ims indonesia profile

WELCOME TO

was founded in 2004.

As a leading integrated marketing services company, IMS provides a full range of

modern and general trade marketing solutions, creative design, printing

and production, packaging and labelling, LED billboard out of home,

video production and digital media services.

OFFICE LOCATION..ASIA REPRESENTATIVES

IMS INDONESIA

IMS INDIA

Riau Islands

MEDAN

Riau

WestSumatra Jambi

Bengkulu

SouthSumatra

Bangka-Belitung

Lampung

WestKalimantan

Banten

Jakarta

WestJava

Yogyakarta

CentralJava East

Java Bali

CentralKalimantan

EastKalimantan

SouthKalimantan

West NusaTenggara

East NusaTenggara

SouthSulawesi

SoutheastSulawesi

WestSulawesi

CentralSulawesi

NorthSulawesiGorontalo

Maluku

NorthMaluku

WestPapua

Papua

INDONESIA COVERAGE

WHAT WE DO

INTEGRATED MARKETING & PRODUCTION

INSTORE MEDIA VISIBILITY & MALL

MEDIA ADVERTISING

GENERAL & MODERN TRADE

SURVEY & ACTIVATION,

MERCHANDISING

EVENT MARKETING

CREATIVE ARTWORK DESIGN,

PRINTING, PRODUCTION AND FABRICATION OF

DISPLAYS & BRAND MATERIALS

PACKAGING AND LABELING

LED BILLBOARD VIDEOTRON

MEDIA & VIDEO PRODUCTION

I

II

III

IV

V

VI

CLIENT LIST

IMS’ CLIENT LIST : Coca Cola - (Coke, Fanta, Powerade, Sprite, Zero) P&G - (Pantene, Pampers, Olay, H&S, Oral B, Herbal Essence,Downy) Pepsico – (Pepsi, Max, Tropicana Twister, 100%, Lipton, Mirinda, Tawan, Lays Classic, Selection, Base ) Colgate-Palmolive -(Colgate Red, Herbal Salt, Max Fresh, Toothbrush Navigator, 360, Whitening, Plax) , Kimberly Clark – (Scott Bath, Towels, KleenexFacial, Huggies, Kotex) Unilever - (Bru, Close Up, Pepsodent Toothpaste, Toothbrush & Mouthwash, Lux, Sunlight, Omo, Axe,Comfort Pink, Blue, Rich, Ultra, Breeze Excel, Breeze Liquid, Vaseline, Ponds, Clinic Clear, Dove, Sunsilk, Superpell, Buavita,Sariwangi, Blueband, Knorr Powder, Cube, Bestfoods Salad Dressing, Jam, Wall’s, Bango, Taro, Lifebuoy Liquid, Bar & Sanitizer, CitraBar, Liquid & HBL, Rinso Liquid & Rinso Powder, Molto, Viso, Surf, Domestos Nomos, Rexona, Royco, Zwitsal,Tresemme, Wipol, SariMurni, Lipton tea, CIF, Magnum) Thai Asia Pacific / Multi Bintang – (Heineken, Cheers, Bintang, Green Sands). Mead Johnson -(Alacta Powder, Alacta UHT, Enfagrow, Sustagen), Nestle - (Nescafe Red cup, 3 in 1, Coffeemate, Nesvita Cereal Bar + CerealBeverage, Nesfit, Kokokrunch, Bear Brand STM, Bear Brand Gold UHT, Supreme Ice-cream, Drinking Yoghurt, Milo, Cerelac, DancowAdult Milk, GUM Datita-Batita, Fox, Cerelac, Actigo), A.B Food & Beverage (Ovaltine UHT) SC Johnson (Mr. Muscle, Raid, BaygonMat, Aerosol, Autan ) , Ajinomoto – (Yum Yum) DSG Intl. – (Baby Love) Oishi Group – (Oishi Green Tea, Seiki) Greenspot – (VitamilkChamp) British Dispensary – (Prickly Heat) Riche Monde – (Johnny Walker Red, Benmore) Siam regal – (Darlie Tea Care) Sermsuk –(Crystal) Bacardi– (Bacardi Breezer) Beiersdorf – (Nivea) Dumex – (HiQ) Effem – (Pedigree Meal, Snack) L’Oreal – (Garnier, Nutrisse,Elseve, For Men, Revitalift, Maybelline) Dutch Mill – (DNA, Valencia, Drinking Yoghurt) Johnson & Johnson – (Clean & Clear FacialFoam, Clear & Clear Facial Moisturizer, Listerine, Mylanta, Baby, Visine, Carefree, Shower to shower, Neutrogena, Johnson Baby)Foremost – (Calcimex Beautiva, UHT, Hi 5) Siam Kirin – (Namacha) Smooth E – (Smooth E Foam Srcub) Thai Ha – (Kaset Noodle Cup,Jok Cup) Ars Hongthong rice Kao – (Biore facial foam, Biore Body