insights into the creative process
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Insights Into the Creative Process
Glocal Vantage, Inc.
Glocal Vantage, Inc. 2
Creative Process
ParadigmsWhole Brain
Function
Adult SkillAcquisition
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Creative Process
ParadigmsWhole Brain
Function
Adult SkillAcquisition
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Paradigm
Example Pattern Set of rules Beliefs Perceptions
Values Standards Procedures Theories
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The Franklin Paradigm
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Paradigms
Normal Progress
Anomalies
Crisis
Revolution
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A profound discovery which is essentially an inconsistency in the system causes a reorganization
of the whole thing. And that reorganization is the central act of imagination.
Jacob Bronowski
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Normal Progress = Puzzle Solving
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Normal Progress
Behavior is consistent with the past Shared paradigm Solving a problem is achieving the anticipated in a new
way Individuals are driven by the challenge of the puzzle Problems are assumed to have solutions Highly cumulative enterprise Formation of specialized groups and activities Leads to rigidity & resistance to change
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Anomalies
Disagreements between observations and paradigm
Some solved by minor positive changes to paradigm
Others are set aside
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Crisis
Collection of anomalies Discovery of a destructive anomaly
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Revolution Begin to lose faith and consider alternatives One paradigm is rejected only when another one is available Judgement to reject old & accept new
• Comparison with world• Comparison with each other
Defenders of old can always point to problems that new paradigm has not solved but is easy for the old
Decision to switch is ultimately based not on the past achievements but on future promise
History is rewritten
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S Curves
Time
Pro
blem
Sol
ving
Abi
lity
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S Curves
Time
Pro
blem
Sol
ving
Abi
lity Paradigm 1
Paradigm 2
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Paradigm Paradox
Anomaly exists only against the background of the paradigm.
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RobustParadigm
ChangeResistance
Sensitivityto Anomaly
Paradox
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Truth emerges more readilyfrom error than from confusion.
Francis Bacon
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Creative Process
ParadigmsWhole Brain
Function
Adult SkillAcquisition
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Whole Brain Function
L Mode• A shoot of the
sporophyte of a higher plant that is modified for reproduction and consists of a structured axis bearing modified leaves.
R Mode
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Whole Brain Function
L Mode• y = mx+b
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
X1 X2 X3 X4
R Mode
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Whole Brain Function
L Mode R Mode
A
B
C
D
A B
C D
Time
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Whole Brain Function L Mode
• Verbal• Analytic• Symbolic• Abstract• Temporal• Rational• Digital• Logical• Linear
R Mode• Nonverbal• Synthetic• Concrete• Analogical• Non-temporal• Non-rational• Spatial• Intuitive• Holistic
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Franklin Paradigm
L ModeParadigm
R Mode
Past experiencePrestigePrideImageDriveTiming
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He who has collectedthe most toyswhen he dies
wins!
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Creative Process
ParadigmsWhole Brain
Function
Adult SkillAcquisition
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Adult Skill AcquisitionNovice
Advanced Beginner
Competence
Proficiency
Expert
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Novice
Objective features Rules Context free descriptions Performance judged on how well rules are
followed Exercise of skill at this level is demanding
of full concentration
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Advanced Beginner
Situational aspects begin to be considered Communication by examples
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Competence
Increased experience renders previous strategies unworkable
Goal oriented Focus on relevant features Develop a plan Become involved
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Proficiency
Intuitive understanding Develop organization and structure Thinks analytical about what to do
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Expertise
Performs appropriate actions No problem solving No reasoning
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Creative Process
ParadigmsWhole Brain
Function
Adult SkillAcquisition
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Skill Acquisition Paradigm Progress Thinking
Novice Normal Progress Non Creative
Advanced Beginner
Competence Anomalies Puzzle Solving
Proficiency
Crisis CreativeExpertise
Revolution
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What type of activity are you engaging in when you get your
creative ideas?
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Skill Acquisition Thinking Characteristics
Novice Symbolic L Mode SingleLogical ProcessAnalytic
AdvancedBeginner
Competence
Proficiency
Expertise Intuitive R Mode MultipleHolistic ProcessesNon verbalSpatial
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The Gossamer Albatross
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Lessons There was a need Not tied to existing ways of thought Idea occurred while performing an expert skill Expert in several skills Melded different technologies to create
solutions Courage to pursue
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Expertise in several fieldsincreases probability of
creative behavior!
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Creative ProcessInsight
Saturation
Incubation
Aha!
Verification
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Creative Person
Explorer
Warrior Judge
Artist
CreativePerson
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Models Thinking Style
InsightExplorer State Whole Brain
Saturation Problem (R/L Mode)
IncubationArtist Develop R Mode
AlternativesAha!
Verification Judge Evaluate L Mode
Warrior Implement Whole Brain
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Questions Are you driven by
improper forces? Have you equated luck
with skill? Do you have the “Franklin
Paradigm” for your business?
Are you ready for the arctic environment of the future?
Will you take the new technology and innovations with you but not utilize their full potential/
Where are you in the creative process?
Will you carry silver spoons into an environment in which there is no need for spoons?
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Glocal Vantage, Inc.
PO Box 161475 Austin, TX 78716 (512) 632-6586 paul.schumann@glocalvantage.com www.glocalvantage.com http://incollaboration.ning.com Twitter: innovant2003
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