innovation roundtable: the (actual and potential) impacts of 3d printing on business model...
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The (actual and potential) impacts of 3D printing on business model innovation
Dominik Deradjat, Phill Dickens, Simon Ford, Ian Hutchings, Finbarr Livesey, Tim Minshall, Letizia Mortara, Chander Velu
www.dfab.info
Overview'
1. Understanding'3D'prin4ng''– AKA'Addi4ve'Manufacturing'
2. Impact'on'business'models'3. Some'big'issues'
'
Overview'
1. Understanding-3D-prin1ng--– AKA-Addi1ve-Manufacturing'
2. Impact'on'business'models'3. Some'big'issues'
'
Images: http://www.cmsna.com/; www.used-robots.com
www.ultimaker.com
www.carbon3d.com
3D printing �Bigger than internet� FT 21.6.12
3D printing: �The PC all over again?� Economist 1.12.12
�3D printing [..] has the potential to revolutionize the way we make almost everything� President Obama, State of the Union Address 2013
Flickr user luccawithcheese.
�3D printing [..] has the potential to revolutionize the way we make almost everything� President Obama, State of the Union Address 2013
www.rolls-royce.com
www.gartner.com
www.gartner.com
2008'
2009'
www.gartner.com
2010
www.gartner.com
2011
www.gartner.com
2012
www.gartner.com
2013'
[Gartner’s 2013 Hype Cycle for Emerging Technology]
www.gartner.com
2014'
www.gartner.com
http://www.gartner.com/
Evolu1on-of-Addi1ve-Manufacturing-/-3DP-applica1ons-
Direct Manufacturing Rapid Tooling Rapid
Prototyping
What-is-the-primary-use-of-3D-prin1ng/
AM-for-your-organisa1on?--
-1.''For'prototyping?'2.''For'tooling?'3.''For'final'part'manufacture?'4.''For'some'other'purpose?'5.''We'do'not'use'3D'prin4ng/Addi4ve'Manufacturing'
Overview'
1. Understanding'3D'prin4ng''– AKA'Addi4ve'Manufacturing'
2. Impact-on-business-models-
3. Some'big'issues'
'
Potential for mass customisation
Volume
Varie
ty
Low
Low
High
High
http://envisiontec.com/; www.renishaw.com
Structuring'the'big'issues'
Value context
Value capture
Value creation
Market demand
(pull) dynamics
Value capture
Capability supply (push) dynamics
time
Phaal, R., E. O'Sullivan, M. Routley, S. Ford and D. Probert (2011). "A framework for mapping industrial emergence." Technological Forecasting and Social Change 78(2): 217-230.
Structuring'the'big'issues'
Value context
Value capture
Value creation
time
Looking'backwards'and'forwards'
1. Emergence
Mapping the emergence of
3DP, identifying
enablers and barriers to
growth
2: Disruptions
Analysing the potential disruptive
effects of 3DP in specific industrial contexts
3: Scenarios
Developing future
scenarios for 3DP
3D Printing technologies: an opportunity for innovating with others?
Rosa Pasta from Loris Tupin, a 3D model that ‘blooms’ and turns into a rose when placed in boiling water
Sou
rce:
3dp
rint.c
om
With thanks to Dr Letizia Mortara
3D Printing technologies: an opportunity for new products and platforms?
Source: www.naturalmachines.com
Source: www.dovetailed.co
ChefJet Source: www.3dsystems.com
Souce: www.tno.nl
With thanks to Dr Letizia Mortara
3D Printing technologies: a potential ‘game-changer’?
Sou
rce:
3dp
rintin
gind
ustry
.com
Source: Modern Meadow
With thanks to Dr Letizia Mortara
3DPFRDM:--Defining-the-Research-Agenda-for-3D-prin1ngFenabled-reFdistributed-manufacturing-
Re-Distributed Manufacturing
3D Printing / Additive
Manufacturing
Economics-Standards-/-QA-
Materials-Skills-
IPR-
Enables'
Provides'opportuni4es'for'Medical/ pharma
Food Retail
Repairs/ spares
Image: NASA
http://kazzata.com/
http://www.theguardian.com/artanddesign/architecture-design-blog/2015/aug/05/the-first-3d-printed-pill-opens-up-a-world-of-downloadable-medicine
Does-your-organisa1on-plan-to-use-/-
increase-its-use-of-3D-prin1ng/AM-in-the-
near-future?-
If'so,'would'this'primarily'be:'
1.''For'prototyping?'2.''For'tooling?'3.''For'final'part'manufacture?'4.''For'some'other'purpose?'5.''No,'not'in'near'future'
Overview'
1. Understanding'3D'prin4ng''– AKA'Addi4ve'Manufacturing'
2. Impact'on'business'models'3. Some-big-issues-
'
There are some BIG issues …
Emerging'issues'• Educa1on-
– Industry'uptake'– Skills'required''
• (s/w,'h/w,'materials,'managing'design'‘freedom’,'..)'
– STEM'awareness'
• Materials-
– Quality,'availability,'standards'• Processes ''
– RP_>RM,'hybrid'processes,'scale_up,'cer4fica4on,'cos4ng'
• Finance-– Support'for'experimenta4on/scale_up'
• IP/Liability-
What skills are needed, who needs to have them, and when, and who should provide them?
http://www.topology-opt.com/
www.amna1onalstrategy.uk-
Overview'
1. Understanding'3D'prin4ng''– AKA'Addi4ve'Manufacturing'
2. Impact'on'business'models'3. Some'big'issues'
'
The (actual and potential) impacts of 3D printing on business model innovation
Dominik Deradjat, Phill Dickens, Simon Ford, Ian Hutchings, Finbarr Livesey, Tim Minshall, Letizia Mortara, Chander Velu
www.dfab.info
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