improve your geek skills : blogging

Building Up Your Geek Skills:Blog Your Way to New Customers

Sandi SturmAlaskarama Marketing Manager

Wayne SturmAlaskarama Sales Manager

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

What is Inbound Marketing?

Get Found Convert Analyze

What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

Everything!Marketing & Competitors

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

Topics for Today

Every Business can benefit from blogging

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

Why Should You Blog?

The bottom line is that blogging is like sex. You can’t fake it. You can’t fakepassion. You can’t fake wanting to engage with the public. If you do, it will ultimately be anunsatisfying experience for both the blogger and their readers.”

KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN

“

Fact

Blogs keep growing – in volume and value

Why you should blog

Why you should blog

Why you should blog

Why you should blog

Why you should blog

Why you should blog

Why you should blog

Fact

Blogging can really move the needle.

Why you should blog

Why you should blog

Why you should blog

Why you should blog

Why you should blog

Why you should blog

Leads by Indexed Web Pages

Why should you blog?

Ready to jump in?

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

Anatomy of a SERP

Map and Location Based

Website Preview

News, videos, images, Social Media Posts, etc.

What to blog about

Identify the best Keyword PhrasesGoogle Keyword Search Tool GO

Get Into The Writing Mood

Turn email communications into a blog article

Key Product Information

Share key product information – what makes yours better?

Videos

Take videosoEventsoInterviewsoProcesses

Repurpose Data

Repurpose company data

Lessons Learned

Share lessons learned

Lists and Trends

Create lists of thoughts and trends

Break Time

Plan a Mix of Posts

General Everyday Posts

o How to’s – solve problemso Rich in keywordso Useful

Nutrient Rich

Opinion article that is well thought out that will position you as a thought leader.

Big Blog Projects

Create ebooks with lots of links and information on a relevant topic

Fire Starters

Make bold statements

Sweet Stuff

Poke fun once in a while

What to blog about

Find other blogs to follow and make commentsAllTopGoogle blog searchGoogle Real TimeGoogle Alerts

What to blog about

1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title

1)

2) 3)

4)

5)

2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1)

2)

3)

4) 5)

3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title

1) 2)

3)

4)

5)4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title

1)

2)

3) 4)

5)

Step 1: use the keyword list you researched for your businessStep 2: Identify five (5) relevant long-tail keywords with a difficulty ranking of <50.Step 43 Add those five (5) long-tail keywords under the "Keyword" column below (in this worksheet document).

Using Long-tail Keywords: Blogging Worksheet

Break Time

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

1. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

2. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

3. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

4. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

How to blog

Complete your blogging worksheet

How to blog

Write a blog article

How to blog

Add an image

How to blog

Create keyword-rich anchor text links

“Today’s small businesses use inbound marketing methods instead of outbound methods of yesteryear.”

How to blog

Add a Call to Action

How to blog

Create key takeaways for each article

How to blog

Create whitespace

How to blog

Bold important and compelling text

How to blog

Write a strong meta description

Hawaii's Official Tourism Site -- Travel Info for Your Hawaii VacationThe People of Hawaii would like to share their Islands with you. The fresh, floral air energizes you. The warm, tranquil waters refresh you.

How to blog

Tag the article

How to blog

At least once per week

Post only once per day

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

When to blog - Fact

Bloggers are “morning people”

When to blog

When to blog

When to blog

When to blog

When to blog

The Bottom Line:Blog Early & Often

Pick a Publishing Schedule

Create

When you should blogKeyword phrase Blog Title M T W T F S S Date Published Author

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

Where to market your blog

35 ways to market your blog

Promote in Social Media

Contact Me With Any Questions