in this skin media kit
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Media Kit
Cancer is color blind.
About the…
Campaign
515 Lincoln Street Savannah,GA 31401
(912) 493-7483
www.inthisskincampaign.weebly.com
CAMPAIGN
The In This Skin campaign here is to increase awareness of the effects of continuous sun exposure, without proper precautionary measures being taken, can have on African Americans.
Using sunscreen daily as a simple precautionary measure and being aware of the danger can help to protect the skin against harmful repercussions. Melanoma and malignant melanoma are the two most prominent types of skin cancers.
African American melanoma patients have a greater tendency than Caucasians to present with advanced disease at time of diagnosis and the In This Skin campaign is committed to putting a focus on the reality of skin cancer in people of color.
See the
solution.
See the risk.
See the solution.
When detected, the overall melanoma
survival rate for African Americans is only
77 percent, versus 91 percent for
Caucasians.
Steps of Prevention
•Seek the shade, especially between 10 AM and 4 PM.
•Cover up with clothing, including a broad-brimmed hat and UV-blocking sunglasses.
•Use a broad spectrum (UVA/UVB)
sunscreen with an SPF of 15 or higher every day. For extended outdoor activity, use a
water-resistant, broad spectrum (UVA/UVB) sunscreen with an SPF of 30 or higher.
•Apply 1 ounce (2 tablespoons) of sunscreen to your entire body 30 minutes before going
outside. Reapply every two hours or immediately after swimming or excessive
sweating.
•Keep newborns out of the sun. Sunscreens should be used on babies over the age of six
months.
•Examine your skin head-to-toe every month.
•See your physician every year for a professional skin exam
A cancer YOU can stop!
How does it affect people of color?
Melanomas in African Americans, Asians, Filipinos, Indonesians, and native Hawaiians most often occur on non-exposed skin with less pigment, with up to 60-75 percent of tumors arising on the palms, soles, mucous membranes and nail regions
Squamous cell carcinomas in African Americans tend to be more aggressive and are associated with a 20-40 percent risk of metastasis/ spreading.
What is Melanoma?
Melanoma is the most dangerous form of skin cancer. These cancerous growths develop when DNA damage to skin cells, most often caused by ultraviolet radiation from, triggers mutations that lead the skin cells to multiply rapidly and form malignant tumors.
Tumors originate in the pigment-producing melanocytes (melanin) in the basal layer of the epidermis. Melanomas often resemble moles.
IN THIS SKIN CAMPAIGN | 515 Lincoln Street | Savannah GA 31401 | (912) 493-7483
Media Contact: Patrice Rogers
(404) 644-7159
Email: inthisskin@gmail.com
Melanoma Fact Sheet
· The Skin Cancer Foundation reports, in African Americans, Asians, Filipinos, Indonesians,
and native Hawaiians, melanomas occur mainly on body sites that are not pigmented, such as
the palms of the hands, the soles of the feet, and the skin beneath the nails.
· The skin cancer melanoma is a malignancy of pigment-producing cells mainly located in the
skin. In rare cases it can also be found in the eyes, ears, intestine, respiratory passage and the
brain as well.
·While melanoma accounts for only 4 percent of all skin cancers, it does cause the greatest
number of skin cancer–related deaths worldwide.
· Melanoma has increased in the past several decades: increasing more rapidly than that of
any other cancer. It has doubled over the last 25 years in the United States, rising an average of
6% annually during the 1970s and 2.4% annually in the last decade.
·Overall, melanoma of the skin cancer survival rate for African Americans is 77%, versus 87%
for Caucasians.
IN THIS SKIN CAMPAIGN | 515 Lincoln Street | Savannah GA 31401 | (912) 493-7483
MEDIA ADVISORY
FOR IMMEDIATE RELEASE:
February 21, 2012
Contacts: Patrice Rogers
(404) 644-7159
Email: inthisskin@gmail.com
Cancer is Color Blind
In This Skin Campaign challenges Savannah State University students to get screened for skin
cancer
Who: In This Skin Campaign and Dr. Angela Rowden, MD of The Georgia Skin Cancer
Clinic
What: Informational Skin Cancer Seminar
When: February 21, 2012 from 12pm-3pm
Where: Savannah State University King Frazier Ballroom
Why: The In This Skin Campaign will inform students and community of the dangers of
Melanoma in African Americans, while teaching precautionary cost effective options that
can be taken.
About In This Skin Campaign
The In This Skin campaign is to increase awareness of the effects of continuous sun exposure,
without proper precautionary measures being taken, can have on African Americans. Informing
students of using sunscreen daily as a simple precautionary measure can be taken to help
protect the skin against harmful repercussions. Melanoma and malignant melanoma are the two
most prominent types of skin cancers.
