innovating with customers & partners in the cloud

Using SharePoint & Office 365Mike Watson (w significant contributions by Christian Buckley)Co-Founder/Architect Seriouslabz and SnapWorkSocial

Innovating with Partners and Customers in the cloud

Agenda What are we talking about? Making a case for the new web Disruptive web technologies A lap around SharePoint in Office 365

what are we talking about?

The Innovators Dilemma“Even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing.” - 2003 Clayton Christiansen

Your companyYour productYour skillsYour ideas

….will become obsolete and eventually be replaced if not nurtured, grown, and reinvented.

Innovate or die!

How to Innovate: Use cases Sales & Customer Pipeline Product Planning and Development Customer Service & Support Knowledge base

making a case for the NEW web

It’s the people, stupid! Concept: People as computer

nodes The web revolution connected

people to machines. Machines do some (not all)

things well The social revolution connects

people to people with machines People add perspective,

knowledge, and capabilities to machine functions and data

Machines enhance personal relationships through discovery & capability

MIT study @ Bank Of America Call Center

BofA saved $15 million a year with more social:

Badges tracked employee interactions

Staggered breaks led to: less interactions. Longer call duration Stressed, unhappy employees

Shared breaks resulted in: Reduced call duration Happier, less stressed

employees

Source: Forbes - http://www.forbes.com/forbes/2010/0830/e-gang-mit-sandy-pentland-darpa-sociometers-mining-reality.html

Emerging Enterprise Technologies 1. Community Management Tools 2. Open Identity 3. Microblogging 4. Social CRM 5. Enterprise Apps gaining a social layer 6. Activity Streams 7. Social Search, Analytics, & Filtering 8. Enterprise Social Media Workflow 9. Automated Compliance Monitoring 10. Next gen Unified CommunicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

Essential Social Capabilities People discovery

Find people worth having conversations with

Conversations One:Many || Some:any (blogs, wikis) Many:Many aka Microblogging One:One aka instant messaging

Topic discovery aka metadata browsing

“If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford on innovation

Steve Jobs Says…. "It's really hard to design products by focus groups. A lot of

times, people don't know what they want until you show it to them."-- BusinessWeek, May 25 1998 "It comes from saying no to 1,000

things to make sure we don't get on the wrong track or try to do too much."-- BusinessWeek, Oct. 12, 2004

The Future of Social Media

disruptive web technologies

SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on the broader enterprise needs

Final Scorecard

Non-MSFT engagement solutions

Quora Get Satisfaction Yammer Jive Spigit

Quora by the numbers

Everyone I follow within my org

Threaded FB like

discussions

Post a Status

Jive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software. Social Business Software applications are designed for use in a corporate context, typically to supplement or substitute for company intranets in internal instances and, in external instances, to supplement the web properties that companies use to organize their outbound communications.

Set up “observations” about companies,

competitors, events, products, etc

Publish your observations

Interact with others about your

observations, allow people to connect

ideas and solutions

Create or join communities around products, markets,

ideas and align/connect your

observations

Track metrics and activity around those

markets

JiveConnect your ideas to markets, creating a web of ideas to help you and others see patterns and trends

Attach observations to

business requirements and

strategies

Track conversations around each idea,

cross-reference other observations

Jive Create agents to listen to social

media networks and find relevant

information

Organize how you will view the results of your agents

JiveOrganize how you will view the results of your agents

Identify opportunities to

improve customer issues

Automate your ability to post to

the social networks

Jive Teams have real-time presence awareness,

ability to capture conversations and

attach to observations

Wherever you are in the environment, connect with others and build the social

web

a lap around SharePoint Online in Office 365

Why be excited about Office 365? Is your on-premise SharePoint? Upgraded to 2010? Within reach of your discretionary budget? Capable of customization by you or your

delegates? Open for access by customers and

partners?

Getting started with Office 365 Join the beta: http://

www.microsoft.com/en-us/office365/small-business/beta.aspx

Free to try until RTM Includes:

Exchange Online SharePoint Online Lync Online Office Professional Plus (not online)

SharePoint Online Demo

Where are the disruptive features?

Summary Unlock the knowledge and power of

people with the new web for fast innovation

SharePoint 2010 is a leader because of it’s breath and potential, not for features

Office 365 gives you the power to engage your customers / partners with fair pricing near seamless external user integration customization & expanding vendor

opportunities