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INLAND LIVING MAGAZINE VOLUME 3 ISSUE 3
contents 18 ENTREPRENEURS middot Rialto snowboard
21
company practices Humanity
TASTE middot Elegance and comfort food
24
are served at Cafe Montclair
WINE middot Expressive affordable
28 selections for spring
HEALTH As technology evolves
32
medical imaging gets more precise
RETIREMENT bull Moving doesnt mean
34
its time to say goodbye
CAREERS bull Make a successful leap into a new line of work
also Cant Miss and Arts amp Culture 8 Dining 38 Seen 45 Nonprofit calendar 48
On the cover Snowboarder Davis Poul at Mountain High in Wrightwood
PHOTO BY PRISCILLA IEZZI CHE STUDIOS MAKEUP BY CHRISTINA M GAUDY CMG COSMETICS
By CARLA SANDERS
AV]S PAU L ce rtain ly
knows how to land on hi s
feet And the multi-span
at hlete has done jus t that
in the past few yea rs as a standout
college soccer player and on snowy
terrain where he s leaving hi s mark
in the world of snowboarding
His laid-back conversational style
gives little hin t to the dri ve n young
man who has carved out a niche ror
himse li both on and o fr the playing
field He auribmes hi s success to
ti ming great parents and a willingness
to be open about the ru ture
] have so many different interests
he says from Mammoth Lakes wheres
hes on a trip to help create a
snowboarding video ] want to see
w here life takes me
In his 21 years its alread y taken
him from the sea to the snow and
hack Born in San Diego he moved to
La Verne as a child During his eight h
g rade yea r at EI Roble Intermedi ate
School in Claremont he joined I he
snowboa rd cl ub and bought a season
pass to Mountain High
My first year 1 had a lot of fun
I had a lot of friends who were good
a nd 1 wa nted to be as good as them
I lea rned a 10 l of tricks Pau l reca ll s
The second season I got into th e
video s ide of things [love filmin g
friends
Humanity snowboarder Davis Paul of Upland and UC Berkeley catches some air at Mountain High
PHOTO BY LAfONZO SNOWDOGG CARTER
----------- ~ - -~- ~---~---~--- -~----~- - ~ -----
I love extreme sports and at 21 Ive been able to work on the administrative side as well I get to work the cameras and help set them up
That filming led to offers from
companies for product placement
which in turn have aided Paul
financially Since my second year
of snowboarding I havent had to
pay for any of the gear he says
enthusiastically
When he was a junior at Damien
High School1n La Verne his parents
Doug and Donna Paul moved the
family to Upland By then hed also
become a stellar soccer player At
Damien Paul led the team to backshy
to-back Division 1 e lF titles as both
the goal and points leader In 2006
he was an NSCAAadidas boys youth
All-American and selected to the
prestigious adidas Elite Soccer
Program (ESP) He was one of 35
players chosen to play in the ESP
All-Star Game that year
After graduation in 2007 he
headed north to ue Berkeley on an
athletic scholarship In 2008 he
started 19 of 21 games for the
Golden Bears earning All-Pac 10
honorable mention honors That year
he also was a Pac 10 all-academic
honorable-mention selection Now a
junior he plays forward on the team
He expects to graduate after the
fall term this year and is majoring
in marketing advertiSing and
American culture a program he was
allowed to devise himself to suit his
particular interests which circle
right back to snowboard ing While
he enJoys riding hes becoming more
interested in the video production
side of things~
I love the marketing and
advertising areas he explains
Humanity rider Ryan Pluche 18 of Camarillo slides along a rail a t Mountain High
When hes not on the soccer field at Calor working on a video Damien High School grad Davis Paul likes to escape to the slopes
More (team) Humanity Ryan Pluche
It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April
(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)
Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont
When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL
Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443
PHOTO BY PRISCILLA IEZZI
I love extreme sports and at 21 Ive
been able to work on the ad ministrative
bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more
RSABGorg
150() North College Avenue bull Claremont CA 91711 middot 9096258767
side as well I get to work the cameras and
help set them up Im young and balanCing
all these aspects has been great
Since Division I soccer is super timeshy
consuming with all the travel Paul says
hes only able to hit the slopes about
14-15 days a year So the days I do go
have to be productive I have to progress
at a quicker rate
These days hes helped by Humanity
Boards of Rialto which sponsors him
Financially Paul receives free boards and often assistance with tickets for local
mountains He also helps the company
with his inSight into new boards
For Paul though there are other
bonuses There are a lot of intangible
benefits that are equa lly valuable to me
Right now its about making contacts
He also va lues Humanity the company
Humanity is a very family oriented team
he says Theyre more about helping the
community and being bigger than what
snoKboarding is
16 Iinlandlivingmagazinecom Ifebruary-march 2010
entrepreneurs I sport
I 11
III I I
I I
By AMY BENTLEY 1
II
~ I
middot UMANlTY SNOWBOARDS is more than
I juSt another business out to make a buck
Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts
nationwide who help promote the sport to
underprivileged kids do charity work and encourage
il
middot1 other boarders to support each other too
The owners celebrate the sport their business and
I
18 1 inlandlivingmagazinecom 1 february-march 2010
Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER
FINDING
Rialto snowboard company takes a different course
everything their colleagues called Humanitarians
do to help others and advance the snowboarding life
We wanted to implement our vision and our vision
was do what everybody ciaims to do or wants to do
said co-owner Ryan Monson of Rancho Cucamonga But
we wanted to do it not just say were doing it
Monson is a snowboard deSigner and engineer who
founded the company in 2008 with former Olympic
snowboarder Tommy Czeschin and snowboard artist
Greg Huntoon a childhood friend
I
Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive
The fact that the companys owners each
have other businesses and Jobs gives them
the freedom to be socially conscious with
Humanity Snowboards Monson says
Czeschin also owns a laundry facility
and a firewood business in the Mammoth
area where he lives while Huntoon of
Los Angeles also works full-time as the
social media director for Break Media
a Los Angeles-based Internet company
Monson owns a snowboard
manufacturing facility in Rialto where
Humanitys snowboards and boards
of other brands are made
Were doing what we want to do Its not
necessarily about the money said Monson
34 who has enjoyed snowboard ing since
he was a teen We want people to come
and be a pan of it with us Anyone is
welcome to call us were accessible were
