implementing social media marketing into your business processes

IMPLEMENTING SOCIAL MEDIA INTO YOUR BUSINESS PROCESSESMore than just online marketing!

“WHERE DO WE START? I FEEL LIKE I’M TRYING TO BOIL THE OCEAN!”

BUILD THE FOUNDATION OF YOUR SOCIAL HOME

Blog Page Personal and

Professional Profiles Website SEO

Calls to Actions Data capture forms Clearly define targeted

keywords Gauge your starting

points

THE FAN CYCLE

FACEBOOK STATS & FACTS:

Over 200 million active members. Predicted to be at 500 million by 2011… or sooner. The 5th most trafficked website in the world. [Source:

Alexa.com] The largest photo-sharing platform. 30 million photos

are uploaded per day. More than 50% of Facebook users in the U.S. are over

35 years old. [Source: ComScore]. Facebook users have more degrees, they're more

mature, and their median income is above average. The one drawback is Facebook have rigorous Terms

of Use; however, just recently CEO, Mark Zuckerberg announced an unprecedented level of transparency whereby users will be able to vote on TOS.

TWITTER STATS & FACTS:

Fastest growing social network. Grew by 640% in 2008. 7 million members and growing by tens of

thousands a week. 11 million visits per month. Politicians, brands, big companies and

celebrities now embracing Twitter.

LINKEDIN STATS & FACTS:

oLinkedIn has over 48 million members in over 200 countries and territories around the world.oA new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. oExecutives from all Fortune 500 companies are LinkedIn members.oLinkedIn Profile Organizer tool acts as a social CRM tool within LI to record notes/contact history.

LINKEDIN CASE STUDY:

TWITTER TOOLS

Hootsuite Twhirl

TweetDeck ChirpCity.com – geo-locator

SocialToo – auto following SocialOomph –TweetLater & keyword alerts

TwitPic Utterli – dialing audio tweet

12Seconds.tv – 12 seconds video from webcam

ExecTweets

Tweetie – iPhone app Facebook FanPage Twitter App

HOW CAN WE TRACK OURSOCIAL MEDIA SUCCESS?

DEFINE AN OBJECTIVE A clear objective will guide your messaging,

behaviors, networking activity as well as the kind of content you seek and share.

SOCIAL MEDIA IS ABOUT BEING WHERE THE CONVERSATION IS

Marketers need to stop and think about where their audiences are online and where relevant conversations are happening.

WHERE DO I GO TO MONITOR MY BRAND?

FREE TOOLS Google Alerts Blogs.Google.com Technorati.com Bing Search.twitter.com Trackur.com Hootsuite.com

QUALITY OVER QUANTITY

What good is it to have 13,000 followers if 1/3 of them are spam accounts and 1/3 are auto followers who will never engage with you?

ENGAGE & PARTICIPATE When participating in social channels, talk to

other members of the community, participate in the conversations and give people a reason to interact with you. Add a little romance before you ask to get engaged

HEARING VS. LISTENING

How many people do you ACTUALLY reach when you post a tweet, make a status update or blog post?

SOCIAL MEDIA IS AN INVESTMENT

It really depends on the Roadmap that guides your: Audience > Objectives > Strategy > Tactics > Tools > Measurement.

Business to BusinessSuccess Stories

Business to ConsumerSuccess Stories

United Linens TakeLessons.com

Elekta Domino Pizza

Boeing AAA

SOCIAL MEDIA BEST PRACTICES

o Useful content, not sales pitcho Comment first. Become a genuine and active

membero Keep it brief and simpleo Provide your opinion, not just factso Be hones and openo Link to other social content, don’t speak in a

vacuumo Be consistent and responsiveo Prepare to let go of controlo Make social media part of your signatureo Provide & solicit executive support for social

media efforts

IMPLEMENTING SOCIAL MEDIA INTO YOUR BUSINESS PLAN

Conduct Needs Analysis Gather and Process SMO Info

Where are your clients? What are your industry key words? Identify fans online

Profiles Set-Up or Makeovers Competitive Analysis Develop Action Plan

Website modifications Blog writers

Implementation Plan Capture Metrics Make Adjustments

SCHEDULE A SOCIAL MEDIA

IMPLEMENTATION DAY WITH

TRISH CASSON970.301.8402

WWW.DIRECTCONNECTINC.US