innovation: it's about the rocket, not the apple

Innovation: it’s about the rocket, not the apple Joke Dehond, CEO

10 July 2014 www.inventivedesigners.com 2

35 employees

5 milion turnover

Innovative from day 1

Own software that helps

organizations worldwide

create, deliver and manage

customer communications

Why is innovation important to us?

• Challenger

• Underdog

• Only way to distinguish ourselves

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Innovation:

What people

think

it looks like

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… and what it

really

looks like

It all starts with the team ….

Belbin A mix of

different types of people

with an open mindset is necessary

Involve stakeholders

• Talk to the (future)

customer • “Inner Circle” • Roadmap sharing • Feature requests

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The hardest

decisions are what to leave out,

not what to put in

Innovation also requires

a process

At Inventive Designers:

• 6 IWT O&O Projects • 5 accepted, 2 additional

projects for protection of IP

• 1 not accept

• In the process of two international patent applications

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Be relevant

No one is looking

for innovation

If it’s not working out:

Kill your darlings

More info? Contact me: joke.dehond@inventivegroup.com

10 July 2014

www.inventivedesigners.com