improving holiday retail marketing

Michael Ballard

Customer Marketing Manager

Tips For The Holidays

Holiday Navigation

Highlight the “Gifts” Section

“Shop For/By” Navigation

- For Him/Her, Mom/Dad

- Gifts Under $20, Under $50

- Top Rated Products

- Our Picks

Important Information

Shipping Deadlines

Last Day for• STANDARD SHIPPING• PRIORITY SHIPPING• OVERNIGHT SHIPPING

The Footer Store Hours Gift Certificates Customer Service

Countdown Promotions

Daily Deals

Progressive Deals &

Discounts

Flash Sales

Social

Clear the Call-to-Action Confusion

Get the “Like” Speak the Language

Don’t Force The Conversion…Encourage It

Social Integration in Bronto

Mobile

QR Codes In-Store Social & Email Anything Printed

QR Integration in Bronto

SMS in Bronto

SMS Workflows in Bronto

Segmentation

Most Active Least Active Repeat Purchases

Bronto Success Story

SegmentationCreated segment for remailing

50% Increase In Revenue Each Mailing

Segmentation in Bronto

In the Bronto AppContacts Segments

Just Say Thanks

Resist the urge to promote…

just once

Key Takeaways

It’s Not Too Late

Simple Can Lead to Big

Pay Offs

Segmentation is Key

Adaptability is Key

Thank You for Attending!

am@bronto.commichael.ballard@bronto.com

Account Management

Bronto.com – 12 Tips for Holiday SuccessStrategy as a ServiceContact Your Account Manager

Learn more Holiday Tips

Link to WhitepaperWebinar Recording

Follow Up Email