idea camp presentation
Post on 06-May-2015
455 Views
Preview:
TRANSCRIPT
Hrridaysh Deshpande, slide 1, January 17, 2009Director, Elephantversity Institute of Innovation
Idea Frameworkfrom thoughts to things
January 17, 2009
Hrridaysh Deshpande, slide 2, January 17, 2009Director, Elephantversity Institute of Innovation
4 Frameworks in 15 short minutes
Idea Validation
Platform Rules
Wicked Problems
People Focus
Hrridaysh Deshpande, slide 3, January 17, 2009Director, Elephantversity Institute of Innovation
Ideas should …
Provide potential access to a wide variety of possibilities than only one
Make a significant contribution to the perceived customer benefits of the end product or service
Be difficult for competitors to imitate
Hrridaysh Deshpande, slide 4, January 17, 2009Director, Elephantversity Institute of Innovation
Winning the future
Needs Created
Not Served
NEW UNEXPLOITED
OPPORTUNITIES
The existing battleground for
market share
NeedsExpressed
ServedSource: Blue Ocean Strategy
Hrridaysh Deshpande, slide 5, January 17, 2009Director, Elephantversity Institute of Innovation
Eliminate / Reduce / Raise / Create
ReduceWhich factors should
be reduced well below the industry’s
standard?
EliminateWhich of the factors
that the industry takes for granted
should be eliminated?
CreateWhich factors should be created that the
industry never offered?
RaiseWhich factors should be raised well above
the industry’s standard?
A new value curve
Drop cost structure
Lift buyer value
Hrridaysh Deshpande, slide 6, January 17, 2009Director, Elephantversity Institute of Innovation
Paanwala
Hrridaysh Deshpande, slide 7, January 17, 2009Director, Elephantversity Institute of Innovation
Paanwala
Hrridaysh Deshpande, slide 8, January 17, 2009Director, Elephantversity Institute of Innovation
What not to work on …
Hrridaysh Deshpande, slide 9, January 17, 2009Director, Elephantversity Institute of Innovation
Why?
Ketchup Packets are poorly conceived Frustrating to use
Why not?
Makes no financial sense
Hrridaysh Deshpande, slide 10, January 17, 2009Director, Elephantversity Institute of Innovation
Product Platform
Set of subsystems and interfaces that form a common structure from which a stream of derivative products can be efficiently developed and produced.
Hrridaysh Deshpande, slide 11, January 17, 2009Director, Elephantversity Institute of Innovation
Top innovations of all time—an arguable list
1. Weapons2. Mathematics and the number zero 3. Money 4. Printing5. Free markets and capital markets6. Domesticated animals and agriculture7. Property ownership8. Limited liability 9. Participative democracy 10. Anesthetics and surgery11. Vaccines and antibiotics12. Semiconductors13. The Internet14. Genetic sequencing
Note:
All of these are platforms…
They transcend enterprises,
industries, and political borders.
Hrridaysh Deshpande, slide 12, January 17, 2009Director, Elephantversity Institute of Innovation
Business Model
Innovationproduit
Gestion desrelations-clients
Gestion desinfrastructures
AspectsfinanciersFinancialaspects
Financialaspects
HOW MUCH?What is the revenue model? the profit model? designed to last?
WHO?How to manage relationships with customers, satisfy them and generate revenues to be on the winning side?
CustomerRelationship
CustomerRelationship
WHAT?What is the scope of products and services, its value (its benefits) for the customer, the capabilties to deliver them in an innovating way?
OfferingOffering
HOW?How to organize the infrastructure, its resources, the knowledge and the structure of resulting costs, manage the value chain and processes, build alliances to achieve performance?
Infrastructurelogistics
Infrastructurelogistics
Financialaspects
Financialaspects
HOW MUCH?What is the revenue model? the profit model? designed to last?
Financialaspects
Financialaspects
HOW MUCH?What is the revenue model? the profit model? designed to last?
Hrridaysh Deshpande, slide 13, January 17, 2009Director, Elephantversity Institute of Innovation
Wicked Problems
Each attempt to create a solution changes the understanding of the problem
Always occur in a social context Most projects in organizations -- and virtually
all technology-related projects these days -- are about wicked problems
Indeed, it is the social complexity of these problems, not their technical complexity, that overwhelms most current problem solving and project management approaches
Hrridaysh Deshpande, slide 14, January 17, 2009Director, Elephantversity Institute of Innovation
Solution
Focus on People
"One most unfortunate product is the type of engineer who does not realize that in order to apply the fruits of science for the benefit of mankind, he must not only grasp the principles of science, but must also know the needs and aspirations, the possibilities and the frailties, of those whom he would serve."
-- Vannevar Bush
Hrridaysh Deshpande, slide 15, January 17, 2009Director, Elephantversity Institute of Innovation
Understand the People
How do people work? task analysis, interviews, & observation
How do people think? understand human cognition observe users performing tasks
What does people need? observe
Hrridaysh Deshpande, slide 16, January 17, 2009Director, Elephantversity Institute of Innovation
Who are the people?
Not as obvious as you think: those who interact directly with the product those who manage direct users those who receive output from the product those who make the purchasing decision those who use competitor’s products
Three categories of user (Eason, 1987):
primary: frequent hands-on secondary: occasional or via someone else tertiary: affected by its introduction, or will
influence its purchase
Hrridaysh Deshpande, slide 17, January 17, 2009Director, Elephantversity Institute of Innovation
Finally - Be T-Shaped
Depth in one area; breadth in many The vertical leg of “T” describes principle
skill The horizontal leg of “T” describes ancillary
skills “I” shaped people only understand their own
function “T” shaped people understand the process
they are part of and also their functional strengths
Hrridaysh Deshpande, slide 18, January 17, 2009Director, Elephantversity Institute of Innovation
Thank You !!!
call +91 – 9921378687 or
email – hrridaysh@elephantversity.com
top related