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Peter WenzlSenior SDP Solution SpecialistOracle Communications Service Delivery
Services
Gatekeeper
Today’s Market RealityFrom Simple Voice to Innovative Services Platform
Serv
ice P
rolife
ration
Service Revenues
Low
Low High
High
The GoalThe Goal
How to provide “Carrier grade”quality?
How to foster a “step-change in innovation”?
AT&T introduces JuiceCaster
• AT&T launches Mobile social networking
service JuiceCaster
• With the JuiceCaster AT&T subscribers can
instantly share and post mobile videos and
photos to designated online communities
including Facebook, MySpace and Twitter.
• JuiceCaster users may also connect with
friends from AOL, Gmail, Hotmail, MS
Outlook and Yahoo
• In addition subscribers can view, rate and
comment on their friends' content direct
from their mobile device.
Facebook goes Mobile
• Facebook Mobile Uploads allow you to upload photos and notes from your mobile phone straight to Facebook.
• Facebook Mobile Texts allow you to connect with friends and look up info on Facebook by using your phone to send and receive text messages.
• Update status
• Get wall posts or poke a friend
- FBOOK (32665)
The Need
Operators need to boost revenue and protect subscriber base
Operators continually try to find new killer app – this is not a sustainable approach!
Exposure is the application.
Enables web developers to figure out new services and generate the long tail
Application TrendFrom the switch to the web
Cost
Timeline
High 1900 2010
Low
1980 2000
Voice MessagingVideo CallingCall HuntVirtual Number
NGN
VoiceMailCall ForwardingCallerID3Way Calling
SCP
Web
JuiceCasterSugarMamasniffUMizu
SSP
Make Call
Operator Business Drivers
• Enables enterprise service providers to access telecom capabilities to enhance there existing services
• Telecom can become a channel for voice, video and messaging content for enterprise businesses
• Network Operators can drive additional traffic to leverage existing assests and investments
• More revenue to compensate falling voice profits
• Opening network infrastructure obvious tactic against new entrant threat
• Google, Yahoo, MSN, EBay, Amazon, AOL
Business Model will change
Content
Foster Change in Business model
Advertising
Delivery
Oracle enables Transformation
Products bridge the gap between IT and Telecom
• We know exposure and the IT technologies associated with it
Operator infrastructure not designed for exposure
• Need to expose network infrastructure in a secure, manageable, scalable, billable manner; BEA brings SOA solution to this problem
We understand the Web and its business models
• Existing telecom business models not Web-oriented; need to participate and fit into existing models
• Enables carrier to participate in the new business model and expand as necessary to other business models e.g. Google-like advertising
Why care?
• The logos on this page represent companies or operating units of companies with a collective market capitalization of (approximately):
$270 Billion• Google alone has a larger capitalization than the majority of Tier 1 Communication Service Providers in the world today• Only Vodafone Group, China Mobile and AT&T have larger market caps than Google
• Google’s market cap is larger than those of Comcast, Verizon, Telefonica, China Telecom, China Netcom, NTT DoCoMo, NTT, Hutchison Whampoa and Deutsche Telekom, etc.
• Google is less than 10 years old (founded in 1998), and none of these service providers existed prior to 1994 in any form
http://www.forbes.com/lists/2007/18/biz_07forbes2000_The-Global-2000_MktVal.html
Oracle Communication Services Gatekeeper
What is it?SDP Exposure Application and Exposure Platform built on WLS
What can it be used for?Service Delivery, Off-Portal Content Delivery, Telematics
What services?
