Steps

ICCA Scandinavian Chapter: Twitter: #ICCASCANOUR JOURNEY SO FAR

Step 1: Gothenburg, 2010

CREATED VISION FOR SUSTAINABLE MEETINGS REGION

Phase 2: Reykjavik, 2011

ICCA Scandinavian Chapter: Twitter: #ICCASCAN

Launched the Scandinavia Sustainable Meetings Accord: 30 organisations signed

Launched a common set of performance indicators

16 destinations participated

Step 3:Tampere, Finland 2012

1. Engaging our clients, partners and other interested parties in dialogue about sustainability

2. Educating, sharing knowledge and recognizing best practice.

3. Encouraging and supporting private-public collaboration with other destinations

4. Providing resources to planners to identify responsible, sustainable and certified suppliers

5. Advocating efficient, equitable and more sustainable use of resources.

6. Facilitating the increased use of environmentally friendly transport

7. Calculating the CO2 footprint of the Scandinavian meetings industry and aiming to reduce this by 20% by 2020.

8. Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards.

9. Giving back to the community

Accord: Driving Sustainability

UNIQUESTUDY

Step 4: Aarhus, Denmark 2013

Hardware: Infrastructure of city- Recycling - Carbon Emissions- Public Transport

Software: Meetings industry commitment- % certified venues/hotels- CVB sustainability communications- CVB support to help clients be sustainable

Scandinavian Destination Sustainability Index

• Uppsala• Gothenburg

2013 Best Performers

Index improvement: 2012 to 2013

• From 16 to 20 Cities

• Greater accuracy

• Increased commitment

• More Strategic

• Better communication

Climate Leaders

100% Cities have climate plan6 tons/co2 average per capita emissions 36% Average 2020 co2 reduction target 41% Average renewable energy mix78% Average waste diversion rate for the city

MORE THAN GREEN:FOCUS ON ETHICAL BUSINESS

http://cpi.transparency.org/cpi2012/results/

All 5 COUNTRIES WITHIN TOP 11 COUNTRIES OF THE WORLD FOR TRANSPARENCY & ANTI-CORRUPTION

Average score is 88

47% of CVBs now have a publicly

available sustainability

Policy25% in 2012

Evolution of strategy

59% of Scandinavian Congress and Exhibition Centers are eco-certified

100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala, Reykavik

60% of Scandinavian

hotels are eco-certified

Trondheim 95%

Karlstad 85%

Gothenburg 83%

Malmo 81%

90% of hotels are easily accessible by public transport to the main congress and exhibition centre(s). 68% of the City’s hotels are within 1km walking distance

37% of CVBs provide clients with ideas and resources for

donation programs for food and/or conference materials

Next Steps

Real success is driven by partnerships

Please communicate our success story

Publish Press Release on web, newsletters, social media

Engage your community

Review in board meetings

Plan your improvement

RECRUITMORE CITIES

2013 Index was sponsored by

We are currently looking for 2014 sponsors

Thanks to our sponsors

www.iccaworld.com/dbs/scandinavian_chapter

Email: Guy.bigwood@mci-group.comLessConversationMoreAction.com

For more information

Images: istockphoto +

• To add:– Include catering, airports, and event

organizers– Track business impact– Track impact on the community

• To improve:– Provide better guidance and instructions

on completing the Index – Expand to include Universities and other

key meeting venues, and not just Congress Centres

– Focus on gender balance and not only women in management

Next Steps: 2014 Index Improvement

icca 2013 scandinavia destination sustainability index

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