improve quality score the strange way

WINNING THE STRANGE WAYKICKING #$@ AT QS

@JeffAllenUT

1 2 3 4 5 6 7 8 9 100.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

CTR by QS

1 2 3 4 5 6 7 8 9 10$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

$40.00

$45.00

$50.00

CPC by QS

1 2 3 4 5 6 7 8 9 10 $-

$50.00

$100.00

$150.00

$200.00

$250.00

CPA by QS

3/18/1

3

3/19/1

3

3/20/1

3

3/21/1

3

3/22/1

3

3/23/1

3

3/24/1

3

3/25/1

3

3/26/1

3

3/27/1

3

3/28/1

3

3/29/1

3

3/30/1

3

3/31/1

30

5

10

15

20

25

30

35

4.3

4.4

4.5

4.6

4.7

4.8

4.9

5

5.1

5.2

5.3

CPAQuality Score

OUT OF 14 DAYS…

5 DAYS ARE OVER CPA GOAL4/5 OF THOSE ARE… ABOVE AVERAGE QS DAYS

DETERMINE IMPORTANCE OF QS BY ACCOUNT

EXLCUDE BRANDEXCLUDE COMPETITORSTRACK CHANGE BY KEYWORD BY DAY

Good Creative Stuff Happening

Good, Boring Stuff Happening

Best Practices

Line

Newbies Start Here

PPC Old Dogs are here

BLOW UP EXISTING CAMPAIGNS TO

INCREASE QS

STARTING QUALITY SCORE

BLOW IT UP! TOP 25 KEYWORDS BY QTY OF IMPRESSIONS MOVE INTO A NEW CAMPAIGN WITH 1 KEYWORD PER AD GROUP.

PPC ASSIST:

=PERCENTRANK(ARRAY,X)

=QUARTILE(ARRAY,QUART)

7-DAYS LATER

~90-DAYS LATER

6 MONTHS LATER

IGNORE RELEVANCE

FOR BETTER QS

Renters Insurance $1/DayDon’t Let Bad Luck Ruin Your Stuff!Low Deductible & Plans Under $1/Daywww.notgonnatellyou.com

Keyword List:

Cheap Rental InsuranceRental Insurance CheapCheap Insurance for RentalRental Insurance for Cheap

ALL HAVE A QUALITY SCORE OF

10

Renters Insurance $1/DayRenters Insurance Quote in 3 Mins.Insurance for Less than $1 a Day.www.notgonnatellyou.com

Keyword List:

Renters Insurance QuoteRenters InsuranceRenter Insurance

HAVE A QUALITY SCORES OF

4, 5 & 6

www.Creativereview.co.uk

GOOD AD SOLD CONSEQUENCE

“Don’t Let Bad Luck Ruin Your Stuff!”VS.

“Renters Insurance Quote in 3 Mins.”

GOOD AD SOLD STUFF PEOPLE WANT

“Low Deductible & Plans Under $1/Day”

VS.“Insurance for Less than $1 a Day.”

HIRE THE RIGHT MIX.GO ACCOUNT BY ACCOUNT.TOP 25 KEYWORDS IN THEIR OWN AD GROUPS.WRITE GOOD ADS.

KICK QS #$@ RESPONSIBLY.Jeff AllenHanapin Marketing@JeffAllenUT