ignite presentation sept 2012

WHY does your

company/ organization exist?

WHY do you get out of bed in the morning?

WHY should anyone really care?

purpose cause

belief

THE BLIND DATE…

THE BLIND DATE…

Our products beautifully

designed and user friendly. Wanna

buy one?Company that

starts with WHAT

Everything we do, we believe in challenging the status quo.

We believe in thinking differently. The way we do

this is by making our products beautifully designed and user friendly. Wanna buy

one?

Leadership requires people to stick with you through thick and thin. Leadership is the ability to rally people not for a single event, but for years. In business, leadership means that customers will continue to support your company even when you slip up. –Simon Sinek S.

S

What does Dell believe?

WHYs drive decisions

because they are felt!!

Limbic Brain

Neocortex

Limbic

Brain

Neocorte

x

I have a dream!

VS

I have a plan!

People don’t care what YOU do, they care why

YOU do it.

Apple’s Think Different ad

Apple’s Shut and Let Me Go, an ad about not being held back

Apple’s The Band that Changed Everything ad featuring the Beatles

Simon Sinek’s Start with Why Ted Talk

Buy the book…

Stay in touch!

Megan McCausland

mccauslandm@miworks.org