innovative leaders: new leadership for innovation and growth by peter fisk

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Leaders need to move from 2C to 4C behaviours in order to effectively drive smarter innovation and faster growth. Summary of Peter Fisk's keynote from Time Warner leadership summit, Hong Kong, June 2013.

TRANSCRIPT

Igniting the creative potential of everyone

PeterFisk@PeterFisk.com theGeniusWorks.com

@GeniusWorks

The incredible world of

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

+genius

Vibrant

UnREAL

Crazy

Astounding

worldchanging

worldchanging

Finding your tae kuk

IDEAS business

Making life better with

... Enabling more

Making life better ...

... To empowered

FROM passive ...

... Act faster

Think bigger ...

More Visionary

More collaborative

More POSSIBLE

More CAPABLE

More focused

+genius

More connected +genius

More convenient

More relevant

+genius

More HUMAN

More significant

+genius

More SUSTAINABLE

More EXPERIENtial

+genius

How do we innovate?

Innovation

© GeniusWorks 2012. All rights reserved.

Business model

Finance

Networking

2. Networking enterprise’s structure/ value chain

1. Business model how the enterprise makes

money

Channel

Delivery

Brand

Customer experience

10. Customer experience how

you create an overall

experience for customers

9. Brand how you express your offering’s benefit to customers

Core process

Process

Enabling process

3. Enabling process assembled capabilities

4. Core process proprietary processes that add value

6. Product system extended system that surrounds an offering

Product performance

Offering

Product system

Service

7. Service how you service your customers

5. Product performance basic features, performance and functionality

8. Channel how you connect your offerings to your customers

How do we innovate?

Volume of innovation efforts Last 10 years

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Where we focused

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Cumulative value creation Last 10 years

What impact it made

What makes an innovative

What do leaders do?

Traditional leadership

Driven by your personal success

Managers have the answers

Define the chosen direction

Manage consistency and efficiency

Innovative leadership

Guided by shared vision of success

Team have the better answers

Explore and test opportunities

Encourage change and innovation

the most innovative leader?

the most innovative leader?

Leaders amplify

the potential of others

Technicians

Managers

What

How

Tasks

Delivery

x5

x25

Leadership impact

Technicians

Managers

Leaders

Motivators

What

How

Where

Why

Tasks

Delivery

Direction

Purpose

x5

x25

x50

x150

Leadership impact

Technicians

Managers

Leaders

Motivators

Inspirers

Amplifiers

What

How

Where

Why

Will

Win

Tasks

Delivery

Direction

Purpose

Passion

Transform

x5

x25

x50

x150

x1000

xE n

Leadership impact

From 2C to 4c Leaders

2C

Conventional leaders

“top of the pyramid”

Innovative leaders

“hub of the network”

4C

2c Leaders

Command Control

4c Leaders

Connect Catalyse

Communicate

Coach

Leading through smarter faster

How do you lead innovation?

What does your office say?

+genius

Business

narrow

view

Business

narrow

view

Consumer

broader

view

Business Consumer

Think like a consumer

+genius

togetherness

Playing games

CROWD CREATED

CROWD CREATED

DRAMATIC

+genius

+genius

ENABLING MORE

Products to

people

Good

to

Great

Products

to

People

Me

to

We Statement

to

Stories

Consistent

to

Deviant

Selling

to

Enabling

Passive

to

Participating

Natural

authentic

Tribal

niches

Doing

good

Simple

Pleasure

Smart

value Products to

people

Good

to

Great

Being

Human

Branded

Places

Creating

content

Made by

me

Being a

member

Enable

me

Do more

together

Products

to

People

Special

editions

Twist

and fuse From the

fringes

Inspiring

meaning

Me

to

We Statement

to

Stories

Consistent

to

Deviant

Selling

to

Enabling

Curated

solutions

Building a

movement

Provoking

debate

Right here

Right now

Passive

to

Participating

Connecting

people

Get out there …

BrinG ideas toGether …

spend more time …

leaders as “catalyst”

Catalyse

“The consumer is our

boss …

Everything we do

should be centred

around added more

value to consumers

… working with them

to achieve it”

AJ Lafley

CEO P&G

+genius

“My two favourite

questions are

‘Why?’ and ‘Why not?’

I am constantly

challenging my

colleagues to think

bigger and bolder”

Sock Koong Chua

CEO SingTel

“The best way to

develop ideas is to

look at other places

Spend time learning

from other markets,

other sectors

Apply the best ideas

from one sector into

another”

Fabrizio Freda

CEO L’Oreal

leaders as “communicator”

Communicate

“I can’t sit in

headquarters and

pretend I’m in touch.

Odds are, what we’re

using today will be

obsolete in a few

years.

The past is never the -

future. But it’s easy to

get caught up in the

present”

Marc Benioff,

Salesforce.com

+genius

“The most important

of my role is to paint a

picture of the future

Then everybody sees

how everything we do

makes sense … and

where we need to stop

or start things

We are all in the future

business”

Indra Nooyi

CEO Pepsico

“Our job is to help our

customers win.

We do that by

listening, dreaming,

exploring and

responding

… with solutions that

enable them to

achieve more”

Jeff Immelt

CEO, GE

leaders as “connector”

Connect

"We do not innovate

around products, but

around a flow or well-

being experiences.

Innovation is done by

biologists,

pharmacists,

marketers,

sociologists,

psychologists”

Victor Fernandes,

Natura Cosmetics

Jack Ma

+genius

“As a leader, the way I

add value to the

business is by

bringing people

together

… bringing internal

teams together

… and customers, and

new and unusual

partners too”

Jack Ma

Founder, Alibaba

“Few businesses can

succeed by

themselves today

… collaboration is the

most important factor

in 21st century

business”

Bruce Rockowitz,

CEO, Li and Fung

leaders as “coach”

Coach

"In an entrepreneur,

ambition outstrips

resources and that

inequality forces the

entrepreneur to think

differently … We've

learned to innovate by

raising our ambitions

and constraining our

resources."

Nitin Paranipe,

Hindustan Unilever

+genius

“If you want to be an

entrepreneur, go

create your own

business

If you want to work in a

big company, you win

by helping your

colleagues to do

more”

Meg Whitman

CEO, HP

“My best time is with

my people

Helping them to think

different … to try new

ideas, to make them

happen, together

And to have more fun

than I could ever by

myself”

Jeff Bezos

CEO, Amazon

The best innovative leaders are

PeterFisk@PeterFisk.com theGeniusWorks.com

@GeniusWorks

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