insights: july 26 big data workshop for causes

Insights: Introduction to Big Data

IBM Innovation Center - July 26, 2013

Insights: Big Data How Data Science is challenging present practice and shaping the future.

July 26, 2013 - Waltham IBM Innovation Center (Boston, MA)

•  A series of short explanatory presentations designed to "demystify" some of the most important elements of applying data science

• A special presentation from senior IBM leadership in Big Data

• A tour of the IBM Innovation Center 

• A special presentation about the relationship between Big Data and traditional CRM software from the staff at SugarCRM

• All presentations focused on how Big Data can be used in the non-profits

Sponsored by:

• Anand Mahurkar & Rob Matthews, Findability Sciences

• Larry Eason, DotOrgPower

• Ray Tetz, Mind Over Media, Inc.

Hosted by IBM at the Waltham, MA IBM Innovation Center Big data introduction by Bruce Weed, IBM Program Director for big data

I talked about how we all tap the power of big data every time we use LinkedIn.

I gave examples of power-mapping (finding and prioritizing influencers on a target) using big data and LinkedIn. Applications for nonprofits, NGOs and social impact businesses included resource development, advocacy, building access and influence, communications, marketing, partnerships and beyond.

Bruce Weed shared examples of big data use from across sectors - government, commercial, humanitarian. Bruce also gave us background and history, tutorial on enabling technologies and a look over the horizon to what is coming.

Anand Mahurkar, Founder and CEO Findability Sciences gave examples of nonprofits and for-profits using big data today. Anand and his team are working with United Ways and other nonprofits. The following 5 slides are from Anand's briefing.

THE NATURE OF BIG DATA

varietyvelocityvolume

DATA GOT BIG

2220 PETABYTES GLOBAL DATA

ALL IN A DAY’S WORK

12 TERABYTES TWEETS

12.4 BILLION GLOBAL CALLS

volume

DATA IS GATHERING SPEED

2.9 MILLION EMAILS / SENT / SECOND

20 HOURS VIDEOS / UPLOAD / YOUTUBE / MINUTE

2 MILLION TWEETS / MINUTE

velocity

DATA IS DIVERSE

PERSON TO PERSON EMAILS / BLOGS / SOCIAL NETWORKS

PERSON TO MACHINE BANKING / SHOPPING / MEDICAL / SEARCH

MACHINE TO MACHINE SENSORS / GPS / RADIO

UNSTRUCTURED

SEMISTRUCTURED

STRUCTURED

variety

PUTTING DATA TO WORK

BUSINESS INTELLIGENCE EXTRACT • TRANSFORM • LOAD

MAINLY HISTORICAL

DESCRIPTIVE STATISTICS

BIG DATA CONNECT-AND-GO

LIVE STREAMING DATA

INDUCTIVE / INFERENTIAL STATISTICS

Amy Case from Case Strategy discussed donor churn and how big data tools are helping organizations to get a real-time, comprehensive view of what's happening with their donors. Getting actionable information quickly is helping organizations improve donor retention.

Ray Tetz, President and Creative Director at Mind Over Media, Inc. facilitated the workshop. Ray provided domain expertise from his extensive work with humanitarian, healthcare and faith-based institutions. Ray Tetz and I have known each other for over 30 years!

Thank You! To IBM, Sugar CRM, Case Strategy, staff and guests.