indian consumer are quality conscious

INDIAN CONSUMERS ARE QUALITY CONSCIOUS

• Indians are supposed to be brand loyal. Various studies show that Indians are royal to the brand which they are using from last few years. We can take example of Nokia, Nokia, Lifebuoy, and Colgate Lifebuoy, and Colgate etc. They are neither price conscious nor quality.

“THE NAME IT SELF SUGGESTS THE BRANDTHE BRAND”

When they go to shop to purchase the product say toothpaste, they would definitely ask for Colgate, because they know the quality. And if Colgate is not available in the shop, they would ask for another toothpaste without any name.

• Indian market is one the biggest market in the world and every company is looking at India.

• so thats why our morning starts with the • REEBOK

• and......

• ends with a SLEEPWELL!!!

• From Common Man to Richest Man....every one is believes in QUALITY with QUANTITY.

• And we think that Combo (QUALITY+ QUANTITY) is more suitable than single thing.

• INDIA is the largest selling country of MILK in the world....

• AMUL

• it is not just a taste of India but also the taste of WORLD..

White Revolution

• World says that we are lessless quality conscious and budget controls our life....

• USA POINTING OUT THAT, IN INDIA….“THE WINGS OF QUALITY FOLDED UP

BY BUDGET.....”

WE SUPPOSE THAT BUDGET IS AN IMPORTANT PARAMETER FOR INDIAN…. BUT IT DOESN’T MEAN THAT INDIANS ARE COMPROMISE WITH QUALITY OF PRODUCTS

I-phone is out of reach BUT

MicromaxMicromax stil connecting people

If someone is buying a product of poor quality, then it may be because of that individual’s lack of knowledge, or may be that person is obsessed by some particular brand or it may that his financial condition is weak.

When it comes to financial condition, even though the person is poor he will try to get best deal within his budget. So one can’t say that he is compromising with quality, because that is the best he can afford!

The best example of quality consciousness we get to see in our daily life is the scene in a vegetable market. There we can see people fetching and arguing with vendors for good quality in least possible price.

Also On flipcart…

We select best brand for any particular product i.e. in footwear nike ,reebok ,adidas….it shows how quality matters for us…

And end of the buying process we also look for discount offers it shows how we can deals with quality in limited budget

Being loyal…..

Loyalty and quality of being loyal are in our nature since from centuries that’s why the great monument name “TAJ-MAHAL” is in india……

There were non of single dark or black stone used in whole structure….

Loyalty continuous…..

• Indians are not less quality conscious now a days ….since 1947

• There were 900 Rolls Royces in india before 1997….& they are selling 16-20 cars per year..

TECHNOLOGY

• With 19% market share, Samsung rules supreme in india on the top of the table…

• Company’s like MICROSOFT and GOOGLE and HCL are hireing INDIANS….

SATYAMSATYAM SHIVAMSHIVAM SUNDARAMSUNDARAM

• SATYA NADELLA – MICROSOFT

• SHIV NADAR – HCL

• SUNDAR PICHAI – GOOGLE

• ANANT GUPTA – HCL

• GOOGLE find some thing in SUNDAR PICHAI that’s why they pulled him back from TWITTER by giving him 305 cr. rupees….

• Here the word SOMETHING suggests the QUALITY of master mind!!

After end of the entire After end of the entire discussion we can surely say discussion we can surely say

that India’s….. that India’s…..

INDIAINDIA...• is the world's second largest small car market• is one of only three countries that makes its own supercomputers• is the fourth largest economy in the world (measured in terms of

purchasing power parity)• is one of six countries that launches its own satellites• 100 of the Fortune 500 have R & D facilities in India• has the second largest group of software developers after the U.S.• lists 6,600 companies on the Bombay Stock Exchange; only the NYSE

has more• is the world's largest producer of milk, and second largest producer of

food, including fruits and vegetables• sends more students to the U.S. colleges than any other country in the

world. In 2007, over 84,000 Indian students enrolled in the U.S.A.• Indian pharmaceutical industry is the world's second largest after China

• But still we patch up our hand and say to the world…..

“NAMSTEY”

So we have everything……

CONTRIBUTE BY

• NEHAL MEHTA• MO-9537171444• MARWADI EDUCATION FOUNDATION