ideal & co company profile 2014
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EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
Ideal&Co – Living Heritage* is a 100% Portuguese brand created in 2012 by designers
Rute Vieira and Jose Lima, whose aim is to reinterpret, preserve and share the beauty of
what is genuine and Made in Portugal.
The project is the second life of tannery “Curtumes Ideal” found in the 60’s by Rute’s
grandfather and follows a family tradition.
OURSELVES
1786 1959 2003 2012
One of the �rst tan clusters were settled in Alcanena.
The royal charter granted the right for the manufactures to use royal arms symbol at their
gates.
With ecological and social concerns, and passion for the
materials and portuguese expertise, Rute e José started
the Ideal & Co presenting a collection of handbags and
acessories produced by artisans from Natural Park of Serras de Aires e Candeeiros.
With a passion for bicycles, José Lima with only 16 years, started working in a bike shop were he made is �rst design
work for a bicycle’s company. This job also granted him �nancial independence.
He worked there until �nish the university degree in Fashion
Design and Marketing
In 1935, with only 14 years, Antonio started selling leather
riding his only bicycle. Two years later, in order to keep up with
demand, he bought a Citroën van. Because he was only 16 years old
and didn’t had a license, his brother-in-law became his �rst employee to drive him around
buying and selling.
PORTUGUESE KINGD. João V gave
the Royal Charter to Alcanena´s Tanning
Factories
António Vieira, Rute’s grandfather,
founded the factory Curtumes Ideal
José Lima started working in a
Cycling shop in Braga
Rute Vieira and José Lima created
Ideal & Co
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
HISTORY
TRADITION SUSTAINABILITY PREMIUM QUALITY DESIGN
COMPETITIVEADVANTAGES
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
VEGETAL TANNINGHAND CRAFT
TRADITIONCOMPETITIVE ADVANTAGES
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
Our artisans descend from a line of experienced men that hand craft leather pieces to be used
by horse troops and hunters.
Working only with the best leather, the artisans craft manually each and every piece resulting in
unique works that they sign individually.
Vegetal tanning is the most ancient method of tanning and nowadays still the one that is more
environmentally friendly because it uses only vegetable products.
With the arise of chromium tanning, increasingly
fewer tanneries remain loyal to the process because it takes comparatively more time, increases the leather prices and limits the
production.
Believing that quality and environmental awareness play an important part in our future,
we trust the ability of the men that for more than 60 years master the vegetal tan.
IDEAL & CO DESIGNS ITS PRODUCTS RELYING IN THE SECULAR EXPERIENCE
THAT LIVES IN ALCANENA SINCE THE XVIII CENTURY.
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
COMPETITIVE ADVANTAGES
SUSTAINABILITY
LEATHER ORIGIN
All our leathers are a sub product of the food chain. This means we do not kill the cow to take
advantage of the leather only.
The leather is purchased on the best slaughter houses on the north of the country, known to produce the best meat due to the selective feeding and perfect conditions for breeding.
We do believe the skin is the ID of the animal´s way of life, making sure that all the cows are
healthy and well treated.
VEGETABLE TANNING
Vegetal tanning is a natural process so it does not use resins or synthetic inks.
Due to its low capacity of hiding imperfections, the leather needs to be the most clean and
smooth as possible.
If some kind of scar shows, is guaranteed to be from rubbing on a tree or an insect’s bite.
Traditional and Environmental Friendly process
Natural Look
Favours Stiffer leather
Longer tan process
Favours natural colour changing throughout time
CARING ABOUT PRESENT AND FUTURE, WE SELECT THE MATERIALS AND PROCEDURES
THAT BETTER PROJECT THE ENVIRONMENT WITHOUT LOSING FOCUS ON DESIGN.
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
COMPETITIVE ADVANTAGES
PREMIUM QUALITY
Traditionally, the shoulder area is considered the premium one for bags production.
Is the softest and cleanest area of the hide, presents beautiful veins and has less scars than remaining parts.
LEATHER HIDEAREAS
SHOULDER
BEND
BELLY
BEND
LEATHER DYEING PROCESS
STAINED THROUGH THE MIDDLE
STAINED ONLY ON THE SURFACE
VS
The dyeing process consist in staining the leather throughout the middle. In case of scratches the
leather won’t loose colour.
The painting process consist in staining the leather
exclusive in the surface. In case of scratches, it will
evidence the colour contrast with the undyed leather
interior.
COWHIDE LAYERS
FLESH
FUR
ABCD
Is the top layer of the hide, stronger and long lasting, exhibiting all the beautiful and natural imperfections. Breathable, will absorb the
oils and dust throughout time developing a beautiful patina that will tell the bag’s story. It’s the more noble and best layer for bags
manufacturing. Naturally, it’s also the more expensive.