real people Were about being part of
the community
Humanity Snowboards Web site
careers and provide them with a product
at cost so they do get it at a substantial
discount And they have the opportunity
through word of mouth to earn money
based on products that are sold based
on their influence Everything is tracked
Online orders are taken with a specific
code Monson explained
There are about 10 Humanitarians
on board so far and the company plans
to grow the program this spring
Humanitarians must be involved
with a charity or give back by doing a
humanitarian deed in their community
or by helping the snowboard ing
community Monson says
One volunteers a few times a month
to serve meals at a shelter while another
in New York Brian Deka Paupaw creates
small snowboarding experiences for
inner-city kids at local parks after it snows
to teach them the sport
Paupaw a Brooklyn resident who hooked
up with Humanity Snowboards inJuly
also started a nonprofit organization The
Hoods to vVoods Foundation to introduce
inner-city kids to snowboarding
Snowboarder Geoff lsringhausen of
Riverside helps promote the sport by
making snowboarding videos that are
posted online
Another Humanitarian is longtime
snowboarder Gary Anderson 37 president
of Action Spons Ministries in Alexandria
Minn Anderson hits the slopes a couple
of times a week near his home with his
Humanity board and sings its praises
Theyve got the guys who really know
what a board is supposed to ride like Im
in love with it said Anderson who also
coaches for snowboarding clubs and camps
in his area
Anderson found Humanity through
Tommy Czeschin a friend-of-a-friend
and t~ey met last year in Mammoth when
Anderson vis ited California
One thing led to another he said
Action Spons Ministries is a Christian
nonprofit in Minnesota that works to
wwwhumanitysnowcom states that
philosophy in a much edgier way to appeal
to hip young snowboarders Its a
platform a community an evolution
Were looking for people who care about
riding the best boards not the most
expensive Riders who spend as many days
riding as possible Kids who doodle slopes
on their binders and wrangle with new tricks in their head instead of counting
stupid sheep
Whats unique about this business shy
which gets kudos from supporters and
customers for manufacturing its boards in
Rialto instead of China - is the companys
Humanitarian program
The owners have created a network
of snowboarding friends who help others
and promote snowboarding Humanity
Snowboards offers them discounted
snowboards and support
We provide the Humanitarians with
a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards
february-march 20 to I inlandlivingmagazinecom I 19
1 ~and independence can be yours with a new
I 1
WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom
bull Hydrotherapy Air Spa
Replaces existing tub or install elsewhere il (
Replacement Windows
ti II
Lowest Price in Southern California
bullbullImiddot~ ~
AFRAID OF TA
IE] iii FINANCI NG AVAILABLE OAC
Comfort safety
1-2 day installation
Front Entry Systems
f
J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE
1Showroom in the Inland Empire Lie 459970
Contractors Welcome
402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010
I 1
11
provide faith-based opportunities for disadvantaged youths to get them
involved in action sports by helping with scholarships money to buy
equipment and coaching
Anderson plans to order some discounted snowboards from Humanity
for Action Spons Ministries and he appreciates the charitable efforts
of the owners
Its a nice company Theyre doing things a little different from the big
industry Helping the guys that help in the community is a new concept
said Anderson who noted that snowboarding is popular in Minnesota
which has some 20 ski resorts
As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a
lending program for low-income entrepreneurs around the globe We
lend money to entrepreneurs It may be a farmer in Africa or Europe who
wants to expand their crop for the year and doesnt have the capital to buy
more seeds Monson said
Monson Czeschin and Huntoon often use social networking sites
such as Facebook and Twitter to reach out to snowboarders and their
friends and they frequently post photos and videos of their snowboarding
pals on the Web
On Dec 23 Monson posted a lighthearted video on the Humanity
Web site and Facebook called Santa Shredd ing His Humanity of
Isringhausen snowboarding in a Santa costume with a couple of young
skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed
jl I I II
Product profile
Humanity Snowboards has six models for sale ranging in price from $349 to $399
The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills
Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that
Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees
Monsons was the first snowboard factory to use bamboo as a sidewall material
We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly
KING KBATH
By CARLA SANDERS
AV]S PAU L ce rtain ly
knows how to land on hi s
feet And the multi-span
at hlete has done jus t that
in the past few yea rs as a standout
college soccer player and on snowy
terrain where he s leaving hi s mark
in the world of snowboarding
His laid-back conversational style
gives little hin t to the dri ve n young
man who has carved out a niche ror
himse li both on and o fr the playing
field He auribmes hi s success to
ti ming great parents and a willingness
to be open about the ru ture
] have so many different interests
he says from Mammoth Lakes wheres
hes on a trip to help create a
snowboarding video ] want to see
w here life takes me
In his 21 years its alread y taken
him from the sea to the snow and
hack Born in San Diego he moved to
La Verne as a child During his eight h
g rade yea r at EI Roble Intermedi ate
School in Claremont he joined I he
snowboa rd cl ub and bought a season
pass to Mountain High
My first year 1 had a lot of fun
I had a lot of friends who were good
a nd 1 wa nted to be as good as them
I lea rned a 10 l of tricks Pau l reca ll s
The second season I got into th e
video s ide of things [love filmin g
friends
Humanity snowboarder Davis Paul of Upland and UC Berkeley catches some air at Mountain High
PHOTO BY LAfONZO SNOWDOGG CARTER
----------- ~ - -~- ~---~---~--- -~----~- - ~ -----
I love extreme sports and at 21 Ive been able to work on the administrative side as well I get to work the cameras and help set them up
That filming led to offers from
companies for product placement
which in turn have aided Paul
financially Since my second year
of snowboarding I havent had to
pay for any of the gear he says
enthusiastically
When he was a junior at Damien
High School1n La Verne his parents
Doug and Donna Paul moved the
family to Upland By then hed also
become a stellar soccer player At
Damien Paul led the team to backshy
to-back Division 1 e lF titles as both
the goal and points leader In 2006
he was an NSCAAadidas boys youth
All-American and selected to the
prestigious adidas Elite Soccer
Program (ESP) He was one of 35
