inbound marketing: basic methodology of inbound marketing

Inbound MarketingSaba Umar

Hubspot Inbound Marketing Certified

Inbound Marketing

Inbound Marketing is a process of attracting targeted

audience by providing them helpful content.

Traditional Old outbound Marketing method is outworn now

and marketers use Inbound Marketing method for doing

business online.

Outbound Marketing Vs. Inbound Marketing

Cold Calling

Cold Email

Interruptive ads

Marketing-center

Blogging

SEO

Customer Centric

CRM

Fundamentals of Inbound Marketing

1. Buyer Persona

To Be Successful with Inbound Marketing we need to

know about our buyers persona.

According to the Hubspot:

“A buyer persona is a semi-fictional representation of

your ideal customer based on market research and real

data about your existing customers.”

2. Buyer’s Journey:

The Buyers Journey is used to describe the stages of buyer

persona in the Buying Process.

“The active research process someone goes through

leading up to making a purchase”.

The Buyer’s Journey is divided into three Stages

Awareness Consideration Decision

The Persona is

experiencing an actual

Problem

The Persona is clear

about his/her problem.

And also have some

idea about the solution

Persona is now about to

decide the strategy and

possible solution.

Content Sharing

Sharing is Caring, Inbound is about sharing the content with the

world.

Specific content for the targeted customers help to attract qualified prospects

for the business and also insist them to come back for more.

Effective Content

By Publishing quality content in

the right place at the Right time,

your marketing becomes relevant

and helpful to customers.

That makes your marketing

Loveable.

Content Place

Time

Inbound Marketing Methodology

You can attract inbound traffic Simply; by aligning the right content you published with

customer’s interests that you can convert, close and delight.

The Inbound marketing methodology has four stages.

Conver

t

Close Deligh

t

Attra

ct

At every stage of Inbound Marketing we have some Clear

Points to follow

Attract

We just do not have to attract people but right people in

Inbound Marketing.

Some tools to attract the right users are

Blogging

SEO

Social Publishing

Blogging

Blogging create more

Pages in search engines

Create Blog article that interest your

audience

This means more

opportunities for you to

find!

SEO

Create Keywords targeted Content regularly

Identify the Keywords,

Optimize your website for those

Keywords

Build quality links for your

website

Social Publishing

Stay engaged in social media

conversations

Build your Following,

Share your Posts

Be good social citizen

and build strong

network

Convert

Once targeted traffic is derived to website, next step is to Convert those

visitors into leads by gathering their contact information.

Landing Page

Forms

Call to Action

Convert

Build a Landing Page that describe the offer

Place a Form to gather Contact information from Visitors.

Place call to Action(CTA) button smartly to encourage more Lead.

Close

You derived the traffic and convert the right lead now you have to

transfer those Lead into Customer

CRM

Close loop reporting

Email

Marketing automation

Close

Close Loop Reporting: Use Software to analysis close-loop marketing campaign.

Integrate a CRM software to improve the

sales Process

Marketing Automation: is used to perform these tasks cost-effectively and hands freely.

It gives more sales opportunities.

Delight

Inbound Marketing campaign continues to delight customers, which

persuade them to become their promoters.

Three Building Blocks of Customers Delight:

Innovation

Communication

Education

Thank You For your Time

Please feel free to share your views and also if you have any questions, please

do not hesitate to ask, we would be happy to assist.

You can also visit Gatelogix Blog for more information about Inbound

Marketing