ihfc accessories breakfast oct 21

Overview presentation for

IHFC Accessory Breakfast Meeting 10-21-13

About Whereoware

Founded 1999

Leading digital agency

for home décor and

giftware industry

150+ successful

installations /

engagements

Creating better and more

personalized online

experiences

Great companies

Digital the wrong way

The right way

Judy Smith

Visited the candle

holder page 3+

times

Has never

ordered

Last visited 5

days ago

Jsmith@gmail.com

Personalize your website

Personalize your email

Get specific

Customize each

email to the

individual – only

showing products

you know your

they want

COMPANY X

Match each

customer to the

products you

know they want.

Use your data!

Proof

• 70%+ of Internet Retailer Top 500 use

personalization

• 54% of retailers reported a rise in AOV over the

last year through the use of recommendation

engines

• 49% increase in open rates

• 60% increase in click through rate

• 300% increase in conversion

Keeping score

Q3 round up

• Site visits: up 7%

• Logins: up 16%

• Revenue: up 9%

• Average order: up 4.1%

• Mobile traffic: up 86%

Overview presentation for

Thank you!Eric Dean edean@whereoware.com 703-587-7177