infozone pitch 25.nov.2012

FoundersEmiliyan Enev - CEO and project founder

* Project steering and resource management

Emil Stoyanov - CTO and co-founder

* Team leader and software development supervisor

Boyan Petkov - Creative and co-founder

• Design and user experience

Stoyan Angelov - Marketing and sales* Marketing and sales

What do we disrupt?

Capitalize on mobile as a disrupter

Disrupting:

• Traditional marketing

• Daily deals model

• Plastic and loyalty cards

Trends

• Real-time marketing

• Hyper local targeting

• Marketing will be piece of software

• Multichannel and multiscreen

Problem (businesses)

How to reach, interact and attract more clients nearby using the mobile channel?

Problem (end users)

How to find what’s new around me and see relevant promotions - everywhere in 5 seconds?

Solution

• Help businesses implement their mobile strategy and attract clients nearby

• Help end users find what is relevant, useful and beneficial around them – in 5 seconds

Features (end users):

Users are engaged with real rewards

Relevant location aware notifications

Features (businesses):

Payment for measurable result

Precise targeting in real time

Market & Competition

• 600 000 + smartphones in Bulgaria

• More than 3 mln. in Romania

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• Daily deals websites

• Four Square, Yelp, BGMaps, Yellow Pages, GetLokal

Traction & Metrics

• 6 000 + objects in the system

• 500+ app downloads weekly

• 500 – 1000 daily website visits

• Public beta Android app

• Private beta iOS app

Scalable!

• It is easily deployable platform

• Adaptable for various regions/industries

• Back office do all support / customization

Secret:Businesses engage users as individuals

Monetization

• Fee for distinctive featured profiles

• Tariff for publishing promotions

• Click to action services

• 10 000 businesses will use the paid options in one year

ProjectValidated!

Investment180 000 EUR

Considering the potential of the mobile marketing industry – 400% + return within 2-3 years

Exit – sale to strategic investor

How we will use the money?

• Marketing activities (55% from budget):

• Creating content (15%)

• New features development (15%)

• Technical support (7,5%)

• General & Administrative costs (7,5%)

Thank you!

enev@infozone.bg

stoyan@infozone.bg