indian automobile industry in social media

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Indian Automobile IndustrySocial Media Case Study

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How are big brands using Social Media?

Source : engagementdb.com

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Lets look at 5 large automobile brands

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Facebook Fan Page

LinkedIn Profile Engagement in Facebook

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Toyota Mentions in Twitter

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Toyota versus Honda Twitter Engagement Comparison

It is clear from above that Toyota is using Twitter to engage whereas Honda is using for announcements. These kinds of strategies can have strong impact on brand awareness.

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Facebook Fan Page

Engagement in Facebook

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Ford’s strong presence in Social Media

Ford’s way of using multiple channel in the same networking site is a popular way of engaging with users with different demands. This is also the same strategy used by DELL.

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Engagement in Facebook

Engagement in Twitter

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Engagement in Facebook

Engagement in Twitter

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Indian Activity on Social Media

Still missing the key essence of social media which is engagement.

Still in its infancy state, there is more to explore for Indian Auto brands.

Indian Brands are still handling Social Media as an Advertising Agency.

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Twitter profile for Maruti Suzuki

Most Tweets are announcement and no engagement with Twitter

Network.

This shows loss in opportunity to engage.

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Facebook Profile of Maruti Suzuki Campaign

Engagement in Facebook being used only to share interesting and

funny videos, losing the opportunity to send

across the brand value.

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Lost opportunity in Twitter

People are talking about the brand continuously and expressing their

views.

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0 2 4 6 8 10 12 14 16 18 200.0

1.0

2.0

3.0

4.0

5.0

6.0

Automobile Industry

No of Channels

Inte

racti

vity

Leve

lSocial Engagement Graphs for Automobile in India

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Automobile Companies Channels Social Grades

Maruti Suzuki 19 4.8Volkswagen 6 4.4Bajaj Autos 4 4.0

Toyota 11 3.8Ford 5 3.7

Yamaha 7 3.5Chevrolet 3 3.3

Honda 4 2.9Mercedes-Benz 3 2.7

Mahindra Renault 6 2.5Fiat 4 2.4

BMW 4 2.2TVS 3 2.2

Nissan 3 1.9Royal Enfield 2 1.8

Hyundai 2 1.5Audi 3 1.5

Mitsubishi 2 1.0

Table for Automobile Social Media Reach in India

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Research Report from Simplify360 for Maruti

Source Mentions

Micro Blogs 4,830

News, Blogs and Videos 3,661

Date : September 26th 2010 to November 16th 2010

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Distribution of non-Twitter Mentions

68%

16%

6%

7%

3%

Datasource : simplify360

BlogGoogle NewsWordPressYahoo NewsYou Tube

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Approximate distribution of Twitter Mention - City wise in India

30%

16%16%

11%

11%

11%5%

Datasource : simplify360

MumbaiNew DelhiBangalorePuneChennaiHyderabadCochin

A Little about Us

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Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.

We are a Young and Enthusiastic team that understand social media and technology.

We are driven by experimentation and innovation.

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We believe in conversations rather than in presentation.

So, let us know how we can help you.Deep Sherchan deep@in-rev.com

Mobile : +91 9611122994 Site : http://simplify360.com