inmail on the move attracting the mobile workforce | talent connect vegas 2013

  Joe Rocha  Recruitment Product Consultant

InMail on the Move:Attracting the Mobile Workforce

  Lauren Sands  Recruitment Product Consultant

#intalent

Agenda

Why Mobile? Why Now?

LinkedIn Mobile Statistics

Creating a Mobile Brand for Yourself

Enhancing your LinkedIn Mobile Message

Mobile Jobs

Mobile Recruiting Best Practices

Q&A

Why Mobile? Why Now?

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Mobile is No Longer the Future

Mobile devices now outnumber PCs

70% job seekers search for jobs on their mobile devices*

30% apply for jobs on their mobile device*

86% of job seekers would apply for jobs on their mobile device if there was an easy way*

50% of their workforce will be made up of Millennials by 2018**Source: Simply Hired

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Why Job Seekers Like Mobile

Privacy

Being able to search for a job anytime/anywhere

Speed of response

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What Features do Mobile Job Seekers Want?

Jobs

Alerts

Seek Advice and References

Share Information with Friends

Application Status

LinkedIn Mobile Statistics

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Optimize for Mobile

30% of unique visiting members came to LinkedIn through mobile aps in Q2 2013

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What’s New? Members Can Now Apply to Jobs on Mobile

New ExperiencePrevious Experience

XYZ Co

Mountain View, CA

xyzCoXYC CoXYZ Co

Mountain View, CA

xyzCo

20% of job clickers are uniquely on mobile

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LinkedIn on Mobile

Nearly 30% of job views come from mobile devices

Average of 33% unique visiting members come through mobile apps, versus 21% a year ago

Support 15 total languages on iPhone and Android

26 people searches every second

90 profiles viewed every second

Creating a Mobile Brand For Yourself

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Optimize Your Profile for Mobile

Ensure you have the most current version of the LinkedIn app on your mobile device

Ensure your profile is 100% complete

Add your cell phone number in your profile

Add your IM to your profile

Get endorsements and recommendations

Ensure you have a link to your ATS or career page

Enhancing your LinkedIn Mobile Message

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5 Tips for Effective Mobile InMailing

1. Determine if you're sending to a wireless device

2. Keep message under 250 characters 

3. Don't overabrvt. 

4. Write a strong subject line 

5. Skip the lengthy signature line

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Example of an Effective Mobile InMail

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Powerful Analytics

Mobile Jobs

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New Process For Jobs thatCollect Applications in Recruiter

Start the application

Apply with profile Confirm contact information

Send application

XYZ Co

Mountain View, CA

xyzCo XYZ Co

Mountain View, CA

xyzCo

For jobs that collect applications outside of Recruiter, applicants will now be able to apply on company websites via mobile

Mobile Recruiting Best Practices

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Be Aware of your Mobile Surroundings

Know what your website looks like on a mobile phone

Offer up your cell phone number and encourage the candidates you are working with to text you

If you have the option, keep your job responses on the LinkedIn platform

Keep you InMails short and sweet

Establish a presence on key social networks which job seekers are likely to turn to when using mobile devices (30/30/30 rule)

Think about developing a mobile app (PepsiCo) or a mobile-enabled career site (Rolls-Royce)

Think of integrating QR codes that will bring people to your jobs portal