About Dr. Angela Rowden, MD
Dr. Angela Rowden specializes in ophthalmology and plastic reconstructive surgery at the
Georgia Skin Cancer Clinic. Dr. Rowden has 15 years’ experience as an MD, after receiving her
education at University of Kansas.
###
IN THIS SKIN CAMPAIGN | 515 Lincoln Street | Savannah GA 31401 | (912) 493-7483
NEWS RELEASE
FOR IMMEDIATE RELEASE:
March 21, 2012 Contacts: Patrice Rogers (404) 644-7159 Email: inthisskin@gmail.com
SSU Student Shines Light in the Dark of Skin Cancer
Senior project for Savannah State University senior, Patrice Rogers, tackles an issue that
seems to fly under the radar of illness concerns, according to her research. Melanoma and
malignant melanoma mortality rates in African Americans is increasing.
The In This Skin campaign: Cancer is Color Blind, is focused on informing the students of
Savannah State University of the presence of skin cancer in the African American community
and ways they can take action to protect them self.
“I love my skin and I try my best to take care of it”, said Ms.Rogers. “In This Skin, is to teach
fellow students how important it is to protect their skin, if not for health reason, it helps you to
stay looking younger too!”
After giving a speech on using sunscreen in another course, it served as the perfect inspiration
for her senior project.
About In This Skin Campaign
The In This Skin campaign is to increase awareness of the effects of continuous sun exposure,
without proper precautionary measures being taken, can have on African Americans. Informing
students of using sunscreen daily as a simple precautionary measure can be taken to help
protect the skin against harmful repercussions. Melanoma and malignant melanoma are the two
most prominent types of skin cancers.
###
These products and many more can be found
at your local grocer pharmacy!
Gold Bond Ultimate Protection Skin Therapy
Lotion SPF 15 $8.47
Neutrogena Dry-Touch SPF 100 Ultra Sheer
Sunblock $10.97
Banana Boat Sport Performance Active Dry
Protect Sunscreen SPF 30 $6.47
Equate Ultra Protection SPF 30 Sunscreen
Lotion $7.50
ALOEFRESH Body Lotion SPF 15 $
UP&UP 2-pk Continuous Spray SPF-30
Sunscreen $9.44
Cancer is color blind. See the
risk. See the solution
These products and many more can be
found at your local grocer pharmacy!
Gold Bond Ultimate Protection Skin
Therapy Lotion SPF 15 $8.47
Neutrogena Dry-Touch SPF 100 Ultra Sheer
Sunblock $10.97
Banana Boat Sport Performance Active Dry
Protect Sunscreen SPF 30 $6.47
Equate Ultra Protection SPF 30 Sunscreen
Lotion $7.50
ALOEFRESH Body Lotion SPF 15 $
UP&UP 2-pk Continuous Spray SPF-30
Sunscreen $9.44
Cancer is color blind. See
the risk. See the solution
How to Do a Skin Cancer
Self-Exam
A skin cancer self-exam should be performed about
once a month. Either before or after a shower is
probably a good time. You will need a full-length
mirror and a hand mirror. A comb may help in
examining your scalp.
Here are the five easy steps:
1.Take off your clothes and stand facing the full-
length mirror. Check your chest, shoulders, and
arms, as well as under each arm, and look down
the fronts of your thighs and calves.
2.Bend your elbows and examine your forearms, and
the backs and palms of your hands.
3.Grab the hand mirror and check the backs of your
legs and the bottom of your feet. Also, be sure to
check between the toes.
4.Still using the hand mirror, check the back of your
neck. Part your hair -- and if necessary, use a blow
dryer to move it -- and check not only your scalp, but
the area around and behind each ear.
5.Finally, use the hand mirror to examine your
buttocks and lower back.
Cancer is color blind. See the
risk. See the solution
Asymmetric: If you draw a
line through this mole, the two halves will not match.
Border: The borders of an early melanoma tend to be
uneven. The edges may be scalloped or notched.
Color: Having a variety of colors is another warning
signal. A number of different shades of brown,
tan or black could appear. A melanoma may also
become red, blue or some
other color.
Diameter: Melanomas usually are larger in
diameter than the size of
the eraser on your pencil (1/4 inch or 6 mm), but
they may sometimes be smaller when first detected.
Evolving: Any change — in size, shape, color, elevation, or another trait, or any new symptom such as bleeding, itching or crusting — points to danger.
**Examine the soles and palms of your feet and
fingernails**
www.inthisskincampaign.weebly.com
Cancer is color blind. See the risk. See the solution.
Media Contact
Patrice Rogers
912-493-7483
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