players chosen to play in the ESP
All-Star Game that year
After graduation in 2007 he
headed north to ue Berkeley on an
athletic scholarship In 2008 he
started 19 of 21 games for the
Golden Bears earning All-Pac 10
honorable mention honors That year
he also was a Pac 10 all-academic
honorable-mention selection Now a
junior he plays forward on the team
He expects to graduate after the
fall term this year and is majoring
in marketing advertiSing and
American culture a program he was
allowed to devise himself to suit his
particular interests which circle
right back to snowboard ing While
he enJoys riding hes becoming more
interested in the video production
side of things~
I love the marketing and
advertising areas he explains
Humanity rider Ryan Pluche 18 of Camarillo slides along a rail a t Mountain High
When hes not on the soccer field at Calor working on a video Damien High School grad Davis Paul likes to escape to the slopes
More (team) Humanity Ryan Pluche
It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April
(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)
Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont
When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL
Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443
PHOTO BY PRISCILLA IEZZI
I love extreme sports and at 21 Ive
been able to work on the ad ministrative
bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more
RSABGorg
150() North College Avenue bull Claremont CA 91711 middot 9096258767
side as well I get to work the cameras and
help set them up Im young and balanCing
all these aspects has been great
Since Division I soccer is super timeshy
consuming with all the travel Paul says
hes only able to hit the slopes about
14-15 days a year So the days I do go
have to be productive I have to progress
at a quicker rate
These days hes helped by Humanity
Boards of Rialto which sponsors him
Financially Paul receives free boards and often assistance with tickets for local
mountains He also helps the company
with his inSight into new boards
For Paul though there are other
bonuses There are a lot of intangible
benefits that are equa lly valuable to me
Right now its about making contacts
He also va lues Humanity the company
Humanity is a very family oriented team
he says Theyre more about helping the
community and being bigger than what
snoKboarding is
16 Iinlandlivingmagazinecom Ifebruary-march 2010
entrepreneurs I sport
I 11
III I I
I I
By AMY BENTLEY 1
II
~ I
middot UMANlTY SNOWBOARDS is more than
I juSt another business out to make a buck
Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts
nationwide who help promote the sport to
underprivileged kids do charity work and encourage
il
middot1 other boarders to support each other too
The owners celebrate the sport their business and
I
18 1 inlandlivingmagazinecom 1 february-march 2010
Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER
FINDING
Rialto snowboard company takes a different course
everything their colleagues called Humanitarians
do to help others and advance the snowboarding life
We wanted to implement our vision and our vision
was do what everybody ciaims to do or wants to do
said co-owner Ryan Monson of Rancho Cucamonga But
we wanted to do it not just say were doing it
Monson is a snowboard deSigner and engineer who
founded the company in 2008 with former Olympic
snowboarder Tommy Czeschin and snowboard artist
Greg Huntoon a childhood friend
I
Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive
The fact that the companys owners each
have other businesses and Jobs gives them
the freedom to be socially conscious with
Humanity Snowboards Monson says
Czeschin also owns a laundry facility
and a firewood business in the Mammoth
area where he lives while Huntoon of
Los Angeles also works full-time as the
social media director for Break Media
a Los Angeles-based Internet company
Monson owns a snowboard
manufacturing facility in Rialto where
Humanitys snowboards and boards
of other brands are made
Were doing what we want to do Its not
necessarily about the money said Monson
34 who has enjoyed snowboard ing since
he was a teen We want people to come
and be a pan of it with us Anyone is
welcome to call us were accessible were
real people Were about being part of
the community
Humanity Snowboards Web site
careers and provide them with a product
at cost so they do get it at a substantial
discount And they have the opportunity
through word of mouth to earn money
based on products that are sold based
on their influence Everything is tracked
Online orders are taken with a specific
code Monson explained
There are about 10 Humanitarians
on board so far and the company plans
to grow the program this spring
Humanitarians must be involved
with a charity or give back by doing a
humanitarian deed in their community
or by helping the snowboard ing
community Monson says
One volunteers a few times a month
to serve meals at a shelter while another
in New York Brian Deka Paupaw creates
small snowboarding experiences for
inner-city kids at local parks after it snows
to teach them the sport
Paupaw a Brooklyn resident who hooked
up with Humanity Snowboards inJuly
also started a nonprofit organization The
Hoods to vVoods Foundation to introduce
inner-city kids to snowboarding
Snowboarder Geoff lsringhausen of
Riverside helps promote the sport by
making snowboarding videos that are
posted online
Another Humanitarian is longtime
snowboarder Gary Anderson 37 president
of Action Spons Ministries in Alexandria
Minn Anderson hits the slopes a couple
of times a week near his home with his
Humanity board and sings its praises
Theyve got the guys who really know
what a board is supposed to ride like Im
in love with it said Anderson who also
coaches for snowboarding clubs and camps
in his area
Anderson found Humanity through
Tommy Czeschin a friend-of-a-friend
and t~ey met last year in Mammoth when
Anderson vis ited California
One thing led to another he said
Action Spons Ministries is a Christian
nonprofit in Minnesota that works to
wwwhumanitysnowcom states that
philosophy in a much edgier way to appeal
to hip young snowboarders Its a
platform a community an evolution
Were looking for people who care about
riding the best boards not the most
expensive Riders who spend as many days
riding as possible Kids who doodle slopes
on their binders and wrangle with new tricks in their head instead of counting
stupid sheep
Whats unique about this business shy
which gets kudos from supporters and
customers for manufacturing its boards in
Rialto instead of China - is the companys
Humanitarian program
The owners have created a network
of snowboarding friends who help others
and promote snowboarding Humanity
Snowboards offers them discounted
snowboards and support
We provide the Humanitarians with
a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards
february-march 20 to I inlandlivingmagazinecom I 19
1 ~and independence can be yours with a new
I 1
WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom
bull Hydrotherapy Air Spa