Wash, Laurier, Asience, Lactacyd) Fonterra – (Anleyne, Anmum)Malee – (Fruit Juice)– Epson Ink, Beiersdorf – (Nivea body lotion, For Men, Deodorant), Garnier body lotion, F&N Dairy – (BearBrand UHT, Bear brand gold, MILO, Cameron coffee) Unicharm – (Mamy Poco, Sofy) PZ Cussons – ( Imperial Leather, Carex, Firstyears) Uni-President - (Unif Fruit Juice) Sara Lee – (Ambi Pur, Kiwi Kleen, Moccona Select, Trio) ABC President (Nu Green Tea) ,Ultrajaya (UHT Milk, RTD Tea) Glaxo Smith Kline (Sensodyne) Kraft Foods (Biskuat Cookies, Biskuat Bolu) Ades Water (Ades),Indofood Fritolay (Chitato), Indofood Sukses Makmur (Promina, Indomie, Supermie, Pop mie), Salim Ivomas Pratama (Bimoli,Palmia), Orang Tua Group (Vitacharm, Y C1000, Formula) Heinz ABC (Green Bean, ABC Juice, Sardines, ABC Syrup, Soy Souce, PalmSugar, Mr. Jussie, Chilli Sauce, Ketchup) Fonterra (Anmum, Anlene, Anmum Essential, Boneto) Amerta Indah Otsuka (Soyjoy, PocariSweat) Sara Lee (Zwitsal Baby and Kids, Ambipur Car and Home) Danone (Bebelac, Nutrilon, Nutrima, SGM, Lactamil, Milkuat Yogurt& Smoothee) Sinar Sosro (Country Choice, Happy Jus, Tebs Tea, Fruit Tea) Softex – (Sweety) Cussons (Cussons First Years) TirtaInvestama (Aqua, Mizone) Kalbenutritional (Zee, Nutrive-Benecol) Sanghiang Perkasa – (Chill Kids, Prenagen, Entrasol, Firbar)Sterling Products (Scott’s, Panadol, Visto, Sensodyne) Merck (Neurobion, Sangobion) Berri Indosari (Berri Juice) Frisian Flag (Energo,GUM, UHT, SCM) Mustika Ratu (Puteri Cologne, Bask, Body Butter, Herbal Drink &Tea) Bayer (Redoxon) Abott (Pediasure), Kraft(Oreos), Ajinomoto (Saori, Sajiku, Masako, Mayumi) Multi Bintang Niaga (Guiness, Greensands, heineken) Arnotts – (TimTam, GoodTimes) Mayora – (BengBeng, Roma Kelapa, Sari Gandum, Sari Gandum Coklat, Chees Kress, Kopiko Cofee, Slai’Olai, Coffe Joy, MieGelas, Ayam Merak, Better, Kiss, Roma Malkist, QGuava) Reckitt Benckiser – (Veet, Veja) Unza – (Vitalis) NICI – (Chilli Sauce)Torabika – (Capuccino) KinoCare – (Resik V) Guung Subur – (Kepala Jenggot) Samsung, Vitasoy(Soy Bean Milk Drink),Mengniu(Yogurt), Synear(Dumplings), Maoduoli(confectionery), Zhigao(Stationery), Luhua(Oil), Fulingmen(Oil), Xuelan(Yogurt),Mead Johnson(GUM), Phillip(Hair Dryer), Yili(Ice creme) Ferrero, Alexandrion (Grants). Dabur ( Real Activ, Real Active DrinkingYogurt, Odonil),

Cadbury (Silk, Oreo, Bornville), Zydus (Sugarfree Natura, Active Life), Amul (Amul Pro, Amul Icream)

MEDIA AGENCIES: Mindshare, Kinetic, GroupM, WPP, Puclicis, Starcom, Initiative Media, Zenithoptimedia Agency, CaratMedia Agency, Dentsu media palette , Mediacom.

..OVER 1000+ BRANDS & AGENCIES

I. INSTORE MEDIA.. VISIBILITY OPTIONS

1

TG ARCH

2

TG / PODIUM DRESS UP

3

SURROUND

4

AISLE HEADBOARD

5

PROMOTION / AISLE DRESS

UP

1

3

2

4

5

1

I. INSTORE MEDIA.. VISIBILITY OPTIONS

1

SHELF DRESS UP

2

JHOOK/ DISPENSERS

3

TG, FLOOR & PODIUM DISPLAYS

4

PILLARS / BANNER

5

CHILLER DRESS UP

1 2

3 4

5

I. INSTORE MEDIA.. LED & FLOOR STICKER

1Partition , Banner, Pilar

Surround, Product Highlight , TV Dispenser / Product highlight

2

3D Floor Sticker & Surround Sticker2

3 4

I. MALL MEDIA ADVERTISING

1 . ENTRACE PILLAR + SWING DOOR

2. ENTRACE GATE / FRAME AT TRAVELATOR

5 . VIDEO WALL

6. TRAVELLATOR / ENTRACE GATE DRESS UP

3. LED SIGN BOARD

4. TROLLEY

1 2

3 4

5 6

I. MALL MEDIA ADVERTISING

II. GENERAL TRADE ACTIVATION

BELOW THE LINE.. STRATEGY & IMPLEMENTATION

1.

