inside the masterclass
Post on 23-Jan-2015
1.394 Views
Preview:
DESCRIPTION
TRANSCRIPT
z
© Brainfood Consulting 2014
PlanningFor
Social Customer Service Excellence
Inside The Masterclass
© Brainfood Consulting 2014
AimDevelop action plans for fifteen core competencies to use as the basis of your social customer service strategy
© Brainfood Consulting 2014
The 15 Competencies
Day OneAligning with other customer strategies Investing in the right leadership style Mastering social media monitoring Integrating social and existing infrastructures Developing effective social teams Maintaining operational alignment Analysing the right channel mix Mapping social customer journeys Day TwoUsing service knowledge effectively Gathering & using social customer data Dealing with traffic bursts and social crises Developing the right mix of metrics Charting a course to having the best SLAs Adapting ‘Voice of the Customer’ for social Becoming fanatical about service failures
© Brainfood Consulting 2014
Personal Learning1. How the ecosystem for social
customer service fits together2. The key critical success factors3. What today’s best practice looks
like4. What’s next for social customer
service
© Brainfood Consulting 2014
Outputs1. SWOT2. Objectives and action plans3. Prioritised roadmap
© Brainfood Consulting 2014
Take Aways1. 15 interconnected action plans2. Copy of ‘Delivering Effective Social
Customer Service’ to finish reading3. Access to 300+ master-class slides
© Brainfood Consulting 2014
After The Masterclass
1. Turning outputs into a final strategy2. Optional free critique for ‘final
polishing’
© Brainfood Consulting 2014
Learning StyleA mix of presentation, discussion, reading and planning
© Brainfood Consulting 2014
Learning StyleEach competency is first explored through a presentation covering examples, issues and opportunities
© Brainfood Consulting 2014
Learning StyleThis expands into a short group discussion which often surfaces further examples and operational best practice
© Brainfood Consulting 2014
Learning StyleYou then read an analysis of the relevant competency in ‘Delivering Effective Social Customer Service’
People/Culture Process/Workflow Data/Technology Policy/Best Practices
I m p o r t a n c e
Q u i c k W i n s F o l l o w U p A c ti o n s
C o n s e q u e n c e s Positive Negative
I s s u e s
S M A R T O b j e c ti v e SpecificMeasurableAchievableRelevantTimeframe
Current Capability Future Importance Roadmap Urgency
Recruiting, Training And Managing Social TeamsWe know how to recruit, train and manage social customer service teams
To have benchmarked advisor/team leader profiles, competencies and packages against top performing social brands before revising recruitment, learning and management approaches for social customer service. These will also need integrating into the existing career paths. This needs to be achieved before the new team is in place before xxx
Associated book materialPage 81
345
© Brainfood Consulting 2014
Learning StyleNow you are ready to complete the SWOT , objective and action plan for that competency as it relates to your own organisation
© Brainfood Consulting 2014
Learning StyleAnchor insights with final discussion
© Brainfood Consulting 2014
Word Of MouthHow was it for you?
© Brainfood Consulting 2014
“Really good course with lots of food for thought”
© Brainfood Consulting 2014
“We were looking for guidance on developing a framework for advancing our delivery social customer service - and that's exactly what we got!”
© Brainfood Consulting 2014
“The course was well organised, the balance between listening and interaction very good. Presentations were clear and interesting, workshop tools were excellent”
© Brainfood Consulting 2014
“I thought the book provided a great deal more depth and was a unexpected bonus. Also the use of real life examples really hit some of the key messages home”
© Brainfood Consulting 2014
NPSSo far 100%
© Brainfood Consulting 2014
Organisation Benefits
1. Happier customers2. Reduced risk. Greater confidence 3. Increased internal clarity &
collaboration4. Alignment with other related
strategies5. A roadmap to outperform
competitors
top related