inspire 1012 - living in a material world

@DeanGlobal Head of Innovation

Donaldson

Living in a material world

Smart Appliances

Beyond the Browser

In 2012 there will be more networked devices then humans on the planet

second life

Living in a Ubiquitous World

E=MC2consumer = clicks

[ targeted consumer ]

is but a twinkle in the eyetechnology

disconnected

comfortableconsumer

homecoming

centreconvenienceat the

design vs desire

License to think

In Car Advertising

cold concepts

TECHNORETRO

warm & inviting

mass media

activeengagement

old newmediatraditional

off onTV | PC

lean back | forwards

lean back?

lean forwards?

socialinteraction

50%of under 15’s by 2015 will all use

touchscreens

do you ‘mind’?

6xpenetration

Last year, more data was generated by individuals than in the entire history of mankind through 2010.

Internet = 6 Petabytes6Eb6 Exabytes = 6M Terabytes

1,000 x WHOLE INTERNET

GLOBAL MOBILE DATA

Media migration

‣Personal TVVOD across multiple devices

Locations tailored to individual

‣Web TVComputer as interactive TV set

User generated content

‣Digital TVTV set as display device

High Definition architecture

‣Analogue TV Centralized, passive, limited choice

Single location viewing

amazoncompareinstantly

“”

2017How may I help you,

human?

internet of thingsconnected

Sensory surround

Smart Paper

ePackaging

Smart Clothes

Smart Scents

UbiComp

The Third Wave

∞1={ ubiquitous computing (ubicomp) }

Smart Tags

20121 TRILLION

identifiablepersonally

Science Fiction or Fact?

Personal Identification Device (PID)

= targeted ads

systempayment

Cashless Generation

$€£

point of engagement

touchpointsinteraction transaction

2-wayComms

AudioVisualWiFi

BlueTooth

Interact

Retarget

5% off

Retarget10% off

Purchase

Modern Family Viewing

42%use SmartPhone or Tablet whilst watching TV

0% 15% 30% 45% 60%

Checking Email

Surfing for unrelated info

Visiting Social Networking site

Checking sports scores

Looking up info related to content

Looking up content related to Ad

Looking for coupon/deal related to Ad

Dual Screen Activities

Nielsen Q2 2011

What are Tablet and SmartPhone Users doing whilst watching TV?

Dual Screen Activities

Yahoo / Razonrfish Q4 2011

25%Consumers go online after seeing TV ad

content recognitionautomaticACR

Client-Side Solution

Spot ID = Ad ID

>10 Secs

Server-Side Solution

Spot ID = Ad ID

<2 Secs

2.34% CTR

115,28217.4% WATCHED FULL 3 MIN VIDEO

whateverwheneverwherever

convergence

focusdataon

< start-up >“conversation”

tech in harmony

917.640.3095

@deandonaldson

dean.donaldson@mediamind.com

@mediamind@dgitnetwork

thank you!

inspire 1012 - living in a material world

digital generation

mediamind technologies

car advertising

media migration personal

ubiquitous world

individual web tv computer

material world

lean forwards

Technology

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