Brand Strategy – Target Market

2.

Situation analysis instore / GT presence

3.

Objectives & Goals –

locations, stores, best

type of visibility

4.

Strategy –Leverage, dominate

visibility – gain share, efficient use of budget

5.

Action Plan –timeline to

show what will happen exactly

when & why

6.

Control Measurement – survey ,

evaluation, impact, result

TURNKEY SOLUTIONS, CREATIVE, PRODUCTION, EXECUTION, EVALUATION

III. EVENT MARKETING.. DEMO, SAMPLING, PROMOTION

IV. DISPLAY DESIGN, CREATIVE MARKETING MATERIAL

IV. ARTWORK CREATION FOR ALL GT & MT OPTIONS

IV. ARTWORK CREATION FOR ALL GT & MT DISPLAYS and ACTIVITIES

V. PACKAGING & LABELING.. STRUCTURAL & FLEXIBLE PACKAGING

CARD READER HANGER & HEADER CARDBELLY BAND & WRAPPER

FOLDING CARTOON & CORRUGATED BOX BACKER CARD FLEXIBLE PACKAGING

V. PRINTING

HANGTAG & SPECIALITY GRAPHIC

Graphic tag

Size strip

Sock bend

Bend roll

Various Sticker

PRINTED FABRIC LABELS

Main Label

Care Label

Size label

ID Label

HANGTAG & SPECIALITY GRAPHIC HEAT TRANSFER

VI.LED VIDEOTRON.. GUNA BAN STORE opposite Senayan City, Jl. Asia Afrika - Jakarta

SpecificationSize : 4m x 6mType : LED Display HorizontalResolutions : Pixel Pitch 10

Demographicoffices area, hotels, universities and shopping centers

Duration 30 seconds/spot (540 spots/day)

Air Time06.00 - 24.00 (18 hours)

Sharing Between 4 Clients

VI. LED VIDEOTRON.. SARINAH, Jl. MH Thamrin- Jakarta

TOP ICONIC LOCATION WITH BEST POSITION & MULTIPLE VIEWS

LARGEST AND HIGHEST SPEC. LED ON THAMRIN

SpecificationSize : 10m x 20mType : LED Display Horizontal

CURVEResolutions : Pixel Pitch 20

Demographicoffices area, hotels and shopping centers

Duration 30 seconds/spot (540 spots/day)

Air Time06.00 - 24.00 (18 hours)

Sharing Between 4 Clients

VI. LED VIDEOTRON.. HARMONI - MAJOR JUNCTION, Jl. Majapahit- Jakarta

SpecificationSize : 10m x 12mType : LED Display HorizontalResolutions : Pixel Pitch 10

Demographicoffices area, hotels and shopping centers

Duration 30 seconds/spot (540 spots/day)

Air Time06.00 - 24.00 (18 hours)

Sharing Between 4 Clients

Proximity Marketing Integration - LED Location analysis

(4 Networks)• Traffic subs• 30% smartphone , 70% feature phone• 24 – 40 y.o• Arpu 50 – 150K

LBA Locations

Traffic

Weekdays Average Weekend Average

Guna Ban 6100 7050 7040 7045 7040 6855 4400 3450 3925

Sarinah 5050 6150 5900 5960 6400 5892 4350 3400 3875

Harmoni 81000 82000 85000 85100 81000 82800 67200 52000 59600

.. MEDIA CAMPAIGN OPTIMIZATION

LED&DIGITAL MEDIA BENEFITS SUMMARY

1

• Largest and highest spec LED with multiple views in top central Jakarta locations with most traffic.

• Size and Readability - Key determining factor for LED OOH IMPACT

2

• Best catalyst for effective advertising based on theory -

• Reach – ( Highest traffic count)

• Frequency – ( 2-4x a day by all traffic in central Jakarta to and from work

• Exposure – ( 2mins+ traffic lights, congested area, major junctions, routes, multiple views)

I M P A C T

Jl. Bangka II No. 16C, Pela Mampang, Jakarta 12720

Phone. +62 21 719 9465; 719 9466 , Fax. +62 21 7179 2001

www.impactmediasolutions.com

info@impactmediasolutions.com