Replaces existing tub or install elsewhere il (
Replacement Windows
ti II
Lowest Price in Southern California
bullbullImiddot~ ~
AFRAID OF TA
IE] iii FINANCI NG AVAILABLE OAC
Comfort safety
1-2 day installation
Front Entry Systems
f
J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE
1Showroom in the Inland Empire Lie 459970
Contractors Welcome
402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010
I 1
11
provide faith-based opportunities for disadvantaged youths to get them
involved in action sports by helping with scholarships money to buy
equipment and coaching
Anderson plans to order some discounted snowboards from Humanity
for Action Spons Ministries and he appreciates the charitable efforts
of the owners
Its a nice company Theyre doing things a little different from the big
industry Helping the guys that help in the community is a new concept
said Anderson who noted that snowboarding is popular in Minnesota
which has some 20 ski resorts
As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a
lending program for low-income entrepreneurs around the globe We
lend money to entrepreneurs It may be a farmer in Africa or Europe who
wants to expand their crop for the year and doesnt have the capital to buy
more seeds Monson said
Monson Czeschin and Huntoon often use social networking sites
such as Facebook and Twitter to reach out to snowboarders and their
friends and they frequently post photos and videos of their snowboarding
pals on the Web
On Dec 23 Monson posted a lighthearted video on the Humanity
Web site and Facebook called Santa Shredd ing His Humanity of
Isringhausen snowboarding in a Santa costume with a couple of young
skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed
jl I I II
Product profile
Humanity Snowboards has six models for sale ranging in price from $349 to $399
The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills
Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that
Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees
Monsons was the first snowboard factory to use bamboo as a sidewall material
We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly
KING KBATH
----------- ~ - -~- ~---~---~--- -~----~- - ~ -----
I love extreme sports and at 21 Ive been able to work on the administrative side as well I get to work the cameras and help set them up
That filming led to offers from
companies for product placement
which in turn have aided Paul
financially Since my second year
of snowboarding I havent had to
pay for any of the gear he says
enthusiastically
When he was a junior at Damien
High School1n La Verne his parents
Doug and Donna Paul moved the
family to Upland By then hed also
become a stellar soccer player At
Damien Paul led the team to backshy
to-back Division 1 e lF titles as both
the goal and points leader In 2006
he was an NSCAAadidas boys youth
All-American and selected to the
prestigious adidas Elite Soccer
Program (ESP) He was one of 35
players chosen to play in the ESP
All-Star Game that year
After graduation in 2007 he
headed north to ue Berkeley on an
athletic scholarship In 2008 he
started 19 of 21 games for the
Golden Bears earning All-Pac 10
honorable mention honors That year
he also was a Pac 10 all-academic
honorable-mention selection Now a
junior he plays forward on the team
He expects to graduate after the
fall term this year and is majoring
in marketing advertiSing and
American culture a program he was
allowed to devise himself to suit his
particular interests which circle
right back to snowboard ing While
he enJoys riding hes becoming more
interested in the video production
side of things~
I love the marketing and
advertising areas he explains
Humanity rider Ryan Pluche 18 of Camarillo slides along a rail a t Mountain High
When hes not on the soccer field at Calor working on a video Damien High School grad Davis Paul likes to escape to the slopes
More (team) Humanity Ryan Pluche
It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April
(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)
Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont
When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL
Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443
PHOTO BY PRISCILLA IEZZI
I love extreme sports and at 21 Ive
been able to work on the ad ministrative
bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more
RSABGorg
150() North College Avenue bull Claremont CA 91711 middot 9096258767
side as well I get to work the cameras and
help set them up Im young and balanCing
all these aspects has been great
Since Division I soccer is super timeshy
consuming with all the travel Paul says
hes only able to hit the slopes about
14-15 days a year So the days I do go
have to be productive I have to progress
at a quicker rate
These days hes helped by Humanity
Boards of Rialto which sponsors him
Financially Paul receives free boards and often assistance with tickets for local
mountains He also helps the company
with his inSight into new boards
For Paul though there are other
bonuses There are a lot of intangible
benefits that are equa lly valuable to me
Right now its about making contacts
He also va lues Humanity the company
Humanity is a very family oriented team
he says Theyre more about helping the
community and being bigger than what
snoKboarding is
16 Iinlandlivingmagazinecom Ifebruary-march 2010
entrepreneurs I sport
I 11
III I I
I I
By AMY BENTLEY 1
II
~ I
middot UMANlTY SNOWBOARDS is more than
I juSt another business out to make a buck
Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts
nationwide who help promote the sport to
underprivileged kids do charity work and encourage
il
middot1 other boarders to support each other too
The owners celebrate the sport their business and
I
18 1 inlandlivingmagazinecom 1 february-march 2010
Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER
FINDING
Rialto snowboard company takes a different course
everything their colleagues called Humanitarians
do to help others and advance the snowboarding life
We wanted to implement our vision and our vision
was do what everybody ciaims to do or wants to do
said co-owner Ryan Monson of Rancho Cucamonga But
we wanted to do it not just say were doing it
Monson is a snowboard deSigner and engineer who
founded the company in 2008 with former Olympic
snowboarder Tommy Czeschin and snowboard artist
Greg Huntoon a childhood friend
I
Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive
The fact that the companys owners each
have other businesses and Jobs gives them
the freedom to be socially conscious with
Humanity Snowboards Monson says
Czeschin also owns a laundry facility
and a firewood business in the Mammoth
area where he lives while Huntoon of
Los Angeles also works full-time as the
social media director for Break Media
a Los Angeles-based Internet company
Monson owns a snowboard
manufacturing facility in Rialto where
Humanitys snowboards and boards
of other brands are made
Were doing what we want to do Its not
necessarily about the money said Monson
