increasing video views and engagement with captions

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Increasing Video Views and Engagement with

CaptionsA See3 Webinar: May 6th, 2014

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About Michael Hoffman

• Former senior nonprofit fundraiser and political consultant

• Founded See3 Communications to use digital strategy and tools to increase the impact of nonprofits and causes

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See3 Communications

Strategy

Capacity building

Video, web, engagement

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Roadmap for our session

• The scope of the video revolution

• How captioning can increase video views

• How the system works

• Is it within your reach? (Probably!)

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ONLINE VIDEO REVOLUTION

It has the broadest emotional bandwidth

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BUT…

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Google uses hundreds of data points to figure out what ranks in search.

For Google to care, the content has to be HUMAN READABLE.

Video isn’t “readable,” which means Google can only read titles and

description information, tags, comments and links. 

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AND…

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So, how does this all work?

24http://dotsub.com/

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 • Engaging non-financial ask

• Deepen relationship with supporters

Community Translation

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Video Search Optimization

• There isn’t one “right way” to utilize these caption files

• If you embed a YouTube video, you promote the SEO of that video on YouTube

• Transcripts can be added to your web page

• Interactive captions can be added to a white label or open-source video player

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How much does it cost?

$10-$20 per minute of video!

A 3 minute video can get English and Spanish

captions for $60.

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Questions?

michael@see3.comSee3.com

(773) 784-7333

@michael_hoffman