icsc deck tech lounge final

I’VE PEAKED…. NOW WHAT? PRESENTED BY: ANGELA SWEENY, VP MARKETING & COMMUNICATIONS PETERSON COMPANIES WWW.PETERSONCOS.COM STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM

MEASURING SUCCESS

•  New Metrics • More than just # of

“LIKES” • More than just FB &

Twitter •  Need to focus on:

•  Content •  Engagement •  Additional Platforms

8 STEPS TO BUILD ONLINE ENGAGEMENT

AUDIT ONLINE FOOTPRINT

•  Review current efforts •  Audit competition •  Audit platforms •  Determine gaps

CREATE ONLINE COMMUNITY

•  Identify new audiences •  Identify thought

leaders •  Follow, read & engage

with online community

BUILD CONTENT STRATEGY

•  Define goals •  Identify platforms •  Create campaigns •  Balance messaging •  Develop content

calendar

BE CREATIVE TO ADD VALUE

•  Access multi-media, photos, & videos •  Pickmonkey •  Vine •  Instagram •  Woobox

•  Include others in online community content

•  Instant gratification

EXPAND SOCIAL MEDIA FOOTPRINT

MONITOR & ENGAGE

• Monitor online community engagement

•  Join discussion groups

•  Respond & engage

MEASURE & ANALYZE

RINSE & REPEAT

•  Repeat what is working

•  Try new strategies if not working

AUDIT

BUILD COMMUNITY

CONTENT STRATEGY

ADD VALUE

EXPAND FOOTPRINT

ENGAGE

MEASURE

RINSE & REPEAT

THANK YOU