34 who has enjoyed snowboard ing since
he was a teen We want people to come
and be a pan of it with us Anyone is
welcome to call us were accessible were
real people Were about being part of
the community
Humanity Snowboards Web site
careers and provide them with a product
at cost so they do get it at a substantial
discount And they have the opportunity
through word of mouth to earn money
based on products that are sold based
on their influence Everything is tracked
Online orders are taken with a specific
code Monson explained
There are about 10 Humanitarians
on board so far and the company plans
to grow the program this spring
Humanitarians must be involved
with a charity or give back by doing a
humanitarian deed in their community
or by helping the snowboard ing
community Monson says
One volunteers a few times a month
to serve meals at a shelter while another
in New York Brian Deka Paupaw creates
small snowboarding experiences for
inner-city kids at local parks after it snows
to teach them the sport
Paupaw a Brooklyn resident who hooked
up with Humanity Snowboards inJuly
also started a nonprofit organization The
Hoods to vVoods Foundation to introduce
inner-city kids to snowboarding
Snowboarder Geoff lsringhausen of
Riverside helps promote the sport by
making snowboarding videos that are
posted online
Another Humanitarian is longtime
snowboarder Gary Anderson 37 president
of Action Spons Ministries in Alexandria
Minn Anderson hits the slopes a couple
of times a week near his home with his
Humanity board and sings its praises
Theyve got the guys who really know
what a board is supposed to ride like Im
in love with it said Anderson who also
coaches for snowboarding clubs and camps
in his area
Anderson found Humanity through
Tommy Czeschin a friend-of-a-friend
and t~ey met last year in Mammoth when
Anderson vis ited California
One thing led to another he said
Action Spons Ministries is a Christian
nonprofit in Minnesota that works to
wwwhumanitysnowcom states that
philosophy in a much edgier way to appeal
to hip young snowboarders Its a
platform a community an evolution
Were looking for people who care about
riding the best boards not the most
expensive Riders who spend as many days
riding as possible Kids who doodle slopes
on their binders and wrangle with new tricks in their head instead of counting
stupid sheep
Whats unique about this business shy
which gets kudos from supporters and
customers for manufacturing its boards in
Rialto instead of China - is the companys
Humanitarian program
The owners have created a network
of snowboarding friends who help others
and promote snowboarding Humanity
Snowboards offers them discounted
snowboards and support
We provide the Humanitarians with
a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards
february-march 20 to I inlandlivingmagazinecom I 19
1 ~and independence can be yours with a new
I 1
WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom
bull Hydrotherapy Air Spa
Replaces existing tub or install elsewhere il (
Replacement Windows
ti II
Lowest Price in Southern California
bullbullImiddot~ ~
AFRAID OF TA
IE] iii FINANCI NG AVAILABLE OAC
Comfort safety
1-2 day installation
Front Entry Systems
f
J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE
1Showroom in the Inland Empire Lie 459970
Contractors Welcome
402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010
I 1
11
provide faith-based opportunities for disadvantaged youths to get them
involved in action sports by helping with scholarships money to buy
equipment and coaching
Anderson plans to order some discounted snowboards from Humanity
for Action Spons Ministries and he appreciates the charitable efforts
of the owners
Its a nice company Theyre doing things a little different from the big
industry Helping the guys that help in the community is a new concept
said Anderson who noted that snowboarding is popular in Minnesota
which has some 20 ski resorts
As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a
lending program for low-income entrepreneurs around the globe We
lend money to entrepreneurs It may be a farmer in Africa or Europe who
wants to expand their crop for the year and doesnt have the capital to buy
more seeds Monson said
Monson Czeschin and Huntoon often use social networking sites
such as Facebook and Twitter to reach out to snowboarders and their
friends and they frequently post photos and videos of their snowboarding
pals on the Web
On Dec 23 Monson posted a lighthearted video on the Humanity
Web site and Facebook called Santa Shredd ing His Humanity of
Isringhausen snowboarding in a Santa costume with a couple of young
skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed
jl I I II
Product profile
Humanity Snowboards has six models for sale ranging in price from $349 to $399
The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills
Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that
Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees
Monsons was the first snowboard factory to use bamboo as a sidewall material
We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly
KING KBATH
More (team) Humanity Ryan Pluche
It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April
(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)
Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont
When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL
Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443
PHOTO BY PRISCILLA IEZZI
I love extreme sports and at 21 Ive
been able to work on the ad ministrative
bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more
RSABGorg
150() North College Avenue bull Claremont CA 91711 middot 9096258767
side as well I get to work the cameras and
help set them up Im young and balanCing
all these aspects has been great
Since Division I soccer is super timeshy
consuming with all the travel Paul says
hes only able to hit the slopes about
14-15 days a year So the days I do go
have to be productive I have to progress
at a quicker rate
These days hes helped by Humanity
Boards of Rialto which sponsors him
Financially Paul receives free boards and often assistance with tickets for local
mountains He also helps the company
with his inSight into new boards
For Paul though there are other
bonuses There are a lot of intangible
benefits that are equa lly valuable to me
Right now its about making contacts
He also va lues Humanity the company
Humanity is a very family oriented team
he says Theyre more about helping the
community and being bigger than what
snoKboarding is
16 Iinlandlivingmagazinecom Ifebruary-march 2010
entrepreneurs I sport
I 11
III I I
I I
By AMY BENTLEY 1
II
~ I
middot UMANlTY SNOWBOARDS is more than
I juSt another business out to make a buck
Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts
nationwide who help promote the sport to
underprivileged kids do charity work and encourage
il
middot1 other boarders to support each other too
The owners celebrate the sport their business and
I
18 1 inlandlivingmagazinecom 1 february-march 2010
Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER
