inspiring the future by charles trevail of promise - presented at insight innovation exchange north...

Inspiring the future

June 2013

Charles Trevail | CEO

Collaborating and co-creating

with consumers for…

Pioneers in co-creation…

The future of flying

Brand Extensions

The restaurant of

the future

Retail service propositions

Better money in a cashless

world

A global mission – ‘make everyday

delicious’

Pioneers in online communities

WHICH DRIVES HIGHER RETURNS

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

RELA

TIV

E C

HA

NG

E

COMMUNISPACE CLIENT INDEX VS. THE S&P 500

Agenda

1 Why inspiring the future is so difficult

2 How do you inspire the future

Why inspiring the future is so difficult

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Inspiring the future | slide 9

How can you build

temporary monopolies?

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When there is more choice than ever…

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When consumers are in charge…and are becoming more and more demanding…

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When it comes to customers, feelings are facts

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When there is no time to think…

2.9m emails sent every second

There is so much noise…

20 hours of video uploaded to YouTube every minute

50m Tweets every day (www.bigdatadiary.com)

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When 90% of the world’s

data will be created in the next two years (Gartner)

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When human beings are uncomfortable with change …

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I love Paris in the the springtime

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How do you inspire the future?

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…by creating value in customers’ lives

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1By creating relationships

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2 By asking a big

question

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The bigger the question, the bigger the breakthrough

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3By listening for possibilities

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GREEN/CONSERVATION

ROMANCE/LUXURY

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4 By inventing together

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5 By playing/dreamin

g

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‘Play’ engages consumers and generates better ideas

THE FIVE COLLABORATION FUNDAMENTALS

4

5 By Playing/Dreamin

g

5

By collaborating together

4

By listening for possibilities

3

By asking a big question

2

By creating relationships

1

Inspiring the future | slide 31

Be part of inspiring the future!

Charles Trevail| Find our more in our first book…