FULL GRAIN TOP GRAIN CORRECTED GRAIN SPLIT
FULL GRAIN
IDEAL & CO USES EXCLUSIVELY FULL GRAIN CALF LEATHER FROM THE SHOULDER AREA DYED TROUGH THE MIDDLE, IN ALL ITS PRODUCTS, EITHER COMBINING IT WITH CANVAS OR APPLYING AT 100% IN LEATHER PIECES.
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
COMPETITIVE ADVANTAGES
DESIGN
TIMELESS PRODUCTS
At Ideal and Co we believe that some things stay with you forever.
We design our messengers and backpacks to survive trends and in�uences, classical
products that will became storytelling pieces over time and use.
URBAN CYCLING ADAPTED
All Ideal and Co backpacks and messengers are designed to be wear by urban cyclers.
This growing segment of the market is in high demand for products with quality and character
as an increasing number of people favour bicycles as a mean of transport.
EMPOWERING A HEALTHIER WAY OF LIFE.
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
PRODUCTRANGE
LEATHER COTTON CANVAS SMALL LEATHER ITEMS SPECIAL EDITIONS
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
LEATHER BAGSPRODUCT RANGE
25 cm x 8 cm x 17 cm | Ref. IDC 013 42 cm x 16 cm x 29 cm | Ref. IDC 001
38 cm x 14 cm x 24 cm | Ref. IDC 021
42 cm x 16 cm x 29 cm | Ref. IDC 001
38 cm x 14 cm x 24 cm | Ref. IDC 021
100% Full Grain leather (calf) from vegetable tan
Leather from Portuguese origin
100% hand crafted in Portugal
Cotton straps
AVAILABLE COLOURS
FEATURES
ALVIELA SADDLE SHOULDER BAG AIRE MESSENGER CANDEEIROS BACKPACK
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
LEATHER TUBESPRODUCT RANGE
100% Full Grain leather (calf) from vegetable tan
Leather from Portuguese origin
100% hand crafted in Portugal
Cotton straps
AVAILABLE COLOURS
FEATURES
85cm x 10cm | Ref. IDC 004 85cm x 10cm | Ref. IDC 003
ALVADOS DRAWING TUBE ALVIELA DRAWING TUBE
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
PRODUCT RANGE
COTTON CANVAS
AVAILABLE COLOURS
AVAILABLE COLOURS
FEATURES
PEDREIRA BACKPACK
Cotton canvas combined with
100% Full Grain leather (calf) from vegetable tan
Cotton lining
100% crafted in Portugal
Waterproof cotton canvas
33 cm x 43 cm (rolled) / 61 cm
(unrolled) x 17 cm | Ref. IDC 014
VALVERDE BACKPACK33 cm x 17 cm x 43 cm | Ref. IDC 014
ALCARIA PANNIER33 cm x 17 cm x 38 cm| Ref. IDC 016
FÓRNEA LAPTOP CASE13” - 15” | Ref. IDC 017
MENDIGA SHOPPER BAG40 cm x 43 cm | Ref. IDC 025
VALVERDE BACKPACK
VIEGAS DOCUMENTS CASE
ALVADOS PENCIL CASEALVADOS CARD WALLETALVADOS SMARTPHONE CASE
ALVADOS TABLET /DOCUMENTS CASE
VIEGAS CARD WALLETVIEGAS SMARTPHONECASE
VIEGAS TABLET / BOOK / DOCUMENTS CASE
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
PRODUCT RANGE
SMALL LEATHER ITEMS
100% Full Grain leather (calf) from vegetable tan
Leather from Portuguese origin
100% hand crafted in Portugal
AVAILABLE COLOURS
FEATURES
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
SPECIAL EDITIONSPRODUCT RANGE
IDEAL&COTED’X OPORTO
IDEAL&COOFFICIAL PARTNER OF MMIFF
IDEAL&COREMADE IN PORTUGAL 2013
IDEAL&COO’EDITORIAL
EXPORT@IDEALANDCO.COM LARGO DE SÃO DOMINGOS Nº13-3º, PORTO, PORTUGALWWW.IDEALANDCO.COM ////////
Why our leather bags and accessories �are IDEAL for you?
TRADITION SUSTAINABILITY PREMIUM QUALITY DESIGNBecause we believe in legacy and
social responsibility, we work exclusively with artisans that master beautifully hand craft.
Favour local business and production, we give our
contribution that knowledge is not lost.
Because we care about the future, we select materials and
procedures that better protect the environment without losing focus
on design and practicability.
Because we use only Premium Quality leather, the one that can
last a life time.
More than bags we design pieces that will grow beautiful with use
and care.
Because some things stay with you forever, we design and build
timeless leather pieces.
THANK YOU FOR YOURATENTION
EXPORT@IDEALANDCO.COM
LARGO DE SÃO DOMINGOS Nº 13 - 3º FLOOR PORTO
PORTUGAL
WWW.IDEALANDCO.COM ////////
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