FINDING
Rialto snowboard company takes a different course
everything their colleagues called Humanitarians
do to help others and advance the snowboarding life
We wanted to implement our vision and our vision
was do what everybody ciaims to do or wants to do
said co-owner Ryan Monson of Rancho Cucamonga But
we wanted to do it not just say were doing it
Monson is a snowboard deSigner and engineer who
founded the company in 2008 with former Olympic
snowboarder Tommy Czeschin and snowboard artist
Greg Huntoon a childhood friend
I
Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive
The fact that the companys owners each
have other businesses and Jobs gives them
the freedom to be socially conscious with
Humanity Snowboards Monson says
Czeschin also owns a laundry facility
and a firewood business in the Mammoth
area where he lives while Huntoon of
Los Angeles also works full-time as the
social media director for Break Media
a Los Angeles-based Internet company
Monson owns a snowboard
manufacturing facility in Rialto where
Humanitys snowboards and boards
of other brands are made
Were doing what we want to do Its not
necessarily about the money said Monson
34 who has enjoyed snowboard ing since
he was a teen We want people to come
and be a pan of it with us Anyone is
welcome to call us were accessible were
real people Were about being part of
the community
Humanity Snowboards Web site
careers and provide them with a product
at cost so they do get it at a substantial
discount And they have the opportunity
through word of mouth to earn money
based on products that are sold based
on their influence Everything is tracked
Online orders are taken with a specific
code Monson explained
There are about 10 Humanitarians
on board so far and the company plans
to grow the program this spring
Humanitarians must be involved
with a charity or give back by doing a
humanitarian deed in their community
or by helping the snowboard ing
community Monson says
One volunteers a few times a month
to serve meals at a shelter while another
in New York Brian Deka Paupaw creates
small snowboarding experiences for
inner-city kids at local parks after it snows
to teach them the sport
Paupaw a Brooklyn resident who hooked
up with Humanity Snowboards inJuly
also started a nonprofit organization The
Hoods to vVoods Foundation to introduce
inner-city kids to snowboarding
Snowboarder Geoff lsringhausen of
Riverside helps promote the sport by
making snowboarding videos that are
posted online
Another Humanitarian is longtime
snowboarder Gary Anderson 37 president
of Action Spons Ministries in Alexandria
Minn Anderson hits the slopes a couple
of times a week near his home with his
Humanity board and sings its praises
Theyve got the guys who really know
what a board is supposed to ride like Im
in love with it said Anderson who also
coaches for snowboarding clubs and camps
in his area
Anderson found Humanity through
Tommy Czeschin a friend-of-a-friend
and t~ey met last year in Mammoth when
Anderson vis ited California
One thing led to another he said
Action Spons Ministries is a Christian
nonprofit in Minnesota that works to
wwwhumanitysnowcom states that
philosophy in a much edgier way to appeal
to hip young snowboarders Its a
platform a community an evolution
Were looking for people who care about
riding the best boards not the most
expensive Riders who spend as many days
riding as possible Kids who doodle slopes
on their binders and wrangle with new tricks in their head instead of counting
stupid sheep
Whats unique about this business shy
which gets kudos from supporters and
customers for manufacturing its boards in
Rialto instead of China - is the companys
Humanitarian program
The owners have created a network
of snowboarding friends who help others
and promote snowboarding Humanity
Snowboards offers them discounted
snowboards and support
We provide the Humanitarians with
a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards
february-march 20 to I inlandlivingmagazinecom I 19
1 ~and independence can be yours with a new
I 1
WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom
bull Hydrotherapy Air Spa
Replaces existing tub or install elsewhere il (
Replacement Windows
ti II
Lowest Price in Southern California
bullbullImiddot~ ~
AFRAID OF TA
IE] iii FINANCI NG AVAILABLE OAC
Comfort safety
1-2 day installation
Front Entry Systems
f
J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE
1Showroom in the Inland Empire Lie 459970
Contractors Welcome
402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010
I 1
11
provide faith-based opportunities for disadvantaged youths to get them
involved in action sports by helping with scholarships money to buy
equipment and coaching
Anderson plans to order some discounted snowboards from Humanity
for Action Spons Ministries and he appreciates the charitable efforts
of the owners
Its a nice company Theyre doing things a little different from the big
industry Helping the guys that help in the community is a new concept
said Anderson who noted that snowboarding is popular in Minnesota
which has some 20 ski resorts
As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a
lending program for low-income entrepreneurs around the globe We
lend money to entrepreneurs It may be a farmer in Africa or Europe who
wants to expand their crop for the year and doesnt have the capital to buy
more seeds Monson said
Monson Czeschin and Huntoon often use social networking sites
such as Facebook and Twitter to reach out to snowboarders and their
friends and they frequently post photos and videos of their snowboarding
pals on the Web
On Dec 23 Monson posted a lighthearted video on the Humanity
Web site and Facebook called Santa Shredd ing His Humanity of
Isringhausen snowboarding in a Santa costume with a couple of young
skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed
jl I I II
Product profile
Humanity Snowboards has six models for sale ranging in price from $349 to $399
The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills
Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that
Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees
Monsons was the first snowboard factory to use bamboo as a sidewall material
We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly
KING KBATH
entrepreneurs I sport
I 11
III I I
I I
By AMY BENTLEY 1
II
~ I
middot UMANlTY SNOWBOARDS is more than
I juSt another business out to make a buck
Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts
nationwide who help promote the sport to
underprivileged kids do charity work and encourage
il
middot1 other boarders to support each other too
The owners celebrate the sport their business and
I
18 1 inlandlivingmagazinecom 1 february-march 2010
Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER
FINDING
Rialto snowboard company takes a different course
everything their colleagues called Humanitarians
do to help others and advance the snowboarding life
We wanted to implement our vision and our vision
was do what everybody ciaims to do or wants to do
