imedia october breakthrough summit - launch pad day: case study: "shades of success: how...
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emerging experiences!
+ emerging experiences!
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Jonathan Hull!Managing Director, Razorfish Emerging Experiences !http://emergingexperiences.com!
OakleyView LENS GUIDE
emerging experiences!
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why?
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the consumer
Has many choices
Has to gauge performance at point of purchase
Makes a leap of faith purchase
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Oakley
Differentiates itself through style & technology
Features HDPolarized lenses
“The cornerstone of optical superiority”
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What is HDPolarized?
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How do you show that in store?
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the solution
An immersive digital retail experience based on the iPad A tool to simplify the buying decision For retail sales associates and consumers
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deployment
iTunes App Store
Oakley Fans Sales Associates
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the app
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experience
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by activitiy
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by condition
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navigation
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menus
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details
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video
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parting shots
Do you want to be in the app factory business?
Most brands should utilize it as part of a connected experience
Great for high-touch, assisted selling
Consider B2B & B2E possibilities
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questions?
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thank you
For questions please contact:
Jonathan Hull Razorfish Emerging Experiences jonathan.hull@razorfish.com office: 954-202-3718 twitter: @hulljon
http://emergingexperiences.com
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