inspire 2014 – time warner cable media: operationalizing analytics to empower customers and...

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Operationalizing Analytics to Empower Customers and Frontline Employees

Patricia PidgeonEnterprise Automotive DirectorTime Warner Cable

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We bring advertising and marketing solutions to local marketers

Who Is Time Warner Cable Media?

Product Value Proposition:

- Targeted Advertisers

- Cross-Platform

50 Markets / 12.5MM Subscribers

Linear Spots

Online Solutions

Video On Demand

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TIME IS MONEY

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6 Hours

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Right people.

Right place.

Right time.

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50 Markets/ 12.5 MM Subscribers

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POLK app: Demo

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Current Projects:

Where We Are Today

• Reports and maps• TWC zone profiles with demographics and UEs• Custom client mapping with demographics and thematic overlays• Rankers; zones, programming, Nielsen ratings• Kantar category competitive spend reports• Consumer Profiles• Category Tier Alignment

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THANK YOU!