said co-owner Ryan Monson of Rancho Cucamonga But
we wanted to do it not just say were doing it
Monson is a snowboard deSigner and engineer who
founded the company in 2008 with former Olympic
snowboarder Tommy Czeschin and snowboard artist
Greg Huntoon a childhood friend
I
Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive
The fact that the companys owners each
have other businesses and Jobs gives them
the freedom to be socially conscious with
Humanity Snowboards Monson says
Czeschin also owns a laundry facility
and a firewood business in the Mammoth
area where he lives while Huntoon of
Los Angeles also works full-time as the
social media director for Break Media
a Los Angeles-based Internet company
Monson owns a snowboard
manufacturing facility in Rialto where
Humanitys snowboards and boards
of other brands are made
Were doing what we want to do Its not
necessarily about the money said Monson
34 who has enjoyed snowboard ing since
he was a teen We want people to come
and be a pan of it with us Anyone is
welcome to call us were accessible were
real people Were about being part of
the community
Humanity Snowboards Web site
careers and provide them with a product
at cost so they do get it at a substantial
discount And they have the opportunity
through word of mouth to earn money
based on products that are sold based
on their influence Everything is tracked
Online orders are taken with a specific
code Monson explained
There are about 10 Humanitarians
on board so far and the company plans
to grow the program this spring
Humanitarians must be involved
with a charity or give back by doing a
humanitarian deed in their community
or by helping the snowboard ing
community Monson says
One volunteers a few times a month
to serve meals at a shelter while another
in New York Brian Deka Paupaw creates
small snowboarding experiences for
inner-city kids at local parks after it snows
to teach them the sport
Paupaw a Brooklyn resident who hooked
up with Humanity Snowboards inJuly
also started a nonprofit organization The
Hoods to vVoods Foundation to introduce
inner-city kids to snowboarding
Snowboarder Geoff lsringhausen of
Riverside helps promote the sport by
making snowboarding videos that are
posted online
Another Humanitarian is longtime
snowboarder Gary Anderson 37 president
of Action Spons Ministries in Alexandria
Minn Anderson hits the slopes a couple
of times a week near his home with his
Humanity board and sings its praises
Theyve got the guys who really know
what a board is supposed to ride like Im
in love with it said Anderson who also
coaches for snowboarding clubs and camps
in his area
Anderson found Humanity through
Tommy Czeschin a friend-of-a-friend
and t~ey met last year in Mammoth when
Anderson vis ited California
One thing led to another he said
Action Spons Ministries is a Christian
nonprofit in Minnesota that works to
wwwhumanitysnowcom states that
philosophy in a much edgier way to appeal
to hip young snowboarders Its a
platform a community an evolution
Were looking for people who care about
riding the best boards not the most
expensive Riders who spend as many days
riding as possible Kids who doodle slopes
on their binders and wrangle with new tricks in their head instead of counting
stupid sheep
Whats unique about this business shy
which gets kudos from supporters and
customers for manufacturing its boards in
Rialto instead of China - is the companys
Humanitarian program
The owners have created a network
of snowboarding friends who help others
and promote snowboarding Humanity
Snowboards offers them discounted
snowboards and support
We provide the Humanitarians with
a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards
february-march 20 to I inlandlivingmagazinecom I 19
1 ~and independence can be yours with a new
I 1
WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom
bull Hydrotherapy Air Spa
Replaces existing tub or install elsewhere il (
Replacement Windows
ti II
Lowest Price in Southern California
bullbullImiddot~ ~
AFRAID OF TA
IE] iii FINANCI NG AVAILABLE OAC
Comfort safety
1-2 day installation
Front Entry Systems
f
J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE
1Showroom in the Inland Empire Lie 459970
Contractors Welcome
402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010
I 1
11
provide faith-based opportunities for disadvantaged youths to get them
involved in action sports by helping with scholarships money to buy
equipment and coaching
Anderson plans to order some discounted snowboards from Humanity
for Action Spons Ministries and he appreciates the charitable efforts
of the owners
Its a nice company Theyre doing things a little different from the big
industry Helping the guys that help in the community is a new concept
said Anderson who noted that snowboarding is popular in Minnesota
which has some 20 ski resorts
As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a
lending program for low-income entrepreneurs around the globe We
lend money to entrepreneurs It may be a farmer in Africa or Europe who
wants to expand their crop for the year and doesnt have the capital to buy
more seeds Monson said
Monson Czeschin and Huntoon often use social networking sites
such as Facebook and Twitter to reach out to snowboarders and their
friends and they frequently post photos and videos of their snowboarding
pals on the Web
On Dec 23 Monson posted a lighthearted video on the Humanity
Web site and Facebook called Santa Shredd ing His Humanity of
Isringhausen snowboarding in a Santa costume with a couple of young
skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed
jl I I II
Product profile
Humanity Snowboards has six models for sale ranging in price from $349 to $399
The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills
Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that
Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees
Monsons was the first snowboard factory to use bamboo as a sidewall material
We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly
KING KBATH
Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive
The fact that the companys owners each
have other businesses and Jobs gives them
the freedom to be socially conscious with
Humanity Snowboards Monson says
Czeschin also owns a laundry facility
and a firewood business in the Mammoth
area where he lives while Huntoon of
Los Angeles also works full-time as the
social media director for Break Media
a Los Angeles-based Internet company
Monson owns a snowboard
manufacturing facility in Rialto where
Humanitys snowboards and boards
of other brands are made
Were doing what we want to do Its not
necessarily about the money said Monson
34 who has enjoyed snowboard ing since
he was a teen We want people to come
and be a pan of it with us Anyone is
welcome to call us were accessible were
real people Were about being part of
the community
Humanity Snowboards Web site
careers and provide them with a product
at cost so they do get it at a substantial
discount And they have the opportunity
