im final presentation
Post on 26-May-2015
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CONCEPTS FROM THE BOOK
Crisis Management Terrorism Packaging
BACKGROUND
Founders Purpose
BACKGROUND
TYLENOL
Leader in market Profits
1982 CHICAGO TYLENOL “MURDERS” Laced with cyanide J&J were unaware
1982 CHICAGO TYLENOL “MURDERS” James Burke’s approach
SEVEN MEMBER TEAM
Important questions asked
SEVEN MEMBER TEAM
Nationwide recall Customer safety
BAD MEDIA
Harsh news accusations
BAD MEDIA
VS
COUNTERING BAD PUBLICITY
Press conferences Hotlines for customers
COUNTERING BAD PUBLICITY
Daily news updates James Burke on talk shows
COUNTERING BAD PUBLICITY
Coupons Drug rep presentations
COUNTERING BAD PUBLICITY
Commercials that regain trust http://www.youtube.com/watch?v=zdx8rqh59I0
TERRORISM PREVENTION
Bioterrorism Amateur Terrorism Possible Suspects
TERRORISM PREVENTION
Triple Safety Seal
IMPROVE PUBLIC IMAGE
Counseling Financial Aid Ideal reaction to crisis
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