Short Messaging, Multimedia Messaging, Location, WAP Push, Call Control, Subscriber Profile, Terminal Status, Payment
Problem OCSG solves for customers
• Enable operators to expose assets to business partners and the web community in order to stay relevant in Communications 2.0
• Enable response against new CSP entrants i.e. Google, Apple
• Keep existing business partners loyal to the carrier
• Ebay’s opening of web services on Skype and embedding in mySpaceillustrates that the CSP’s going after the subscribers
• How to monetize and protect existing investments
• Exposure is necessity to become a player;
• Leverage other services in the web such as “googlemaps” to enrich services
• Operators will lose largest enterprise customers as enterprise customers just want Web-accessible communications services
• How to leverage social networking in order to leverage the shift of communications behavior
Open Interface to Partners
Telecom Network Integration
Unified Policy/SLA Enforcement
Telecom SOA Gateway
Oracle Communications Services Gatekeeper
Functional Overview
Partner Relationship Management NGNFixedMobile
ApplicationsApplications3rd Party Applications
WebLogic Network Gatekeeper
Telecom Web Services
Policy & Partner Mgmt
Network Integration
Service Exposure Concerns
• Secure exposure of telecom
capabilities via Web Services
• Secure policy controlled access to
telecom resources
• Partner management and on-
boarding
• Service Level management for
partners
• Access to legacy and NGN telecom
resources
Internet
Enterprise
Telecom
End User Services
Reality Voting, SecondLife, Mobile Advertising, Incident Reporting, Location Tracking, sniffU, Sugar Mama, Polling, Dating
Off-Portal ContentFaceBook, ThumbPlay, Banking, Cellfire, Logos, Ringtones, Premium Content
Telematics SOS Calling, Location based Parking, OTA Onboard configuration
Application Target
Feature Overview
System Services
Lifecycle Management
PolicyEnforcement
Clustering & Failover
Data Management
ServiceFacilities
Protocol Integration
Access Control Authentication ThrottlingSLA
Telecom Web Services
LocationMessaging Call Control Presence
StatusWAP Charging Security
@CDR/EDR
Statistics
Operator Management
OAM&P
Partner Management
Registration
Class of Service
Activation
Eclipse based Developer Tools
Controls SimulatorsPRM Extensions IntegrationSDK
Product Components
• Services Gatekeeper • Telecom Application Server initially specialized for exposure services
• A set of off-the-shelf exposure services
• Services Gatekeeper Platform Development Studio• Extension Toolkit with Eclipse Integration • Unit Test Framework• Platform Test Environment
• Services Gatekeeper SDK• Network Gatekeeper simulator, including application-facing telecom interfaces
• Services Gatekeeper Partner Relationship Management• Workflow management • Web services interfaces
Product Capabilities
• Communication Services• Services deployed on OCSG to expose telecom network capabilities
• Typically provide Web Service exposure of network capabilities to 3rd parties
• Examples are – SMS, MMS, TL, Subscriber Profile, etc
• Container Features
• Features provided by the OCSG to enable service execution
• Examples are – lifecycle management, security & authentication, policy, Event service, storage etc
Communication Services
• OCSG platform provides a variety of communication services• Expose services to Communication applications
• Communication services are deployable JEE applications• Consist of EJB’s, Webservices, POJO’s
• Lifecycle of communication services is managed by Server Services
OCSG 4.0 Communication Services
Protocol AdaptorService Enabler
PAP 2.0WAP Push
LDAPSubscriber Profile
SIPPresence
Parlay 3.3Audio Call
SIP, Parlay 3.3Call Notification
INAP CS1, SIP, Parlay 3.33rd Party Call
MLP 3.0Terminal Location
MM7 Rel5Multimedia Messaging
SMPP 3.4Short Messaging
Server Services
• OCSG platform provides a variety of server services that facilitates application development • Expose APIs to Communication Services
• Server services are deployed as OWLS Server Service JARs
• Lifecycle of container services is managed by OWLS
Server Services
Enables exposure services to query statistical informationStatistics Service
Emits SNMP eventsSNMP Service
Evaluates rules for policy decision acts as PDP to enforce SLA’sPolicy Service
Generation of EDR’s, CDR’s and AlarmsEDR Service
Efficient database backed cache provider for transient data and optimized provider for direct database access
Storage Service
Persistent store for platform configuration dataConfiguration Service
Plug-in and Service Interceptor management serviceResource Manager