through word of mouth to earn money
based on products that are sold based
on their influence Everything is tracked
Online orders are taken with a specific
code Monson explained
There are about 10 Humanitarians
on board so far and the company plans
to grow the program this spring
Humanitarians must be involved
with a charity or give back by doing a
humanitarian deed in their community
or by helping the snowboard ing
community Monson says
One volunteers a few times a month
to serve meals at a shelter while another
in New York Brian Deka Paupaw creates
small snowboarding experiences for
inner-city kids at local parks after it snows
to teach them the sport
Paupaw a Brooklyn resident who hooked
up with Humanity Snowboards inJuly
also started a nonprofit organization The
Hoods to vVoods Foundation to introduce
inner-city kids to snowboarding
Snowboarder Geoff lsringhausen of
Riverside helps promote the sport by
making snowboarding videos that are
posted online
Another Humanitarian is longtime
snowboarder Gary Anderson 37 president
of Action Spons Ministries in Alexandria
Minn Anderson hits the slopes a couple
of times a week near his home with his
Humanity board and sings its praises
Theyve got the guys who really know
what a board is supposed to ride like Im
in love with it said Anderson who also
coaches for snowboarding clubs and camps
in his area
Anderson found Humanity through
Tommy Czeschin a friend-of-a-friend
and t~ey met last year in Mammoth when
Anderson vis ited California
One thing led to another he said
Action Spons Ministries is a Christian
nonprofit in Minnesota that works to
wwwhumanitysnowcom states that
philosophy in a much edgier way to appeal
to hip young snowboarders Its a
platform a community an evolution
Were looking for people who care about
riding the best boards not the most
expensive Riders who spend as many days
riding as possible Kids who doodle slopes
on their binders and wrangle with new tricks in their head instead of counting
stupid sheep
Whats unique about this business shy
which gets kudos from supporters and
customers for manufacturing its boards in
Rialto instead of China - is the companys
Humanitarian program
The owners have created a network
of snowboarding friends who help others
and promote snowboarding Humanity
Snowboards offers them discounted
snowboards and support
We provide the Humanitarians with
a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards
february-march 20 to I inlandlivingmagazinecom I 19
1 ~and independence can be yours with a new
I 1
WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom
bull Hydrotherapy Air Spa
Replaces existing tub or install elsewhere il (
Replacement Windows
ti II
Lowest Price in Southern California
bullbullImiddot~ ~
AFRAID OF TA
IE] iii FINANCI NG AVAILABLE OAC
Comfort safety
1-2 day installation
Front Entry Systems
f
J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE
1Showroom in the Inland Empire Lie 459970
Contractors Welcome
402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010
I 1
11
provide faith-based opportunities for disadvantaged youths to get them
involved in action sports by helping with scholarships money to buy
equipment and coaching
Anderson plans to order some discounted snowboards from Humanity
for Action Spons Ministries and he appreciates the charitable efforts
of the owners
Its a nice company Theyre doing things a little different from the big
industry Helping the guys that help in the community is a new concept
said Anderson who noted that snowboarding is popular in Minnesota
which has some 20 ski resorts
As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a
lending program for low-income entrepreneurs around the globe We
lend money to entrepreneurs It may be a farmer in Africa or Europe who
wants to expand their crop for the year and doesnt have the capital to buy
more seeds Monson said
Monson Czeschin and Huntoon often use social networking sites
such as Facebook and Twitter to reach out to snowboarders and their
friends and they frequently post photos and videos of their snowboarding
pals on the Web
On Dec 23 Monson posted a lighthearted video on the Humanity
Web site and Facebook called Santa Shredd ing His Humanity of
Isringhausen snowboarding in a Santa costume with a couple of young
skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed
jl I I II
Product profile
Humanity Snowboards has six models for sale ranging in price from $349 to $399
The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills
Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that
Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees
Monsons was the first snowboard factory to use bamboo as a sidewall material
We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly
KING KBATH
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I 1
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bull Hydrotherapy Air Spa
Replaces existing tub or install elsewhere il (
Replacement Windows
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bullbullImiddot~ ~
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J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE
1Showroom in the Inland Empire Lie 459970
Contractors Welcome
402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010
I 1
11
provide faith-based opportunities for disadvantaged youths to get them
involved in action sports by helping with scholarships money to buy
equipment and coaching
Anderson plans to order some discounted snowboards from Humanity
for Action Spons Ministries and he appreciates the charitable efforts
of the owners
Its a nice company Theyre doing things a little different from the big
industry Helping the guys that help in the community is a new concept
said Anderson who noted that snowboarding is popular in Minnesota
which has some 20 ski resorts
As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a
lending program for low-income entrepreneurs around the globe We
lend money to entrepreneurs It may be a farmer in Africa or Europe who
wants to expand their crop for the year and doesnt have the capital to buy
more seeds Monson said
Monson Czeschin and Huntoon often use social networking sites
such as Facebook and Twitter to reach out to snowboarders and their
friends and they frequently post photos and videos of their snowboarding
pals on the Web
On Dec 23 Monson posted a lighthearted video on the Humanity
Web site and Facebook called Santa Shredd ing His Humanity of
Isringhausen snowboarding in a Santa costume with a couple of young
skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed
jl I I II
Product profile
Humanity Snowboards has six models for sale ranging in price from $349 to $399
The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills
Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that
Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees
Monsons was the first snowboard factory to use bamboo as a sidewall material
We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly
KING KBATH
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