Geo-redundant SLA enforcement serviceGeo-Redundant Service
Cluster wide custom event broadcast service between exposure services Event Channel
Highly performant cluster wide policy enforcement serviceBudget Service
DescriptionServer Services
Server Services
Manage service provider and application accounts and rolesAccount Service
Enables use of Orbacus ORB for Parlay GW Integration and BC elementsCorba Service
Policy PDP Service for trusted policy enforcement pointsCallable Policy
OCCAS SIP Servlet containerSIP Services
External policy(ilog, xacml), POJO, workflow integration with exposure service flow Service Interceptors
Manages session-ful application interactions with platformSession Management
DescriptionServer Services
Standards Compliance
• Java Community Process • J2EE 1.4• JSR-116 (SIP Servlet API)
• 3rd Generation Partnership Project• 3GPP TS 29.199
• OMA• OMA MWS, OSE, PEEM
• Parlay• Parlay X 2.1
• W3C• SOAP 1.1, WSDL 1.1
• WS-I• Basic Profile (1.0)
• OASIS• SAML (2.0), Web Services Security (1.1)
• Service Creation
• OCSG allows carriers to create and deliver new
services which will result in new revenue streams and
new business models
• OCSG allows for revenue-generating, converged IT-
telecom services layers
Increase Revenue
• OCSG allows for a IT-based service infrastructure,
which results in lower-cost structure for new service
creation, and delivery
• OCSG brings down the cost of on-boarding, and
managing, 3rd party service providers
Lower Cost
OCSG Customer Benefits
• OCSG increases the pace of new service creation and
launch by using IT technology in the network
• OCSG allows carriers to rapidly add/modify 3rd party
partners and new services
Faster Speed
OCSG Customers
Services Gatekeeper
Vodafone Netherlands
Customer Challenges• Existing SDP has no SLA enforcement
• Unenforced SLA violations lowered SDP service availability
• Uncontrolled network access traffic degraded overall SDP service quality
• Integrate multiple IVR systems into existing SDP
Oracle Solution – Unified Policy Enforcement• Oracle Products – Oracle Communications Services Gatekeeper
• Implemented a unified policy enforcement platform for all services deployed in the SDP
• Future plans will leverage open exposure interface to 3rd
party partners
Policy-enforced service delivery platform
O2 UKMobile data/content service delivery platform
Customer Challenges• Multiple entry points for 3rd parties into O2’s network, each with its own protocol, security, conventions, etc.
• Need i-mode (2G data services) roll-out by end of 2005
• Need SDP for best possible mobile data/content downloading experience, with consistency and richness
• Need more efficient content partner integration
Oracle Solution – Service Access Gateway (SAG)• Oracle Products: WebLogic Network Gatekeeper, WebLogic Portal and WebLogic Integration
• SAG becomes single point of entry into O2 network for all 3rd party content partners
• Partner Relationship Management (PRM) portal provides self-service access to 3rd party partners
• Reduce content partner on-boarding time to 30 days
SingTel
Customer Challenges• Voice revenue flattening out
• Increase leverage of external 3rd party developers, and tap into the potential of unlimited innovation
• Promote access to limited network resources and capabilities
• Reduce time-to-market for launching new services
• Need mechanisms for 3rd parties to be paid
Oracle Solution – Next-Generation SDP (NDP)• Oracle Products – Oracle Communications Services Gatekeeper
• Implemented a standards-based northbound service exposure layer to 3rd party service providers
• Initial focus on messaging enablers (SMS, MMS, WAP Push)
• Unified policy enforcement across entire SDP for security and policy control of 3rd party service providers
• Granular event detail recording to support reporting requirements
• Next steps: Add call control and location enablers; Evolution towards Telecom SOA architecture
Next-generation SDP evolution: NDP
Future Direction & Evolution
• SOA Based Service Exposure
• Enhance the WLNG Access Tier functionality to be the integration point with SOA components
• Integration with standard business process management for service orchestration
• Web2.0 Service Exposure
• Support for REST based exposure services & REST Proxy services
• AAA support for Web2.0 clients
• Massively scalable platform for supporting millions of applications operating in real time
• Telecom Application Server
• Support for in-network application development
• Component model and service enablers to support deployment and rollout of in-network applications
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